Mixology

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Cocktails on the Vegas Strip! Now Madre Mezcal offers a Gateway to a Better Taste

Cocktails on the Vegas Strip! Now Madre Mezcal offers a Gateway to a Better Taste

Today’s conversation is with Ryan Fleming from Madre Mezcal.  The LA nightlife veteran reveals his time working behind the bar in some of Southern California’s hottest spots, as well as the inspiration that got him to travel to Mexico, discovering Mezcal. 

The aroma, flavors, science and food pairings for Mezcal.

Love Tequila?  Discover the Gateway to better taste with Madre Mezcal's Ryan Fleming

Love Tequila?  Discover the Gateway to better taste with Madre Mezcal’s Ryan Fleming

This conversation has been edited for length and clarity.  For the full, unedited conversation, visit our YouTube Channel.

 

“…I’ve been a big Mezcal lover before I ever sold it…”

Joe Winger:  Can you share the behind the scenes or how the brand itself was created? 

Ryan Fleming: I’ve been a big Mezcal lover before I ever even sold it or made a dollar doing that. So I got to actually meet Ron Cooper, who is the legend that started the Del Maguey label back in 2011.

I got to drink rabbit Pachuca with him and all these other amazing things. The reason I bring him up is he’s a kind of one of the people that we look up to, how to sustainably bring a brand and how to create culture that crosses boundaries in a sense. 

He has a beautiful book that I recommend anyone to read if you haven’t read Ron Cooper’s book.

But we share a similar story. One of our founding partners, Tony Farfalla and one of my good friends, Stefan Tony’s an artist and he was literally traveling through Oaxaca doing documentaries and embracing the art and culture. He happened to meet Jose Morales, which is the first family we ever worked with.

If you have original bottles of Madre [Mezcal] before the labels have changed, it used to say Jose’s name on the bottle. 

So Tony was bringing bottles back to Brooklyn in plastic water bottles and it snowballed. His friends in Brooklyn were like, this stuff’s great. Started out in plastic water bottles in 2014. I think it was 2016 when our first glass bottles actually came by and we became like of a more legit brand and company.  But it started with Tony and Stefan; and they brought on our CEO and COO, Chris and Davide.

Chris actually is one of the founding driving forces in the electronic scene in the 90s in Europe. Chris comes from a very artistic, music based background. Then he went on to work for some bigger alcohol brands in the vodka world. 

Davide, who is our COO, my direct boss, who I love, is Italian and his whole family built furniture and he got his big break by importing and bringing furniture over [to the United States]. He also works with a beautiful high end apparel line. 

“…everyone has a very unique artistic background, which really reflects the brand and the label…”

So everyone has a very unique artistic background, which really reflects the brand and the label. Just not wanting to make a quick buck and actually make something we can stand behind and believe in.

As the families now blossom into four, we use three: the Vasquez family, the Blas family and the Morales family are our three main producers for our red and black label, which most people are familiar with. 

We just brought in Moises and he’s actually from Santa Catarina Minas.  That’s a little town where all they really make is their production. It’s a town known for nothing but clay pot distillation. So if you actually use a copper pot in, in Manera and Santa Caterina Minas, you’re looked at as what are you doing? That’s not what we do here. 

He’s our last and newest producer and he may be the most cowboy of them all, and he’s my favorite.

When you get to Tlaxcala, you have to walk over like a little rope bridge over like a river and stuff into the hills of Minas to see his production, and he’s got his grandfather’s old still, and he’s got his mom’s little kitchen that he wants to reopen, and it’s like a restaurant. But if you and I were to look at it, it just looks like a backyard set of tables and chairs with a cooking center.

No, this is a restaurant for the village. It’s really beautiful down in Minas. I recommend everyone, if you get a chance to go down there, it felt like the jungles in Costa Rica, cause it’s up near the hills and it’s just so green and lush up there.

 

“…I’ve been working in the alcohol industry for almost 15 years …”

Joe Winger:  What got you down there? Was it for a vacation or for Mezcal?

Ryan Fleming: 

So I’ve been working in the alcohol industry for almost 15 years and I worked for the Houston Hospitality Group for over a decade, helping run programs and menus. I worked for a couple other restaurants, but I used to work for Stillhouse Whiskey, which many people remember the terrible flavored moonshine in a gas can.

Yeah I actually sold that. I did pretty well, there was always one flavor that someone loved. I had the mint chocolate chip and I would keep it in the freezer to take care of my sweet tooth when I didn’t have ice cream. So that’s how it started.

My buddy, Stefan, who’s one of the founding partners goes, “Hey, we got this Mezcal company.”  I was just basically consulting for free lunches. 

One day he goes, do you want to go to Oaxaca? And I went, absolutely. 

I familiar with going down to Mexico city, but I’d never been as far South as Oaxaca. So I jumped at the chance.

[Meanwhile] we all got an email from Stillhouse saying “Hey, I know things are being shaken up right now, but trust me, everything’s fine. Don’t worry about it.” 

That weekend, apparently the whole team got laid off, but I didn’t get the email untll I came home Monday. They’re saying, “Ryan, are you going to be okay? Do you need help finding work?”

So I went down to Oaxaca, met the families, broke bread with Jose Morales, got to meet his mother who blessed the roast and cooked us dinner.  They offered me a job.

That was started my journey about six years ago with Madre [Mezcal ]and I’ve been with him since.

Fleming motions to tattoos on his arms and hands.

Discovering Madre Mezcal

I have it tattooed on my hand right here. I have it tattooed on my palm right here. And I think I have another one on the inside of my leg too. We do tasting events and we’ll have pop up tattoo artists all the time.

 

Tequila vs Madre Mezcal

Joe Winger: 

You mentioned the tastings and the education.  Are there quick lessons that you teach the most often?

Ryan Fleming: 

Basic production, culture, financial, environmental and economic sustainability. 

I don’t think people understand that Oaxaca is the second poorest state in Mexico.  Everyone thinks the Mezcal boom must be bringing so many jobs, but it really only affects about 20 – 40,000 people that live in Oaxaca for the production, 

Mezcal is great because it does bring some financial sustainability to the families. Jose started off driving a taxi to pay his bills and now he’s making Mezcal in his family’s tradition.  His whole family, his cousin, his uncles, they all make Mezcal for a living now.

There’s so much culture behind it. Even the old argument of did the Spanish bring over copper stills and that started distillation or does it go back to the Aztecs and Mayans? Because they found distillate and pottery from 3000 years ago. It’s those little nuances.

People really like to talk about the environmental, but giving back to the people down there by not just buying product, but giving them some ownership, which Madre does do, so that everyone has a little bit of skin in the game.

So I think Sustainability, whether it’s environmental, economical, cultural, and production. Those are the things I really like to talk about.

Joe Winger:  What is the basic difference between mezcal and tequila? Or is it more complicated?

Ryan Fleming: 

You could say production techniques, additives, mass production are probably the three biggest differences. 

