Dough Ball Whiskey Launches Newest Flavor: Birthday Cake
Dough Ball‘s newest launch, Birthday Cake Whiskey, is a snackable reminder that you can have your cake and drink it, too!
The fastest-growing, top 12 flavored whiskey brand in the U.S.* first crashed the flavored whiskey category in August 2021, with an award-winning Cookie Dough Whiskey that national media publications have crowned “the best of class flavored whiskey.”
Due to the continued consumer demand for flavored whiskey and rapid success in its first year, Dough Ball is expanding its decadent flavor portfolio with a new and innovative Birthday Cake Whiskey. Blending the mouthwatering nostalgia of sprinkled vanilla cake with a smooth, medium-bodied, 70-proof whiskey, Birthday Cake is perfectly crafted for indulgent cocktails, creamy birthday cake shots and celebrations.
“At Dough Ball,
we’re all about creating fun and innovative whiskeys
that push the boundaries on flavor.
We think we have accomplished that with Birthday Cake,”
Joey Parris, Chief Marketing Officer at Patco Brands.
“It’s delicious, nostalgic and makes you feel like every day is your birthday.”
Within a year of launch, Dough Ball Whiskey expanded into over 30 states, becoming the fastest-growing flavored whiskey brand and winner of over a dozen awards, including the Bartender Spirits Awards, SIP Awards, San Francisco World Spirits Competition and more.
“It’s delicious, nostalgic and makes you feel like every day is your birthday.”
Dough Ball’s new Birthday Cake Whiskey is available at select Total Wine and BevMo! locations, with additional retailers to come throughout 2024, including Ralph’s, Albertsons and Walgreens. The suggested retail price of Birthday Cake Whiskey is $26.99.
Dough Ball’s new Birthday Cake Whiskey is available at select Total Wine and BevMo! locations, with additional retailers to come throughout 2024, including Ralph’s, Albertsons and Walgreens. The suggested retail price of Birthday Cake Whiskey is $26.99.
For more information, please visit DoughBallWhiskey.com or follow along on Instagram @doughball_whiskey.
*Nielsen, Total US x AOC + Liquor Plus + Conv, Whiskey Latest 52wks thru 12/30/2023
Dough Ball is a flavored whiskey from Patco Brands
Dough Ball is a flavored whiskey from Patco Brands, one of the fastest-growing beverage companies in the United States. Featuring notes of buttery vanilla, chocolate and caramel, smoothed out with hints of butterscotch, Dough Ball exudes flavors of warm cookie dough goodness in a delicious, 70-proof whiskey. Birthday Cake is a new flavor profile to the whiskey category, with notes of nostalgic birthday cake and vanilla buttercream frosting. Unapologetically unique, versatile and approachable, this Cookie Dough and Birthday Cake Whiskey can be enjoyed as a shot, sipped, or mixed in a cocktail. For more info, visit www.doughballwhiskey.com and follow along on social at @doughball_whiskey.
Patco Brands is for innovative premium alcohol beverages
MPL Brands NV, Inc. dba Patco Brands is a privately held import, manufacturing, marketing and sales company for innovative premium alcohol beverages. Dedicated to making award-winning, ready-to-drink wine-based products, tequilas, whiskeys, hard seltzers and other offerings, the Patco Brands mission is innovation, quality and consistency. Patco Brands is also now one of the largest importers of tequila in the U.S.
For more information, please visit www.patcobrands.com.
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Thanksgiving in Las Vegas: the perfect stuffing bread DOES exist – and it’s… [Recipe Here]
This Thanksgiving, the perfect stuffing bread DOES exist – and it’s brioche. As in St Pierre Brioche Thanksgiving Stuffing
No Thanksgiving spread is complete without a hearty stuffing. While add-ins are a matter of preference, choosing the right bread is crucial. One underrated choice is eggy, rich brioche – and with St Pierre Bakery, you don’t need to go to France to get it.
Thanks to its butter and egg content, St Pierre’s Brioche Loaf provides the perfect balance of crisp toastiness while remaining soft and creamy inside, while its lightly sweet flavor adds a decadent quality that can still lean savory. Attached below is an approachable recipe for stuffing allowing for all the craveable crunch for the whole family with minimal effort required.
St Pierre Brioche Thanksgiving Stuffing
By @BrandiMilloy
Ingredients
1 loaf St. Pierre Brioche Bread
1/2 cup unsalted butter
1 medium onion, diced
3/4 cup celery, diced
3/4 cup carrots, diced
1 cup mushrooms, diced
2 large eggs
1 tbsp. fresh rosemary, chopped
3 sprigs fresh thyme, just the leaves
1 tbsp. fresh sage, chopped
1 small apple (granny smith works well), peeled and diced
Salt and pepper
Directions
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Preheat oven to 350 F. Cut brioche bread into 1” cubes and bake for about 10-15 minutes until toasted.
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Meanwhile, into a pot over medium high heat add butter until melted. Add onion, celery and carrots and cook until everything starts to soften, about 7 minutes. Add mushrooms and cook for 2 minutes longer. Remove from heat and set aside.
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Into a bowl whisk together the eggs, herbs, apples, mushrooms, and salt and pepper. Add your cooked vegetables and mix to combine.