Tequila can only be made with one agave. It’s a blue weber.  Mezcal can be made with the other 47-ish varietals, and that number is always fluctuating, based on classification and family genius.

Production is the big one. Tequila is made in massive factories and made with either chemicals or steam for the most part. 

Whereas mezcal is actually made by hand, roasted in an earthen oven. The biggest thing that separates Tequila and Mezcal is the 1% additive rule.

Tequila can have up to 1% by volume additives, and they don’t have to tell you. That’s why certain large brands will say 100% Agave, but it’s full of additives, because it doesn’t take much  with modern chemistry. Just a couple drops of glycerin or vanilla extract to change the flavor and hide  all the nuances.

Mezcal can’t have any additives by law. 

Joe Winger: Can we walk through the roles and responsibilities between the families that produce Madre Mezcal?

Ryan Fleming: 

Yeah, the four families. Let’s start with Jose Morales. Him and his brother both make mezcal. Now they produce for us in the US exclusively. We encourage all of our families to continue making mezcal to trade. They use it for a local economy.

Every time I go down there, [their operation is growing].  When they started, they had three stills. Now there’s 12 up and running and they have solar power.  It’s just so crazy to see how much the transformation has happened. 

The original recipe, the blend of cuishe and espadine at 90 proof, that’s his family’s recipe. So we expanded that and we brought on Carlos Blas and the Vasquez family. Unfortunately, Natalio the father passed away a couple of years ago.

His daughters are now producing in the family’s tradition and we take whatever we can from them. 

But what we do, that’s a little bit different is, we started out when it was just Jose, he was making the blend himself. Now we have them make the espadine and the cuishe separately.

All three families are part of the process. Sometimes we just get cuiche from Jose. Sometimes Carlos makes all the espadine, but Carlos is like a master blender. 

We blend a cold style like Scotch does. Even though it’s not the most traditional way, all the distillation and process is as true as it can be.

But by blending post distillation allows us to keep consistency, which was a huge problem because every batch with your wild fermentation, your wild yeast and all these beautiful nuances, it’ll be inconsistent as you grow as a brand.  It was hard for us to keep consistency.

But by blending multiple terroirs and three different families’ production, we can keep a consistent product that tastes the same as well as expanding and bringing on more families to help instead of just going to a large factory house and not making what I would call “traditional Mezcal.”

Joe Winger: So focusing on your background, you mentioned that you’ve been a bartender in the LA nightlife.  Any memorable adventures or lessons you can share?

Ryan Fleming:

There are some stories I could tell that I probably don’t want to share publicly. But there are some amazing stories I can tell.

One of the oddest experiences I’ve ever had, I worked at Good Times at Davey Wayne’s, which is one of the most famous bars in the Hollywood nightlife in the past decade. 

Paul McCartney showed up at our door. 

But because our staff is younger and our door guys are a little bit younger, they thought it was an old weird British man that just showed up and they turned Paul McCartney away from the door.

‘Holy crap, is that Paul McCartney’?

He was like, do you know who I am? The guys [were like] ”We don’t care.” Like straight up, blowing Paul McCartney off. One of our managers came out and was like, ‘Holy crap, is that Paul McCartney’? And they’re like, wait, the guy from the Beatles?! 

My manager ran out, “Please come back,” and Paul had a great time at the bar. We got him a special little area to sit down. It was a packed Saturday.  It’s not a nightclub where we have gated off [areas]. Even if you reserve a table, people are inches away from you where you’re sitting at your table. 

Justin Bieber showed up one time and everyone went nuts.  He comes in, walks around, does a loop, comes out and goes, “I thought this was a hip hop club.” and just left.

It was a 1970s themed bar and we played nothing but 70s music. 

The dichotomy between the two different generations and to see them all melt into one location was one of the coolest things about working at that bar. 

 

Joe Winger:It’s so crowded because it’s so popular.  The Houston Brothers always do such a good job.

Ryan Fleming: 

Yeah.  The cocktails are still really good too. For as much volume as we used to do there, the biggest thing is how can I make a really beautiful cocktail that’s still cost effective and doesn’t take 12 steps. We got really good at batching stuff and figuring out how to infuse things.  Luckily our back of house was just the most amazing.  Mariano is the best barback I’ve ever had in my whole life. He’s still there. 

He is just a workhorse that got all the infusions. He would cook, he would infuse all of our products and he was just great. Even if we just did a jalapeno infusion on our tequila, if it got too spicy, he could break down the ratio and water it down with more products so that we could keep the spice level approachable.

Joe Winger:

What is the secret to high quantity yet high value cocktails? 

Ryan Fleming:

Batching is definitely the way to do it. Any of your alcohols that are shelf stable, you want to put all of those in the proper ratios in a bottle.

Instead of grabbing a modifier and your base spirit and another modifier, you’re grabbing one bottle with a special tape at the bottom, so you know which cocktail it goes to and then all your fresh stuff. 

You can’t batch the fresh stuff. It has to be separated because you put citrus in something and it goes bad in three days.  Now the whole batch is bad. So keeping your fresh stuff separated.

Joe Winger: Back to Madre Mezcal.  Obviously the bottles themselves are where all the power is.  So let’s talk about labels and taste profiles.

Ryan Fleming:

People love our labels. Our branding is top notch. It’s one of the first compliments we always get. “Oh my God, I love your branding.” 

Madre Mezcal Artesanal

Madre Mezcal Artesanal

Looked at Oaxacan culture and some other like medieval culture and combined the art from the two.

As far as the red label it’s the woman on the bull. It’s a really beautiful message of Mother Earth coming down and starting to share humanity and move across the world to plants and spread love.  That’s why she’s on the bull.  It’s the combination of animal, Mother Earth, and humans. 

Madre Mezcal Espandin

Madre Mezcal Espandin

The black label is a beautiful logo of a woman on the ground.  She’s planting and spreading the seed of life that gives us agave and flowers and fruit and vegetables and everything else.

Madre Mezcal Ancestral

Madre Mezcal Ancestral

The ancestral is this beautiful clay bottle with old clay vessels from Greece that carried wine with the fluid coming out and it’s supposed to celebrate the ancestral way of making mezcal and clay pots and clay distillation.

I always love telling the story of people who say mezcal is not supposed to be aged, which is a true-ish statement in my opinion. But back in the day, everything got transferred in barrels. So Mezcal would accidentally get aged in barrels because it would travel from town to town on horseback after the product was made.

So the idea that Mezcal was never aged is it wasn’t aged on purpose. 

Mezcal was accidentally aged in wood. The traditional way that people would age Mezcal is in glass and they would hide it underground. 

I always tell people, if you have a beautiful bottle of Mezcal, you should open it and take it out and put a wine cork in it, or at least crack the bottle and get some air because it really lets alcohol open up and aerate.

Mezcal benefits from a resting period. Pouring it in a nice open glass, like a snifter or a wine glass, letting it sit for about 5-10 minutes will really open it up.

Madre Mezcal tasting notes 

Madre is designed to be less smoky. I really hate the term smoky. I like the word roasted because what you’re tasting is like barbeque.

You’re tasting the roasting of the agave and the charcoaling and the burning of the outside agave which will affect the sugars, the caramelization.

Madre really was designed to be a more approachable mezcal. We call ourselves ”The gateway to the category.” 

We want to bring people from tequila over to Mezcal so you can explore what agave spirits also have to offer. 

It’s bright, clean, and smooth. I always compare it to a really nice, made tequila.

Our Espadine is actually a close cousin of [tequila’s] Blue Weber. It tastes really bright, clean and smooth.  But you’re going to get some of that minerality and smoke in the end. 

Like easy drinking with some earthy aromas. 

Joe Winger:  That night when I met you, what you handed me was my first taste of the night. I love that it was so pure and smooth.  It didn’t clog up my mouth for the rest of the night.

Ryan Fleming: 

I’m like you. I want to have 2-3 cocktails a night. Not just one and my palette’s done. 

Our Espadine to me is a 2-3 second palette.  It clears up and you get like a breath and it’s fading.  Our Ensemble goes on for 10- 12 seconds.  From sweet vanilla to chocolate to mineral and then to smoke.  Then the smoke fades and you get just a really beautiful, crisp.  It’s viscous. You can feel the oil in your mouth when you swirl it around and it makes the best Negroni.

Joe Winger:  Let’s talk about food pairings.

Ryan Fleming: 

I want to know if this caught you off guard, but it’s Italian food.

Very rich foods. These beautiful Mezcals are light and almost floral and fragrant, It cuts through the richness and creaminess of food.

That’s why mezcal and chocolate are consistently paired together, but that was just way too easy. There’s always mezcal chocolate pairings, but like a really nice Italian dish, something creamy and rich, like an Alfredo or a really well done piece of pizza, like a margarita or a white sauce pizza.

“…I want to know if this caught you off guard, but…”

We are working on doing some [pizza] pairings with some places in LA.   Do a different slice of pizza with three different cocktails of Madre and then have a tasting at the end.

Chocolate has a big part of Oaxaca too. You can’t not have some chocolate and mezcal at the end of the night. 

Espresso martinis are so hot again right now. Try making one with mezcal instead of vodka and just [see] how coffee helps open up the agave and the notes, and you’re going to get so much more going on in your cocktail.

If you pair a nice espresso martini with  beautiful, dark chocolate from Oaxaca.  That is your final cocktail at the end of the night, it won’t let you down.

Joe Winger:  You mentioned replacing Mezcal with vodka in a martini, are there any traditional or more common cocktails we should also try replacing Mezcal in?

Ryan Fleming: 

When I tell you this, it may blow your mind. Most gin cocktails are a little bit better with Mezcal.

There are certain times you need botanicals, but a lot of really good classic gin cocktails, if you sub them for Mezcal, are absolutely fantastic. 

Joe Winger:  I’m shocked because most gins have such unique aromatics.

Ryan Fleming: 

Which Mezcal has so many of those same unique terpenes going on that it changes the cocktail, but it works.

So instead of having botanicals, you have all these beautiful vegetal and mineral notes that just come from agaves. 

Joe Winger:  What are the biggest misconceptions in the world of Mezcal?

Ryan Fleming: 

A lot of people have a misconception, especially on the trade side, that we have grown exponentially. It’s been a lot of hard work. People think we have this massive team behind us.  There’s less than 20 of us on the whole team. That includes our team down in Oaxaca, who  watches over manufacturing and production for us down there. 

We don’t have an office.  We have a little tiny apartment in Venice for meetings.

A lot of people don’t understand the hard work that goes into creating a small brand. It’s just a lot of people working hard to create beautiful Mezcal, especially the families. 

People [unfairly comparing it to] tequila.  What do you mean, we can’t get more? Why is it so expensive? We have people going out hand collecting wild agaves and harvesting espadine.  All of that is hand cut, hand chopped.   I’ve hand cut agaves with the families.

None of this is industrialized or mechanized like tequila. 

Appreciate every drop of mezcal you have, because someone put a lot of love and labor into it.

Joe Winger:  Ryan, as we wrap up, let’s talk about where can learn more about Madre Mezcal? 

Ryan Fleming: 

We have a beautiful Instagram.  Madremezcal.com is our website. 

We also have this Instagram called mezcal. Learning and it’s a little short videos and little blurbs to talk about production, families, history, and culture. It is focused on Madre, but it’s not just Madre, it’s Mezcal as a whole.

If you want to know more about our families who produce, where it’s made, you can find all that information on madremezgal. com. 

Our bottles are in most of your nicer bottle shops, liquor stores. In California, we’re lucky enough to be in Trader Joe’s for the Espadine and Whole Foods has our Ensemble.

If you can’t find it,  go to madremezcal.com and we ship bottles to almost every state in the U S.

We’re in nine countries, too. Australia. All over Europe, Costa Rica.  We’re working on Japan and South Korea as well. So I’m just excited to see the culture of mezcal just expand beyond just America and see how excited because I, when I talk to people that are in London or, people in Australia, and they’re so excited about the idea of being able to get mezcal.

Joe Winger: What is the future for Madre?

Ryan Fleming: I can’t tell you about the big one.

But, [exciting things for] our Ancestral, which is pretty new and every batch of that’s going to be hand numbered and labeled.

We’re going to start doing small batch productions that will be very limited. Then the desert waters, which we have ready for summer. 

To learn more about MadreMezcal, visit MadreMezcal.com. Find them on Instagram at MadreMezcal

 

Vegas cocktails just got Sexier, Smokier — Bark and Barware Shows You How with Cocktail Smoker

Vegas cocktails just got cooler — Bark and Barware Shows You How with Cocktail Smoker

Bark and Barware enters the cocktail market with their premium cocktail smoker, including 6 flavors. 

Bark and Barware’s Harel Levy

Bark and Barware’s Harel Levy

Today, Bark and Barware’s Harel Levy joins us for a conversation about cocktails, creating your long-lasting drinking crew, picking the right flavors, the perfect pairings and more!

The below conversation has been edited for length and clarity.  Find the full conversation at our YouTube channel.

 

Joe Winger: Can you tell us a little bit about your story? And what inspired you to create this cocktail smoker kit?

Harel Levy:  I’ve been an entrepreneur for the last seven years. While there are no mistakes, I actually found [the cocktail smoker] by mistake. I was planning to buy something for my Dad. I usually won’t give something if it’s not 100%. So I’d rather not give a gift that I don’t really like.  Because I really care about what the recipient is going to feel. 

“I really love the idea of cocktail smoking kits. […]  It’s another tool to have a great night.

I don’t want to give something cheap, because if you really love someone, you really want to make sure that everything is spot on, right? 

Even on yourself, you will be more forgiven in terms of what you buy than someone else.

I really love the idea of cocktail smoking kits. It’s not that it’s only cool and it’s a great addition to having those nights with friends, with family.  It’s another tool to have a great night.