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Pour mixture on top of toasted bread and stir to combine. Bake stuffing for about 45 minutes. If your stuffing starts to get too brown, cover until finished baking. Enjoy!
As America’s favorite brioche brand, St Pierre’s products are widely available via grocery stores nationwide as well as Walmart.
Vegas Crowds Find New Flavor with Dancing Wines from Cynthia Russell, Lauren Russell
Vegas Crowds Searching for New Flavor Find it with Dancing Wines from Cynthia Russell, Lauren Russell in Dry Creek Valley, Sonoma County.
The team at Dancing Wines is developing a collection of sensory brands that celebrate life through taste, touch and aroma – inspiring you to find your inner dance and show the world what truly moves you.
Dancing Wines’ red wine trio includes Old Vine, Duo and Estate — three limited-release wines made from hand-picked grapes that showcase the full breadth of the Dancing estate.
Lauren Russell (L) and Cynthia Russell (R) from Dancing Wines Credit: https://instagram.com/DancingSonoma
Today’s conversation with the dynamic Mother / Daughter team Cynthia and Lauren Russell from Dancing Wines ha been edited for length and clarity.
For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger: What is the most important message you’d like to share today?
Lauren Russell: I think one of them is dancing is art and art is life.
Another is love needs no explanation. I think really the thread between those is we’re trying to create a product and an experience that brings people together and invites them to find their inner dance, which is something we say a lot.
So we want to encourage people to find their unique rhythms. And wine is also really lovely because it is a vehicle that brings people together to enjoy a moment and diverse people together.
I think my Mom [Cynthia] can speak to this as well, but one of the things we thought about when first exploring wine was just how daunting the whole atmosphere is around the consumption of it and the buying and using all the right adjectives.
Especially for my generation I feel like there’s a bit of a learning curve. So I think one thing we really want people to take away from the brand is just like, just enjoy it. Love needs no explanation and you can’t drink wine when your mouth is full of adjectives. We’ve created a great wine just for you to be able to enjoy and to describe however you want and enjoy whenever you want.
Source: WeAreDancing.com
Cynthia: Yeah, I think the measures we created we have a beautiful heritage property that the soil and the climate create this great wine. And me being of an older generation where wine was very intimidating, even though I know a lot about it.
And drinking it for a very long time. I’ve lived in France. I’ve lived in California. It’s still when you order in a restaurant, you’re scared. Do I know enough? I’m going to be embarrassed. Is this the right pairing? And what the good news is that wine making in the world has become so sophisticated that if you are buying wine from a place that is special, including all.
Sonoma or France or Italy, the wines are good, they’re really good and all you have to do is be comfortable with yourself and enjoying it. And so that’s what we’re trying to do is take a product that has thousands of years of history as being a part of our culture and make you comfortable with just having fun, enjoying it and celebrating what wine can do to bring people together.
Source: WeAreDancing.com
Joe Winger: You have a really unique story that you restored a vineyard up in Dry Creek. Can you talk about experience and what you learned from the restoration?
Cynthia: We lucked out. It was a Covid purchase. We spent a lot of time as a family together in very small confined spaces drinking a lot of wine.
We [thought we] might end up needing a place where we have more outdoor space and can be together. So we bought this property more as a farm and then discovered that it was a unique part of the world.
Zinfandel grapes have been growing in this small region for over 150 years.
It was called America’s grape back in the time I think [the] 1850s. Okay, we have these vineyards. They’re really old.
There was one owner at this property for 60 years, an older Italian gentleman. And a lot of the area is multi generation, fourth generation Italian families who came over and cultivated this grape.
We never intended to make wine and yet we were scared to let this history and heritage die.
So we took classes and tried to figure out, can we make wine?
It’d be such a shame to let this history go in this special place.
We made a great discovery, which was that you don’t have to be an expert on wine. You just have to have great soil and a great climate.
Then we launched from there.
Source: WeAreDancing.com
Lauren: We’re always towing the line between the respective tradition and traditional winemaking and the land and all of the old vines and creating something new.
She [Mom, Cynthia] always brings a lens of respect for the older generation and ways of life and what wine has meant to her throughout her life.
I’m always pushing the other direction. We always land somewhere in the middle.
You’ll see that in the brands, it has really playful branding and packaging. But, our winemaking is a bit more traditional. We’re a sustainable vineyard but we have old vines and we respect what the land has to offer and what it’s been offering in that region for a long time.
It creates a better product and brand for us because we get to cater to both audiences.
Credit: https://instagram.com/DancingSonoma
Joe Winger: You have a collection of sensory brands. Can you talk about what that collection is, what inspired the idea, and what we should be looking for?
Lauren: All of the products have been and will be inspired by the backdrop of the vineyard.
When we talk about wine, we talk about this kind of multi sensory experience, whether that’s aroma or where you’re having it, who you’re enjoying it with.
We came into wine knowing that it was going to be not just about taste or smell, but about the holistic experience of what wine could do for someone.
Sort of the thread between all of our products are taste, touch and smell. Again, like finding your inner dance and allowing you to express your personality.