I went to Amazon and I saw there is no one who actually sells it in a premium, wooden box.  And with many flavors.  I talked with [my company’s] CEO about it, what’s missing here.

Bark & Barware's Smoker Kit

Bark & Barware’s Smoker Kit

We came up with a wooden box. It came from my passion to give something that looks good.

For almost a year, we went back and forth with factories. The smoke.  The flavor.  Details with the box.

When we released it, we were very happy.  We knew my criteria.  If I can give it to my Dad, not being afraid he’s not going to like it.  Then I know that other people are also going to enjoy it because I have high standards for giving a gift to someone that I love. That’s how we came up with the product and the product.

The second thing we are planning is to bring a mixologist,  make it a more holistic experience. 

Extend the journey with our customers, give them cocktails, give them recipes, give them ideas, The journey doesn’t end when the transaction happens for us. We want to continue to build trust and serve our customers.

 

Joe Winger: You have a very comprehensive website.  Can you walk us through your Cocktail Smoker Kit? When we buy it what do we get?

Harel Levy: There are six different chip flavors, the culinary torch, the smoke lid.  Ice tongs, whiskey stones. Unfortunately, we don’t include butane [gas for the torch] because shipping is very heavily regulated, 

“In every smoker kit you get six different chip flavors, the culinary torch, the smoke lid.  Ice tongs, whiskey stones.”

We have six flavors: cherry, oak, pear, maple, hickory and apple. Our plan is to listen to our customers and come up with new flavors based on what they ask for.  It’s not a one-time product release.  We’re going to offer refills, extensions, more.

Each taste is very delicate.  The world of wine, flavor, alcohol is so wide and you can get very specific sometimes. When you do get specific, you get the best results, right? 

 

Joe Winger: Has there been one or two major lessons you’ve learned?

Harel Levy: Initially we had more flavors. After we gave out samples and heard about which flavors were the favorite, we removed some. 

Joe Winger: You mentioned flavor pairing.  What’s your favorite cocktail pairing?

Harel Levy: It’s a tough question because taste is something that is extremely subjective.

We usually put it with scotch. That’s our personal preference.  Our customers get very creative with their ideas. That’s why we initially started with those six flavors. But listening to customer feedback, it’s going to grow and change.

 

Joe Winger: Over a year of research and development, were there any unexpected surprises?

Harel Levy: A lot of people agreed with me on the wooden box.  People started asking for smoke refills.  They’re going through the smoke faster than I thought.  When we launched, I was expecting this to be used for special occasions.  But people are using it every week, all the time.  

 

Joe Winger: In the past few weeks, I’ve been in Los Angeles, Brooklyn, New York, Philadelphia.  All those places have bars where they’re serving smoked drinks.  Now people want to have that experience at home.  

Harel Levy: That’s going to make you the hero of the party.  You’re the one who brings the cool stuff. I always like to do that. 

We really advise [anyone trying this] to taste all of the flavors. Not just one or two.   The spectrum of what flavors someone likes or doesn’t like is very wide.  You’re probably going to really like 1-2 [of the flavors], and less like the others.

Those 1-2 that you really like, we’re going to offer you refills.

When I host friends [at my house], I drink scotch and it goes well with cherry.

But it’s like a game.  You try a lot of things. You find out something that you’re really going to love.

“That’s going to make you the hero of the party.  You’re the one who brings the cool stuff.”

Joe Winger: This first kit is a starter kit or a sampler kit. I get those six flavors and I get to decide, “Oh my gosh, I really like this one. Now I need a refill.”

Harel Levy:  Exactly. It’s exciting me on a personal level because I’m curious […]. What’s going to make people upgrade a scotch that costs hundreds of dollars?

I can play with the flavor. That will upgrade an experience for the end customer cost hundreds of dollars. I did my part, right? And for them, they’re going to be over the moon. They’re going to be super happy. It’s just going to become one of their routine.

“What’s going to make people upgrade a scotch that costs hundreds of dollars?”

Joe Winger: There are smoking kits all over the place. Dozens of competitors on Amazon.  Why should someone choose Bark and Barware?

Harel Levy:  It’s the full experience that we offer. It starts with the package. Then the flavors. Most of our competitors offer four, we offer six. We tasted all of the competitors and our flavor is better.  Otherwise I would not have released the product.

Our post-purchase [experience] the recipes.  We’re working with a mixologist to just create a mini course to go with the kit, go with specific drinks. Customers are going to have access to all of it. How do I mix it? What should I mix it with? 

Joe Winger: What does the future of the brand look like?

Harel Levy: We’re planning to release big packages [re-fills] of each flavor. Second thing is the mini courses. We really want to inspire because that’s fun.  

The process of drinking with friends, the process of smoking. It’s a fun process. You sit on your balcony, with friends, you open a bottle of wine as well.  That’s a fun process. 

Our goal is to inspire. Someone [will realize they] like a specific cocktail.  We will give them all of the information on how to make it,  how to mix it, then we earn a customer for life. 

Joe Winger: You mentioned picking a cocktail is like picking a favorite kid. It’s so hard to do. What is your favorite cocktail to use with your smoker? 

Harel Levy: Yeah, so that’s a great question. I like the combination of the apple and scotch.

Joe Winger: Because you’re a foodie, are there any specific cocktail and food pairings that you really enjoy with any of your specific flavors?

Harel Levy: My favorite is having an apple flavored scotch with a ribeye. Someone I work with loves the hickory flavor.  That’s the beauty of this world, every person has their unique taste.

Shop for Bark and Barware’s Cocktail smoker hit on amazon here: https://amzn.to/3P5c42g 

Learn more at: https://www.barkandbarware.com

St Patricks Day in Vegas, Baby! Cocktail Collab as “A Taste of Green’ as Bailey’s Partners with Ian Charms

St Patricks Day in Vegas, Baby! Cocktail Collab as “A Taste of Green’ as Bailey’s Partners with Ian Charms

St. Patrick’s Day is now only a short leap away as we gear up to celebrate the Emerald Isle.

With the turn of the season comes an invitation to swap out your drab winter wardrobe for brighter spring hues because this just in – green is the new black.

St Patricks Day Cocktail Collab Brings Combines Flavor and Jewelry

This St. Patrick’s DayBaileys Original Irish Cream Liqueur is partnering with celebrity-loved jewelry brand Ian Charms to release an exclusive charm collaboration that will make the ultimate fashion statement for the holiday.

The two iconic brands are celebrating their Irish roots with a limited-edition Baileys x Ian Charms Necklace & Cocktail Charms Set to make sure both you and your cocktail have the perfect touch of green for your celebrations.

“Baileys has been a beloved treat in my family for generations

and it’s exciting to finally be partnering with a brand that lets me celebrate my Irish heritage,”

Lisa Sahakian

Founder and CEO of Ian Charms

“Designing this charm set was incredibly fun and we’re thrilled to be offering our customers something truly unique to celebrate St. Patrick’s Day with.”

St Patricks Day Cocktail Collab is Necklace & Cocktail Charms Set

The Baileys x Ian Charms Necklace & Cocktail Charms Set includes two distinct pieces – a necklace to complement any outfit and a cocktail charm to adorn onto the stem or rim of your cocktail glass.

The design features an eccentric combination of handmade charms, beads and pearls inspired by Baileys Original Irish Cream Liqueur’s unapologetically delicious ingredients and cocktails.

The one-of-a-kind charm set also pulls elements from the limited-time-offering Baileys Vanilla Mint Shake Irish Cream Liqueur as well as quintessential Irish emblems, making this set the perfect accessory for your St. Patrick’s Day celebrations.

“We are delighted to be releasing this limited-edition collaboration

with a beloved brand like Ian Charms

to give adults a new way to indulge in St. Patrick’s Day celebrations,”

Camille Hemming

Senior Brand Manager of Baileys & Liqueurs, DIAGEO North America

“Between the classic Baileys Original Irish Cream Liqueur or the green-themed Baileys Vanilla Mint Shake that’s making a return for the holiday, we hope to offer more ways than one to toast to our brands’ Irish roots.”

“This exclusive drop marks Baileys’ second piece of Treat Couture, fashion-forward collaborations that inspire adults to indulge in unique wearable creations.

To celebrate the indulgence of fashion in the lead up to St. Patrick’s Day, treat yourself to a signature cocktail featuring beloved Baileys Original Irish Cream Liqueur and minty green limited-time-offering Baileys Vanilla Mint Shake Irish Cream Liqueur.”

BAILEYS ESPRESSO MARTINI
Ingredients:

  • 1.5 oz Baileys Original Irish Cream
  • 0.75 oz espresso
  • 0.75oz Ketel One Vodka
  • Coffee Beans, to garnish

Method:

  • Fill shaker with ice
  • Add all ingredients and shake
  • Strain into a cocktail glass
  • Garnish with coffee beans

VANILLA MINT MARTINI 
Ingredients:

  • 2 oz Vanilla Mint Shake
  • 0.5 oz Fernet Branca Menta
  • 3-4 dashes Absinthe

Method:

  • Shake with 1 ice cube for dilution
  • Strain into cocktail glass
  • Garnish with grated chocolate + mint sprig

The limited-edition Baileys x Ian Charms Necklace & Cocktail Charms Set is available exclusively on IanCharms.com while supplies last. Ian Charms is a female-owned, handmade jewelry company based in LA that has amassed a loyal fan base of celebrities and consumers alike. Ian Charms will donate all proceeds from the charm set sales to CurePSP, and Baileys will match the amount with a donation to the National Association of Women Business Owners (NAWBO), a non-profit educational foundation supporting emerging and established women entrepreneurs.

Baileys encourages consumers of legal drinking age to treat themselves responsibly this season.

For more information, please visit www.BAILEYS.com.

Ian Charms is a female owned, handmade jewelry company


Ian Charms is a female owned, handmade jewelry company based in LA. Named “Ian” charms because the creator’s last name (Lisa Sahakian), like many Armenian names, ends in those three letters. For those who like to adorn their necks and wrists with a more personal flair, Ian Charms will work with you to craft a custom piece, just start the process by ordering the type of custom jewelry you’d like.

Notable fans of the brand include Justin BieberDua LipaJulia Fox & Doja Cat, among others.
IanCharms.com
@iancharms

NAWBO is the unified voice of America’s more than 14 million women-owned businesses


Founded in 1975, NAWBO is the unified voice of America’s more than 14 million women-owned businesses representing the fastest growing segment of the economy. NAWBO is the only dues-based organization representing the interests of all women entrepreneurs across all industries.

NAWBO develops programs that help navigate women entrepreneurs through the various stages of their business growth. To learn more about NAWBO, please visit www.nawbo.org.

To learn more about NAWBO’s non-profit educational foundation, the NAWBO Institute, please visit www.nawbo.org/university.

BAILEYS Irish Cream Liqueur

BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world.

Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide. It’s the signature delicious balance of Irish Cream, whisky and fine spirits that makes BAILEYS Original Irish Cream the perfect little indulgence when you need a break from your daily routine.

The BAILEYS portfolio includes Original Irish Cream, Chocolate, Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries & Cream and Almande.

For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.

Nothing like a Vegas Birthday! Dough Ball Whiskey Launches Newest Flavor: Birthday Cake

Dough Ball Whiskey Launches Newest Flavor: Birthday Cake

Dough Ball‘s newest launch, Birthday Cake Whiskey, is a snackable reminder that you can have your cake and drink it, too!

The fastest-growing, top 12 flavored whiskey brand in the U.S.* first crashed the flavored whiskey category in August 2021, with an award-winning Cookie Dough Whiskey that national media publications have crowned “the best of class flavored whiskey.”

Due to the continued consumer demand for flavored whiskey and rapid success in its first year, Dough Ball is expanding its decadent flavor portfolio with a new and innovative Birthday Cake Whiskey. Blending the mouthwatering nostalgia of sprinkled vanilla cake with a smooth, medium-bodied, 70-proof whiskey, Birthday Cake is perfectly crafted for indulgent cocktails, creamy birthday cake shots and celebrations.

“At Dough Ball,

we’re all about creating fun and innovative whiskeys

that push the boundaries on flavor.

We think we have accomplished that with Birthday Cake,”

Joey Parris, Chief Marketing Officer at Patco Brands.

“It’s delicious, nostalgic and makes you feel like every day is your birthday.”

Within a year of launch, Dough Ball Whiskey expanded into over 30 states, becoming the fastest-growing flavored whiskey brand and winner of over a dozen awards, including the Bartender Spirits Awards, SIP Awards, San Francisco World Spirits Competition and more.

“It’s delicious, nostalgic and makes you feel like every day is your birthday.”

Dough Ball’s new Birthday Cake Whiskey is available at select Total Wine and BevMo! locations, with additional retailers to come throughout 2024, including Ralph’s, Albertsons and Walgreens. The suggested retail price of Birthday Cake Whiskey is $26.99.

Dough Ball’s new Birthday Cake Whiskey is available at select Total Wine and BevMo! locations, with additional retailers to come throughout 2024, including Ralph’s, Albertsons and Walgreens. The suggested retail price of Birthday Cake Whiskey is $26.99.

For more information, please visit DoughBallWhiskey.com or follow along on Instagram @doughball_whiskey.

*Nielsen, Total US x AOC + Liquor Plus + Conv, Whiskey Latest 52wks thru 12/30/2023

Dough Ball is a flavored whiskey from Patco Brands

Dough Ball is a flavored whiskey from Patco Brands, one of the fastest-growing beverage companies in the United States. Featuring notes of buttery vanilla, chocolate and caramel, smoothed out with hints of butterscotch, Dough Ball exudes flavors of warm cookie dough goodness in a delicious, 70-proof whiskey. Birthday Cake is a new flavor profile to the whiskey category, with notes of nostalgic birthday cake and vanilla buttercream frosting. Unapologetically unique, versatile and approachable, this Cookie Dough and Birthday Cake Whiskey can be enjoyed as a shot, sipped, or mixed in a cocktail. For more info, visit www.doughballwhiskey.com and follow along on social at @doughball_whiskey.