We’re launching a trio of fragrances, which are loosely inspired by the terroir and the vineyard.
Cynthia: We have a fresh perspective on Sonoma. Every time we arrive, we have this nose full of these incredible senses:, the smell of moss, crushed grapes, barrel, fire and oak.
Yeah. So we’re like, wow. Every time we arrive, we’re like, wow, this is really cool.
This is so distinct and unique and just elevates your experience of being there.
We are going to bring more experiences to the brand when we can, like having an artist in residence, creating visually beautiful contributions.
We have an art collection there that inspired us to bring art to the brand. It’s largely from a diverse group of artists from the West Coast who are very colorful and young and also push boundaries. So our idea with the senses is like we’re trying to This is a brand that you enter into our world and you get to experience people and life in a way that’s very unique and bold and
Credit: https://instagram.com/DancingSonoma
Joe Winger: What are both of your backgrounds outside of wine?
Lauren: I was raised in Connecticut and went to Dartmouth for undergrad, was a creative non-fiction writer, so always had that storytelling bent.
After school, I worked at a lot of businesses in marketing. Uber Eats, Refinery29, right before the pandemic, I worked for AB and Bev that was my first kind of foray into alcohol.
Then during COVID, I got my MBA at Columbia. We all got this massive reset of our priorities. I come from an entrepreneurial family. This opportunity arose
Cynthia: We’re a family who really believes in experiences. I have dabbled in many different areas. I went to Scripps college. I actually was a dance major until I was not. I became an international relations major. I lived in France for a while. Then moved to New York City and worked for JP Morgan trading stock, money market securities.
I didn’t find that was my passion, so I went to Harvard Business School and I got a master’s in business. Then I worked for American Express where I started a weekend travel program. It was a little startup within the travel segment of American Express. I got my “sea legs” of starting a business.
I quit that business because I had kids, then I started my own mail order company then I decided again, that maybe I needed a little more education.
I went back and got a doctorate at Columbia in organizational leadership.
I have a consulting firm on the side where I consult leaders and organizations about how to handle complex challenges in a complex world.
So my daughter [Lauren] gets through business school and we decide to marry all these wonderful experiences together and create something really new and unique.
Credit: https://instagram.com/DancingSonoma
Joe Winger: Let’s talk about your wines.
Lauren: We launched with our rosé which is really beautiful. It’s an intentional rosé. From our Primitivo grapes and we harvested them early and intentionally for rosé.
It has this really beautiful distinct, watermelon, almost Jolly Rancher aroma, and it’s really playful and full, but also dry. And it’s been a really big hit so that was a fun debut for us.
We just launched our trio of reds, and what makes them unique goes into the story about the restoration of the vineyard.
We’re still learning our land and learning from it.
We chose to harvest from different blocks and treat the wines in a similar fashion and bottle them separately to see what personalities they expressed.
One is the Old Vine Zinfandel, which is from our oldest head trained vines which is the deepest, moodiest, richest wine. It’s really lovely.
Credit: https://instagram.com/DancingSonoma
Then we have an estate wine, which is actually from Primitivo, a different word for Zinfandel. That one is a bit lighter.
Then we have a third, a duo which is a blend of both. And so it’s really helped us to understand. And they are quite different.
They’re obviously all Zinfandels in their expressions, but they’re all quite different.
People say Zinfandel is like a map of the land and I think that’s really true here. Which is super cool.
But we have two forthcoming sparkling wines because I think it really speaks to our ethos about being playful and to my generation.
Cynthia: It’s really fun for us because being on the East coast, Zinfandel is a really unknown varietal and we think it’s underrated. Californians know it’s been around for a long time. It has a lot of possibilities with food. And so what we’re trying to do is bring to light this really good wine and do it in a slightly different way.
We pick ours earlier, trying to have it be less jammy, juicy, heavy; lighter, less alcoholic than some of the more traditional Zinfandels that are on our street.
That’s really trying to address the changes consumer changes.
Our wines are chillable, super easy to eat with most any food, especially ethnic food, spicy food.
2022 was our first vintage. 2023 is already in barrels and we’ll be bottling that in probably in March. But it’s going to be a little different because the climate was different that year.
The rosé was just a fluke. Our winemaker wanted to try a Zinfandel rosé. Most people love it. It’s so distinct and unique.
Our 24 Rosé will come out in March. The reds will come out in the early summer. We’re going to bottle the sparkling in January, but that will be at least a year until you’ll see that. The pétillant naturel will probably be launching at about the same time as the rosé
Credit: https://instagram.com/DancingSonoma
Lauren: What’s fun about having both an early release sparkling and a [second, additional] later release [sparkling wine] one is going to be lighter, more effervescent, maybe geared towards the younger generation and the other will have that toastier champagne flavor.
Joe Winger: Do you have a favorite wine and food pairing?
Lauren: This one’s so hard. Rosé and oysters or any seafood is just awesome. Sparkling wine and a burger is one of my favorites.
In terms of red, when I think of Zinfandel, it’s Thanksgiving foods. It speaks to the hominess in our story. Bringing everyone around the table. Kind of experiential pairing.
Cynthia: Yeah, that resonates with me.