Patco Brands is for innovative premium alcohol beverages


MPL Brands NV, Inc. dba Patco Brands is a privately held import, manufacturing, marketing and sales company for innovative premium alcohol beverages. Dedicated to making award-winning, ready-to-drink wine-based products, tequilas, whiskeys, hard seltzers and other offerings, the Patco Brands mission is innovation, quality and consistency. Patco Brands is also now one of the largest importers of tequila in the U.S.

For more information, please visit www.patcobrands.com.

Holidays 2023: Fresh Victor creates Fast, Delicious Craft Cocktails with Fresh, Organic and Full Flavor Mixers

Holidays 2023: Fresh Victor Puts the the drinker in charge with Fresh, Organic and Full Flavor Mixers.

Fresh Victor is how you make fast, delicious craft cocktails and amazing mocktails — Every. Single. Time. 

Fresh Victor is a line of premium mixers for consistently delicious and efficient cocktails (and mocktails too.)

H. Ehrmann knows his cocktails

H. Ehrmann is a bartender and drinks industry consultant who runs Elixir, one of the most influential bars in San Francisco.  In the industry for 35 years, owned a bar for 20 years. 

Recently he hosted a virtual mixer walking us through several cocktails using Fresh Victor as the mixer: from non-alcoholic, to low alc, to full alcoholic.

Cold-pressed juice-based cocktail mixers. They have added sugar, either organic cane sugar or agave nectar used to balance out citrus levels to hit the intended brix level for most cocktails.

Holidays 2023: Fresh Victor creates Fast, Delicious Craft Cocktails

For example, with the Lemon Sour, the base is known as a pretty simple flavor profile.  You can add another layer of flavor complexity (like a liqueur).  But the Fresh Victor mixer was designed to have more depth, a bit more bitterness to handle any additional sweetness added. 

Fresh Victor +1 or +2

All of the Fresh Victor bottles are designed to make delicious cocktails, but simply and easier.  How?  The amount of cocktails that can be made by adding just 1 or 2 ingredients plus the Fresh Victor mixer.

+1 is agave and tequila.  Lemon Sour and whiskey. 

+2 might be carbonation, frothing, aromatics, like:  tonic, soda water, champagne, egg white, bitters.

Fresh Victor creates Fast, Delicious Craft Cocktails

 

“2-3 pours and a lot of flavor”

H. Ehrmann

With those 3 elements and Fresh Victor’s 9 flavors, you can end up with dozens of drinks.  From classics, to a spin-off of a classics (including mocktails).

Mixing ratios: 1: 1 and 2: 1.  

1 1 / 2  oz of spirit to 2 ounces of mixer

2 oz of spirit to 2 ounces of mixer

If the drinker likes the taste of the alcohol, they want that taste to “punch” through, then then 2:2 is better for them.  If they want the flavor sweeter, iding behind the mixer, 2:1 is the answer for them.

Fresh Victor is a mixer, not a juice.  So it’s meant to take on dilution as you build your cocktail. Right out of the bottle, it’s a bit more concentrated, more dense.  Meant to be stirred, shaken, reduced down without watering down the flavor.   It can dilute 15-20% without losing quality. 

Using Fresh Victor, you can create a 32 oz, 64 oz or a gallon punch bowl for a holiday party in less than 5 minutes.  And it’s not a simple, lame flavor.  It’s complex.

Orchard Bliss Royale

Non-alcoholic.  When you add Champagne or Sparkling, it’s called “Royale” and today’s drink is adding Sparkling Cider.  

4 oz sparkling cider

2 oz Fresh Victor (Three Citrus and Mint Leaf)

Garnish with dehydrated apple slices

The nose is refreshing. Vibrant apple.  Effervescent on the palate, from the Sparkling. A balance of lemon, lime, orange.  Plump, but not overwhelming.  Mint notes that bring a tertiary element.

Suggestions include playing with adding a shot of vodka, rum or tequila, any of which would work well.

Fresh Victor mixers give a fruit-forward base that makes it easy to play and experiment with.

Winter Spice Tonic

“When mixed well, Gin impacts the overall character of your drink, but doesn’t get in your face”.

1 oz Tanqueray london dry gin

1 Oz Fresh Victor (Cactus Pomegranate)

4 oz Fever Tree Tonic

Aromatic bitters

Garnish with vanilla bean, All-spice berries, Dehydrated Lemon

The nose is immediately the charming, floral aromatics you’d expect from the gin.  Then slowly the baking spices express themselves.  Deep character layers and complexity.  A gush of tonic, then lingering vanilla and lemon.  

Definitely a gin drink for someone who’s not a gin fan as it showcases the best of gin without being overwhelming.

H. Ehrmann with the Fresh Victor Winter Spice Tonic

H. Ehrmann with the Fresh Victor Winter Spice Tonic

Love a standard gin drink?  Try Gin and Tonic with Fresh Victor’s Cucumber and Lime!

H. Ehrmann feels one the the reasons Fresh Victor is so popular is because people want to be able to make easy drinks at home that still have amazing flavor.

“I’ve taught cocktail classes for over ten years.  As much as students love it and geek out over cocktail details at the bar.  When they get home to their kitchen, they still prefer to have something easy.  That’s a huge part of when Fresh Victor is.”

One of the keys to Fresh Victor is adaptability.  The drinks are scalable and easy to experiment with.  Having more guests than expected?  Want stronger drinks?  No alc of low-alc drinks?

“The 2 things that show us down when drinking cocktails, alcoholic strength and bitterness.  Those are things that help us drag a cocktail out 10-20 minutes. Like, intentional speed bumps to keep you from drinking too fast.  So removing the alcohol from a recipe, removes that speed bump.  Adding more bitters, adds it back.  It helps a non-alco drink feel more like a cocktail.”

How did Fresh Victor launch and grow during the struggles of the pandemic?  Luck, hardwork and finding an audience that wants flavor.  H. Ehrmann explains: 

“Just before Covid, we decided to focus Fresh Victor on bars and restaurants.  So Covid hits.  We decided to re-package into a 16 oz bottle.  Within 6 weeks we had these bottles available in 7 states direct to consumer. Within 2 months, we had 48 states direct to consumer.  I shifted to selling cocktail kits from home and Fresh Victor was the perfect partner for me.  Take a liter of tequila and a 64 oz bottle of Mexican lime and agave, you can make 32 margaritas.  I was selling those kits like crazy.  People were re-ordering every other day.”

Figtorious Celebrations

2 oz of Fresh Victor (grapefruit and sea salt)

2 oz VSOP brandy

1 / 2 oz fig syrup

Try thinking of Fresh Victor less as a mixer or a juice and more as an ingredient.  Think of it as an ingredient where you can use as much or as little as you want to make a more complex drink.