We have a lot of ethnic food, so it holds up really well to spice, to sweet and sour, salty and sweet. So it’s great with Indian food, Mexican food. Apples in your pork chops.
A burgundy is usually killed instantly by those kinds of flavors. It’s too fragile.
[Ours] is not fragile, but it still has so many nice aromas and flavors to enhance whatever you’re eating.
Lauren: It’s great with pizza. Pizza and a nice glass of Zinfandel
Source: WeAreDancing.com
Joe Winger: What’s something magical about Sonoma that you learned through this journey?
Lauren: True of both Zinfandel and Sonoma it always has this underdog energy to Napa. One of the hidden gems, we wake up really early and drive to the Redwood forest to watch the sun rise through the trees.
We eat a burrito because we have terrible burritos in New York.
There’s an amazing food community, 3 Michelin star restaurant, chefs, farm to table.
Cynthia: The distinct part of Sonoma is how important nature is to everyone there. It’s not just about wine. It’s incredible nature.
We both traveled a lot, lived in a lot of places. I’ve never seen such natural beauty in such a small area.
Lauren: That’s what the idea of our products is too. We have to bring people here in some way, differently than just having them taste the wine.
So as many dimensions as we can bring people into that realm to experience [00:29:00] that it’s like definitely the dream.
Joe Winger: Whether it’s social media, website, or other ways, what are the best ways for our audience to find and follow Dancing Wine?
Lauren: We have our website, which is wearedancing.com. We also are on Instagram, which is at DancingSonoma.
American Film Market 2024 in Vegas: AGC’s Stuart Ford & Anton’s Sébastien Raybaud to Take Stage
American Film Market 2024 in Vegas: AGC’s Stuart Ford & Anton’s Sébastien Raybaud to Take Stage
- Matt Brodlie, Upgrade Productions
- Katie Irwin, WME Independent
- Matt Mueller, Screen International
- Peter Van Steemburg, XYZ Films
- Miranda Bailey, Cold Iron Pictures
- Karin Chien, dGenerate Films, Art & Action Productions
- Phil Goldfine, Producer
- Michele Kanan, Producer, Writer and Director
- Michael Musante, Cherokee Film
- Mary Aloe, Aloe Entertainment / Partners in Kind
- Josh Harris, Peachtree Media
- Jonathon Glucksman, Wondermind
- Robert Rippberger, SIE Society
- Jarnell Stokes, Stoked Bros. Media
- Olga Rodriguez-Aguirre, SAG-AFTRA
November 7
- Jill Goldsmith, Deadline
- Jon Gosier, Film Hedge
- George Hamilton, Protagonist Pictures
- Paula Paizes, Pressman Films
- Miguel Palos, AGC Studio
- Gregory Chambet, WTFILMS
- Emily Gotto, Shudder
- Tom Malloy, Glass House Distribution
- Bob Portal, AMP
- Priscilla Ross Smith, The Coven
- Ryan Broussard, Wrapbook
- Jeffery Greenstein, A Higher Standard
- Andi Isaacs, University of Nevada-Las Vegas, Formerly Summit Entertainment
- Simon Williams, Palisades Park Pictures
- Kyle Bowser, NAACP Hollywood Bureau
- Monica Kelly, CSA, Treadwell / Kelly Casting
- Jennifer K.M. Treadwell, CSA, Treadwell / Kelly Casting
- Clay Epstein, Film Mode Entertainment
- Tiffany Boyle, Ramo Law PC
- Mimi Steinbauer, Radiant Films International
- Brian O’Shea, The Exchange
- Cassian Elwes, Elevated
- Lee Jessup, leejessup.com
- Lorelle Lynch, AGC Studios
- Chris McGurk, Cineverse
- Lauren McCarthy, Cineverse
- Thomas K Arnold, Media Play News
- Paul Bales, The Asylum
- Jeff Deverett, Producer
- Efuru Flowers, Flourishing Films
- Chris Gore, Film Threat
- Max Woertendyke, Noble Gas Media
IFTA is the global trade association for independent film and television production, finance, distribution, and sales companies. The organization represents the independent sector before governments and international bodies and provides significant entertainment industry services to independent companies around the world.
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Vegas Begs for Blackberry; Jackie Aina from FORVR Mood Partners with Crown Royal Blackberry Flavored Whisky
Crown Royal and FORVR Mood Co-Founder, Jackie Aina, Partner to Release Limited-Edition Candle Inspired by Popular New Flavor Crown Royal Blackberry Flavored Whisky
Jackie Aina, from FORVR Mood, Partners with Crown Royal Blackberry Flavored Whisky
With bottles flying off the shelves nationwide, Crown Royal Blackberry Flavored Whisky has proven to be one of the brand’s most popular flavor offerings.
FlavRReport.com on YouTube
This is an innovative whisky blend deserving of a partner just as creative to kick off the summer. Jackie Aina, a well-respected creator and entrepreneur, whose brand, FORVR Mood, garnered a wait list of over 45,000 customers prior to its launch in 2020, was a natural choice for the brand.
Aina’s love for the new flavor inspired her curation of the limited-edition Crown Royal Blackberry x FORVR Mood candle.
Appropriately titled, Berry On Top, this delicious scent is crafted with notes of blackberry, complemented with whisky accord and vanilla.
Limited quantities of the candle will be available online at Forvrmood.com *while supplies last
This exclusive new scent will be unveiled at the Crown Royal Blackberry Stand!
The Crown Royal Blackberry Stand is an adult twist on your traditional lemonade stand , where creativity meets cocktails and spotlights business owners, via the collaboration with Jackie Aina and FORVR Mood.
With the entrepreneurial spirit of a traditional lemonade stand at its core, the Crown Royal Blackberry Stand will provide a platform for rising founders via the brand’s partnership with 501(c)(3) organization, Black Girl Ventures Foundation.
Attendees that visit the stand are invited to sip signature cocktails and shop the exclusive Berry on Top candle as they learn more about Crown Royal charity partner Black Girl Ventures Foundation.
Black Girl Ventures Foundation is an IRS § 501(c)(3) organization dedicated to providing underrepresented founders with access to community, capital, and capacity building to meet business milestones that lead to economic advancement through entrepreneurship.
Crown Royal’s partnership with FORVR Mood and Jackie Aina is rooted in the support of Black Girl Ventures Foundation.
To further their efforts, Crown Royal will be donating $50,000 to Black Girl Ventures Foundation from the Crown Royal Generosity Fund*, where half of the donation will support the BGV Pitch Program.
More information on the organization’s mission, programming, and ways to support the Black Girl Ventures community will be found at The Crown Royal Blackberry Stand.
“Our new Blackberry Flavored Whisky is one of our most flavorful yet!”
Hadley Schafer
VP of Crown Royal
“…It was important that we found the perfect partner to not only celebrate this exciting new release but also one whose passion for creativity and entrepreneurship aligned with our vision for The Crown Royal Blackberry Stand,” said Hadley Schafer, VP of Crown Royal. “This collaboration with Jackie Aina and FORVR Mood not only highlights this flavor profile in such a fun and unexpected way but also makes a meaningful impact by supporting the next generation of 21+ business owners.”
For more information about The Crown Royal Blackberry Stand featuring Crown Blackberry x FORVR Mood By Jackie Aina in Los Angeles on June 14th and 15th, and more juicy Crown Royal news visit @crownroyal on Instagram to sign up for the Crown Royal newsletter.
“Finding new ways to flex my creativity to craft something that I know my supporters will love is exciting for me,”
Jackie Aina
“So, when I was approached by Crown Royal for this partnership it was a no-brainer for me, especially after seeing all the hype for their new Blackberry Flavored Whisky and learning they’re supporting a cause close to my heart with Black Girl Ventures. I’m excited to partner with a brand that shares my values!”
Crown Royal Blackberry Whisky has an ABV of 35% and is available nationwide for a limited time at a suggested retail price of $26.99 for a 750mL bottle.
*Crown Royal Generosity Fund is a donor-advised fund, administered by Fairfield County’s Community Foundation, a nonprofit entity organized under IRC §501c3.
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Vegas Loves Rum! Renowned premium rum brand Flor de Caña Rum honored with “Environmental Initiatives Award” at the 2024 SEAL Awards
Vegas Loves Rum! Renowned premium rum brand Flor de Caña Rum honored with “Environmental Initiatives Award” at the 2024 SEAL Awards
Flor de Caña, the renowned premium rum brand celebrated for its exceptional quality and unwavering commitment to sustainability, is proud to announce that it has been honored with the “Environmental Initiatives Award” from the prestigious SEAL Awards in the United States.
FlavRReport.com on YouTube
This recognition highlights Flor de Caña’s leadership in championing environmental stewardship and fostering a greener and more sustainable future.
The SEAL Awards is a global, multi-industry platform that showcases trailblazing companies that demonstrate measurable contributions to sustainability and spearhead innovative initiatives with positive environmental impacts.
Flor de Caña’s carbon neutral certification, the planting of one million trees since 2005, and its use of 100% renewable energy to distill its rum have been pivotal in earning this esteemed accolade.
Flor de Caña is a fifth-generation, family-owned brand and the world’s first carbon neutral and Fair Trade certified spirit.
It has garnered international acclaim for its award-winning portfolio of premium rums from Nicaragua, aged naturally in bourbon barrels without the addition of sugar or artificial ingredients.
Notably, Flor de Caña’s 12 year-old, 18 year-old, and 25 year-old rums stand out for their distinctive flavor profiles and exceptionally smooth finish, exemplifying the brand’s commitment to excellence.
About Flor de Caña
Flor de Caña is a premium rum brand and the world’s first Carbon Neutral and Fair Trade certified spirit.From an 1890 family-owned estate, it’s distilled with 100% renewable energy and naturally aged at the base of an active volcano without sugar or artificial ingredients.
The brand is recognized as a global leader in sustainability, receiving distinctions such as “World’s Most Sustainable Rum Brand” (USA), “Ethical Award” (UK) and “Sustainable Spirits Producer” (France). www.flordecana.com
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Las Vegas Promises a Fast and Fun Weekend of Festivities During the Inaugural Formula 1 Heineken Silver Las Vegas Grand Prix
Las Vegas Promises a Fast and Fun Weekend of Festivities During the Inaugural Formula 1 Heineken Silver Las Vegas Grand Prix
Las Vegas will celebrate the inaugural FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX taking place from Wednesday, Nov. 15 to Saturday, Nov. 18, with the race occurring at night on the legendary Las Vegas Strip.