Explore from a culinary point of view.  What other flavors mix?

Fresh Victor is all about experimenting.  Trying different flavors.  Adding spirits, garnishes and mixers that might not be traditional.

“All the ways you can use Fresh Vector.  I went through the lexicon of cocktails.  What can I make with lemon sour?  What can I make with Mexican Agave? Then I’d look at more unique flavor profile and ask myself what can I make with that?”

H. Ehrmann with the Fresh Victor Figtorious Celebrations

H. Ehrmann with the Fresh Victor Figtorious Celebrations

 

Fresh Victor Holidays Flavors

H. Ehrmann suggests a twist this cold, holiday season.  Think like a Hot Toddy. Simply warm up your Whiskey Sour, Lemon Drop, even your sangria.  Anything that would normally go with ice, this time heat it up warm and toasty.

 

Legendary New York Steak House Peter Luger dishing out in Las Vegas 2022

Legendary New York Steak House Peter Luger is coming to Caesars Palace in Las Vegas at the end of 2022.

This marks the first domestic expansion in over sixty years for the Michelin-starred restaurant, which opened its doors in 1887 and is commonly known as New York City’s original steak house. It will be their first U.S. location outside of New York.


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“We’re thrilled to be bringing Peter Luger to Caesars Palace.

It was critical for us to be able to bring to Las Vegas the same menu,

the same ambiance and—most important—the same quality beef that we are known for in New York, and Caesars was aligned with that vision,”

said Amy Rubenstein,

the President of Peter Luger.

“Our two iconic brands have rich and celebrated histories, and we could not imagine a better partner in Las Vegas.”


Related:  The world’s most expensive whiskey collectors’ set is here.  Find the luxury details


 

Peter Luger Steak House is one of the great New York dining destinations, providing world-class food and service for over a century,” said Caesars Entertainment Regional President Sean McBurney. “Just like Caesars Palace, Peter Luger is timeless and inimitable. We are thrilled to make a home for Peter Luger on The Strip, and we know our guests will love the opportunity to experience this legendary New York tradition in the heart of Las Vegas.”

 

Operating for nearly 135 years, Peter Luger is New York’s top-rated steak house and a favorite among locals and tourists alike. The iconic German beer-hall setting has become a world-famous choice for family gatherings, deal-making, and special occasion celebrations. With its notoriously gruff, bow-tied waitstaff, old-world charm, and on-site dry-aging of legendary USDA-Prime steaks, dining at Peter Luger has become a culinary rite of passage.

Ensuring only the very finest cuts of beef make it to the restaurant’s storied, oak-top tables, the family owners still follow in matriarch Marsha Forman’s tradition of visiting the New York meat markets, where they hand-select only the very best from an already narrow selection of USDA Prime beef. If chosen, subprimals are stamped with the family’s approval and then brought to the on-site dry-aging facilities, where they are kept under carefully regulated temperature and humidity conditions until they meet the rigorous, time-tested Peter Luger standards.


Related: Superstar Chef Bobby Flay brings his favorite parts of Italy to the Las Vegas Strip.


Established in 1887, Peter Luger Steak House originated in Williamsburg, Brooklyn, with a second location in Great Neck, New York, and a recently opened location in Tokyo. It was named to the James Beard Foundation‘s list of “America’s Classics” in 2002, boasts a Michelin Star, and has been the Zagat-rated top steak house in New York since the survey began.

Peter Luger Steak House Las Vegas will be located near MR CHOW.

World-renowned Las Vegas resort and a Top 10 “Best U.S. Casino” by USA TODAY 10BEST Readers’ Choice, Caesars Palace features 3,980 hotel guest rooms and suites, including the all-new Palace Tower featuring 10 new luxury villas, the 182-room Nobu Hotel Caesars Palace and Forbes Star Award-winning The Laurel Collection by Caesars Palace.

The 85-acre resort offers diverse dining options from the award-winning Bacchanal Buffet, to celebrity chef-branded restaurants, including Gordon Ramsay HELL’S KITCHEN, Pronto by Giada, as well as Bobby Flay’s new restaurant concept, Amalfi, now open, Vanderpump Cocktail Garden by restauranteur and television star Lisa Vanderpump, one of Nobu Matsuhisa’s largest Nobu Restaurant and Lounge,

Restaurant Guy Savoy, Old Homestead Steakhouse, Rao’s, MR CHOW and more. For the best in cocktails, destination lounges include Montecristo Cigar Bar, Alto Bar, VISTA Cocktail Lounge, and Stadia Bar.

The resort also features nearly 130,000 square feet of casino space, including a recently renovated race and sports book boasting the largest screen on the Strip at 138 ft., a five-acre Garden of the Gods Pool Oasis, the luxurious Qua Baths & Spa, COLOR Salon, five wedding chapels and gardens, and the 75,000-square-foot OMNIA Nightclub with the top D.J.s such as Steve Aoki.

The 4,300-seat Colosseum, Billboard Magazine’s “Venue of the Decade: 2000 – 2009,” spotlights world-class entertainers including Usher, Sting, Keith UrbanRod Stewart, Reba, Brooks & Dunn and Jerry Seinfeld.

The Forum Shops at Caesars Palace showcases more than 160 boutiques and restaurants. Caesars Palace is operated by a subsidiary of Caesars Entertainment, Inc. (NASDAQ: CZR).

 

Koloa Rum has become the Official Ultra-Premium Rum of the Las Vegas Raiders

Hawai’i’s Koloa Rum Company announces their partnership with the Las Vegas Raiders and Allegiant Stadium.

Named the “Official Ultra-Premium Rum of the Las Vegas Raiders.”

Koloa Rum will bring their award-winning rums to the global events destination, augmenting the stadium spectator experience.


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The agreement grants Koloa Rum Company prominent visibility within Allegiant Stadium, including a branded stadium bar located inside the Twitch Lounge.

Koloa Kaua’i White Rum will be offered as a deluxe option across concession stands. Two specialty cocktails created by Allegiant Stadium’s “Modern Mixologist,” Tony Abou Ganim, will also be featured at the Raiders’ home stadium including a Rum Punch cocktail featuring Koloa Dark Rum and a Frozen Cable Car blended with Koloa Spice Rum.

“The Raiders are excited to welcome Koloa Rum Company

as our newest partner,”

said Brandon Doll, Raiders’ SVP of Strategy & Business Development.

“Koloa Rum Company is a great match as evidenced by their commitment to producing high-quality, ultra-premium rums that will enhance the beverage experience for Raiders fans and guests of Allegiant Stadium.”

The partnership fortifies Koloa Rum’s brand with a strong foothold in the “Sports and Entertainment Capital of the World” as they continue to expand to new markets, both nationally and abroad. The Kauai-based, single-batch craft rum distillery currently distributes in 30 states and internationally including AustraliaCanada and Japan.

“As a proud partner of the Raiders, we’re eager to bring our premium rums to Raiders fans and sports enthusiasts as well as concert-goers from around the globe,” said Bob Gunter, Koloa Rum Company’s President and CEO.