Top-tier entertainment, opulent nightlife and exclusive dining experiences have surrounded the anticipated event. Here is a taste of what visitors can look forward to during the exciting weekend in the Sports and Entertainment Capital of the World.
OFFICIAL FORMULA 1 VIEWING EXPERIENCES
Grandstands, club and hospitality suites offer ticket holders complimentary food, beverage and entertainment from DJs and live acts throughout the race weekend.
- Sports Illustrated’s Club SI will host an immersive, on-track experience with views of the high-speed action on Las Vegas Boulevard. The experience includes celebrity hosts Shaquille O’Neal and David Beckham, DJ sets, panels, passed hors d’oeuvres, food stations, cocktails and more.
- Club Paris features Strip-side views of the race, food stations serving Alexxa’s high-end favorites and a menu of beer, wine and cocktails on Beer Park’s trackside terrace. The experience also features a bespoke lounge at Chéri Rooftop, complete with a DJ, live entertainment and passed bites and desserts.
- The East Harmon Zone by Virgin Hotels Las Vegas features The Red Bull Energy Station as well as the Skybox, boasting views of along the starting grid and into the pit lane, an elevated food menu with Prohibition-era cocktails and access to the star-studded Opening Ceremony on Nov. 15 featuring all 20 F1® Drivers as well as performances by Andra Day, Bishop Briggs, J Balvin, Journey, Keith Urban, Steve Aoki, Thirty Seconds to Mars, and will.i.am.
- Grandstands throughout the circuit offer varying viewpoints and assigned seats to ticketholders, who also enjoy complimentary water, soft drinks and food by Wolfgang Puck Catering. Grandstands are found in the East Harmon Zone by Virgin Hotels, West Harmon Zone by Chrome, T-Mobile Zone at Sphere and The Mirage Zone.
- Located in the Pit Building just above the team garages, the Paddock Club™ includes 360˚views of the start/finish line, all-inclusive food and beverage, concierge services, exclusive experiences and more. A private area within the Pit Building, Wynn Grid Club is a stunning private hospitality experience that includes exclusive access to locations within the Pit Building, decadent cuisine, cocktails from expert mixologists and more.
- The South Koval Zone by Caesars Rewards features views of the Koval Straightaway from Heineken House’s trackside nightlife experience complete with DJs, live entertainment, premium cocktails, interactive food stations and more.
- The T-Mobile Zone at Sphere offers race attendees views of the racing action and electrifying performances from some of today’s most recognizable acts from the T-Mobile stage including Mark Ronson, Kylie Minogue, Nile Rodgers & Chic, A Trak, Major Lazer, J Balvin and more..
FESTIVITIES THROUGHOUT THE WEEKEND
Several venues in the destination will celebrate with special events, unique offers and more.
- Bellagio Fountain Club at Bellagio Resort & Casino offers views from the hotel’s lake from Thursday, Nov. 16 to Saturday, Nov. 18. The experience is complete with live race coverage in Dolby Vision; live performances and driver appearances; open bar service; and culinary delights from several celebrated chefs including José Andrés, Christina Tosi, and Bryan and Michael Voltaggio. Also at the resort, Lío will take over Mayfair Supper Club from Sunday, Nov. 12 to Wednesday, Nov. 22. With the hotel’s fountains in the background, the cabaret dining experience from Ibiza offers live performances, exquisite costumes and a prix-fixe menu of Mediterranean fusion specialties.
- Stadium Swim at Circa Resort & Casino transforms the pool amphitheater space on Saturday, Nov. 18 with racing décor and a display of an RB14 Static Car for fan photo opportunities. The venue will broadcast the race on its 143-foot, high-definition screen with full audio.
- Boulevard Pool at The Cosmopolitan of Las Vegas presents AIOKA Race Weekend from Thursday, Nov. 16 to Saturday, Nov. 18. With views of the Strip, the rooftop event features live DJs, signature cocktails, culinary presentations and more.
- Drai’s Beachclub & Nightclub at The Cromwell Las Vegas hosts VISTA Las Vegas, an experience in association with the McLaren Racing Formula 1 team from Thursday, Nov. 16 to Saturday, Nov. 18. The rooftop club offers fantastic Strip views and a live broadcast on LED screens throughout the venue. Hosted by Mark Wahlberg, the event also features live entertainment, DJ sets and racing commentary from F1 driver David Coulthard.
- The Front Yard at Ellis Island Casino Hotel Brewery presents Turn 4 at Ellis Island from Thursday, Nov. 16 to Saturday, Nov. 18. The beer garden will have an outdoor platform and live race feed on over 20 televisions (including an 18-foot screen). The event is complete with food, soft drinks and Ellis Island’s brewed-on-site beer.