Koloa Rum Company encourages everyone to drink responsibly.

Las Vegas Global Wine & Spirit Awards Announces Best of 2020

On December 14, 2020, Las Vegas Global Wine & Spirit Awards proudly announces their 2020 winners for the year.

These winners were picked from over 750 entries from around the world. The competition proudly attracted incredibly diverse wines from many varietals and regions as well as spirits from Whiskey, Vodka, Scotch, Tequila and more from distilleries around the world — a truly global selection.

Their judges are chosen as the most respected, knowledgeable and diverse court of experts who passionately devote their professional lives to studying the excellence of adult beverages throughout the world.

Las Vegas Global Wine & Spirit Awards Founder and Executive Director Eddie Rivkin shares:

“This year’s winners truly show that we honor the best…

“…whether that bottle is from a boutique brand from a lesser-known region or a large, globally known brand. All that matters in our competitions is what’s in the bottle.”

Spirit Judge Franceso LaFranconi

This year’s competitions proudly boasted bottles from 6 different continents, all vying for top honors in the top wine & spirit marketplace in the world – Las Vegas.

Executive Director Eddie Rivkin continued:

“2020 has been an incredibly tough year

for so many. I’m proud our competition survived, persevered and was able to honor this year’s best.

I’m incredibly excited to honor and share our winners with the world!”

Full list of awards is located on their websites:

https://www.vegaswineawards.com/awards/

https://www.vegasspiritawards.com/awards/

Celebrity Chefs with world-class wines, beers, spirits, and delicious food at the 12th Annual Las Vegas Food & Wine Festival October 6-11

Celebrity Chefs, Award-winning chefs, spectacular desserts with world-class wines, beers, spirits, and delicious food at the 12th Annual Las Vegas Food & Wine Festival October 6-11.

The who’s who of culinary talent will converge at the

12th Annual Las Vegas Food & Wine Festival

Celebrity Chefs from over the world take part at this annual event from the Las Vegas strip to Downtown Las Vegas and Summerlin.


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The event will be headlined by James Beard Foundation Award winning chefs including the likes of Chefs:

Katsuya Uechi

Todd English

Francois Payard

Some of these talented individuals will showcase their skills by bringing you deeper in the world of creations within the live culinary demonstrations.

Las Vegas Food Wine Festival October 6-10

Las Vegas Food Wine Festival October 6-10


Related:

Bobby Flay’s newest restaurant Amalfi opens in Las Vegas


Who is ready for spectacular desserts?

There will be a plentiful number of mouthwatering treats you will getting seconds of as well as making your fellow foodies jealous. The desserts are almost too pretty to eat, but you won’t be able to resist so be sure to dig in.

Las Vegas Food Wine Festival October 6-10

Las Vegas Food Wine Festival October 6-10


Related:

Las Vegas newest luxury steakhouse is arriving soon. Details here.


Tickets are now on sale and range from $100$150.

Tickets include a special tasting of world-class wines, beers, spirits, and delicious food. Individuals interested in attending are strongly encouraged to purchase tickets as soon as possible due to popular demand.

Las Vegas Food Wine Festival October 6-10

Las Vegas Food Wine Festival October 6-10

For more information and to purchase tickets, visit VegasFoodAndWine.com.

In a Year of Challenges, Las Vegas Global Wine & Spirit Awards Honors their Industry

2020 has been an incredibly tough year for so many business owners. Covid shutdowns, government run-around, travel logistic nightmares.

Las Vegas Global Wine & Spirit Awards Founder and Executive Director Eddie Rivkin was driven to persevere, find a way to honor his industry and ended up with his competition’s best year yet.

The Las Vegas Global Wine & Spirit Awards is truly a global competition where hundreds of wineries and distilleries from around the world enter to be scored and honored.

Founder and Executive Director Eddie Rivkin

One of the factors that makes the competition truly world-class is its judges. This is a court of experts who study all varieties of wine and spirits around the world, from the lesser-known, to the most popular and every beverage in between. They have dedicated their careers to being the absolute best at their craft.

Rivkin spends all year assembling the court, preparing the competition and of course marketing to wine and spirit brands from around the world. Even with this being his fourth year in business, he still couldn’t anticipate the incredible amount of challenges for 2020.

Competition Executive Director Eddie Rivkin explains:

“Running a competition is never easy. But as we all now know, 2020 has been, by far, the most challenging year.

“…All throughout the year we were faced with obstacle after obstacle in trying to hold the competitions in person as they should be. There was no way to prepare and no reference for how to overcome these problems. With the help of my great staff we are able to come up with viable solutions to everything thrown our way. We never wavered from having the competitions in person…”

…The goal was, is and always will be to respect our industry and honor our great brands. That’s what kept us going.”


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So many other competitions cancelled their 2020 or closed altogether. Whereas Rivkin kept moving forward, promoting the event and his judges.

I am so proud of my judges. So honored that they trusted me with their comfort and safety and traveled to Las Vegas to judge the competitions. They are the absolute best in the world and they are the reason why the Las Vegas Global Wine & Spirit Awards is respected around the world. We work very hard to find the best, most experienced, globally recognized, and most diverse judges and I’m excited to work with them year after year.”

The competition’s date was forced to move several times, reacting to covid and government orders and was finally held on November 16-18.

Rivkin continues: “Every day I turned on the news just to see how forces out of my control were going to directly affect my life, my business and my team. It felt like a couple of times a week there was a gut punch that forced our team to react and make changes in order to ensure the success of the competitions.”

Rivkin never wavered in his persistence to host the event and honor the industry, of course, making dramatic adjustments to keep the team, the operations, the judges all as safe as possible.

Hand sanitizer was sponsored and provided by several distilleries. Gloves, face masks and face shields were offered and worn by all participants.

All 2500+ bottles in the competition were thoroughly cleaned by the team of volunteers prior to the start of the competitions. Judges from around the world flew in practicing the safest health precautions.

On the evening of night 2, Rivkin hosted his annual judges dinner:

“While the dinner started out reserved, there was a moment when all our troubles ceased, at least for a couple hours…”

“…Maybe it was the copious amounts of wine flowing? Whatever it was, at that moment our lives returned to pre COVID-19 normal.

“…Collectively the group took a huge deep breath and relaxed…”

The rest of our incredible dinner was spent laughing and enjoying each other’s company as we have done for so many years in the past. It was if the weight of the world lifted for all of us at the exact same time.”

Eddie Rivkin succeeded where so many other competitions and events failed in 2020. Not only did he manage to successfully execute his event in person, but it became his best year to date. The Las Vegas Global Wine & Spirit Awards is one of the very few competitions to honor 2020 wines and spirits, a distinction that Rivkin is proud to share.

The Las Vegas Global Wine & Spirit Awards announced their 2020 winners earlier this week on December 14.

Stay tuned for news about Las Vegas Global Wine & Spirit Awards 2021.

Learn more at: https://www.vegaswineawards.com/