- Mon Ami Gabi at Paris Las Vegas offers packages from Thursday, Nov. 16 to Saturday, Nov. 18, with seating options at its glass pavilion or famed Strip-side patio. The French restaurant will have monitors displaying F1 coverage and offer a special menu with thematic elements paying homage to the European countries that host F1.
- Topgolf Las Vegas has more than 300 screens across its four levels, where guests can purchase a bay to hit the field while watching the action on television on Saturday, Nov. 18. The driving range-meets-entertainment complex also has a limited amount of tickets available for its Ferrari Champagne Bar on Level 4, which includes unlimited Ferrari Champagne from 9-10 p.m.
FOOD & BEVERAGE EXPERIENCES
Restaurants, bars and lounges are getting festive with special cocktail menus, wine lists and more.
- Culinary Kickoff Grand Prix at offers a night of culinary extravagance at Allegiant Stadium on Thursday, Nov. 16, as the chef lineup features renowned talents like Todd English, Aaron May and Rick Moonen. The dining event features 14 to 16 interactive food stations, paired beverages, live entertainment and legendary guests from the NFL like Emmitt Smith and Charles Woodson.
- Proper Bar at ARIA Resort & Casino will feature four cocktails themed to F1 drivers and teams from Thursday, Nov. 16 to Sunday, Nov. 19. Selections include the High Speed and Podium Paloma.
- Caesars Entertainment presents several exclusive dining events with its culinary superstars. Gordon Ramsay will curate menus and make appearances at dinners at both Ramsay’s Kitchen by Gordon Ramsay at Harrah’s Las Vegas on Thursday, Nov. 16 and Gordon Ramsay Hell’s Kitchen at Caesars Palace on Friday, Nov. 17. Nobu Matsuhisa will lead sushi-making demonstrations at both Nobu at Caesars Palace on Friday, Nov. 17 and Nobu at Paris Las Vegas on Saturday, Nov. 18. Two special brunches are planned, as well: GIADA at The Cromwell with Giada De Laurentiis on Sunday, Nov. 19 and Vanderpump à Paris at Paris Las Vegas with Lisa Vanderpump.
- The Laundry Room at Commonwealth will feature an automotive-inspired cocktail menu from Thursday, Nov. 16 to Sunday, Nov. 19. Visitors can enjoy libations including the Need for Speed and Checkered Past at the downtown speakeasy.
- MGM Resorts International presents several exclusive dining events throughout the weekend. Chef Jean-Georges Vongerichten partners with Yamazaki Japanese whisky for a pairing dinner at Jean Georges Steakhouse at ARIA Resort & Casino on Friday, Nov. 17 before doing the same with Hundred Acre wines at PRIME Steakhouse at Bellagio Resort & Casino from Thursday, Nov. 16 to Saturday, Nov. 18. Also at ARIA Resort & Casino, Marco Carbone will curate a menu at a dinner paired with LOUIS XIII Cognac and Rémy Martin cocktails at Carbone. Also, at Bellagio, Le Cirque will feature a cognac experience with fifth-generation producer Bénédicte Hardy from Friday, Nov. 17 to Saturday, Nov. 18 and a dinner curated by James Kent on Friday, Nov. 17. Masaharu Morimoto will also curate a menu for an omakase dinner at Morimoto at MGM Grand Hotel & Casino.
- Minus5° ICEBAR presents a Grand Prix-themed ice display and offers its GRAND PRIX ICE-P experience at The Venetian Resort Las Vegas from Thursday, Nov. 16 to Saturday, Nov. 18. The experience includes entry to the ice bar, cocktails, photos, souvenir items and entry to the sister location at The LINQ Promenade.
- The Still at The Mirage Hotel & Casino and Tailgate Social Sports Bar & Grill at Palace Station Hotel & Casino will feature three F1 driver-inspired cocktails from Thursday, Nov. 16 to Saturday, Nov. 18, including the Verstappen Martini, Hamilton Highball and Ricciardo Refresher.
- Piero’s Italian Cuisine will feature six sommelier selects of specialty wines honoring course landmarks from Thursday, Nov. 16 to Saturday, Nov. 18. Just off the Strip, the restaurant also will offer four cocktails themed to the participating countries, including Canada, France, Italy and the U.S.
- The STRAT Hotel, Casino & Tower will feature racing-themed cocktails from Thursday, Nov. 16 to Saturday, Nov. 18, including the Flat Out and Pole Position. Participating bars include 108 Drinks, PT’s Wings & Sports, REMIX Lounge and View Lounge. The resort’s Top of the World restaurant will offer a “Circuit Tour” prix fixe menu, featuring four courses pulling inspiration from countries on the 2023 F1 calendar.
- La Cave Wine & Food Hideaway at Wynn Las Vegas will feature a sommelier-select wine flight highlighting European regions along the 2023 race calendar.
- Wynn Las Vegas offers a LOUIS XIII Cognac Pop-Up Boutique now through Tuesday, Nov. 28. The shop features an extensive selection (including The Iconic Collection, THE DROP Collection and RARE CASK 42.1), the brand’s bespoke accessories, and private appointments with a LOUIS XIII Ambassador.
MOTORSPORTS ACTIVITIES
Attractions throughout the destination offer automobile enthusiasts unique experiences, including the opportunity to get behind the wheel of a real racecar.
- ARIA Resort & Casino hosts an Alfa Romeo Experience in its lobby, featuring the 2024 Alfa Romeo Tonale, the new Giulia and Stelvio, an Alfa Romeo F1 Team Stake Show Car, and a selection of racing gear available for purchase. On Wednesday, Nov. 15, the Alfa Romeo F1 Team Stake will unveil a unique vehicle livery to be used during the race, with special appearances by Valtteri Bottas and Zhou Guanyu.
- Bellagio Resort & Casino presents a Ferrari Pop-Up Boutique from Monday, Nov. 13 to Monday, Nov. 20. The space will embody the retail concept under the creative direction of Rocco Iannone.
- Dream Racing Las Vegas offers opportunities to experience driving on the world-famous Las Vegas Motor Speedway, where countless NASCAR drivers have proven their skills. Cars offered include models from Maserati, Ferrari, Corvette and more.
- Four Seasons Las Vegas will feature the work of British artist and sculptor Paul Oz, known for traveling the globe to produce Formula 1-focused art. The exhibit runs through race weekend, featuring paintings and sculptures from his Formula 1 collection. Visitors can also experience Oz live painting in the hotel’s lobby throughout the weekend.
- Las Vegas Off Road Experience offers a thrilling experience behind the wheel and off the track. Offerings include professional race trucks, dune buggies, Polaris RZRs and more.
- Las Vegas Mini Grand Prix offers visitors a family-friendly approach to the racetrack. The go-karting attraction also features rides, slides, games and an arcade.
- Palms Casino Resort will have four Ferraris on display in its lobby and valet from Sunday, Nov. 5 to Sunday, Nov. 19. Visitors can get up-close for a first-hand look at Ferrari models in pristine condition, including a red 333SP, a red LaFerrari FXX-K, a red Enzo FXX, and a black 599XX.
- SunBuggy Fun Rentals Las Vegas offers off-roading rentals (including ATVs and dune buggies) and experiences that take visitors to locations throughout the Mojave Desert.
- SPEEDVEGAS is a 100-acre motorsports complex where visitors can drive exotic supercars around a Formula 1-inspired racetrack with 12 sweeping turns, 15-degree bank turns, 60 feet of elevation change and a half-mile straightaway. Cars offered include models from Porsche, Lamborghini, McLaren and more.
- The F1 Las Vegas Hub presented by American Express is open now through Wednesday, Nov. 22 in the Waterfall Atrium at The Venetian Resort Las Vegas. The state-of-the-art retail store features exclusive F1® merchandise and Las Vegas Grand Prix collaborations with some of the hottest brands in fashion, including Malbon Golf and UNDEFEATED. Available items will include eight Las Vegas Grand Prix collaborations for 2023, Formula 1® team gear and much more.
- McLaren Experience Center at Wynn Las Vegas, Powered by O’Gara at Wynn Las Vegas offers an immersive brand experience for McLaren fans, enthusiasts and potential customers. The store features a rotating display of three McLaren supercars, opportunities for visitors to configure their own dream McLaren on the McLaren showroom vehicle configurator, and a racing simulator a professional driver coach.
ELECTRIFYING ENTERTAINMENT
Las Vegas always offers an impressive entertainment lineup including resident headliners, hilarious stand-up comedians and more.
- Pop rock star Rod Stewart is back for more dates of his residency at The Colosseum at Caesars Palace on Wednesday, Nov. 15 and from Friday, Nov. 17 to Saturday, Nov. 18.
- Rapper Jack Harlow takes the stage at The Chelsea at The Cosmopolitan of Las Vegas on Thursday, Nov. 16.
- DJ Chris Lorenzo plays a set at the Downtown Las Vegas Events Center on Friday, Nov. 17.
- Stand-up comic Bill Burr brings the laughs to Dolby Live at Park MGM on Friday, Nov. 17.
- Country artist Keith Urban continues his residency at Bakkt Theater at Planet Hollywood Resort & Casino on Wednesday, Nov. 15 and from Friday, Nov. 17 to Saturday, Nov. 18.
- Comedians David Spade and Nikki Glaser team up for a show at The Venetian Theatre at The Venetian Resort Las Vegas on Thursday, Nov. 16 and Friday, Nov. 17.
- Disco and funk artist Nile Rodgers and his band Chic play two nights at Voltaire Belle de Nuit at The Venetian Resort Las Vegas on Wednesday, Nov. 15 and Friday, Nov. 17.
WHERE TO KEEP THE PARTY GOING
Some of the world’s top DJs are bringing the noise around the clock to the destination’s luxurious dayclubs and state-of-the-art nightclubs.
- Omnia Nightclub at Caesars Palace presents sets by Steve Aoki (Thursday, Nov. 16), Martin Garrix (Friday, Nov. 17) and Alesso (Saturday, Nov. 18).
- Marquee Dayclub Dome at The Cosmopolitan of Las Vegas presents a set by Martin Garrix on Saturday, Nov. 18.
- Marquee Nightclub at The Cosmopolitan of Las Vegas presents sets by Cedric Gervais on Friday, Nov. 17 and Mustard on Saturday, Nov. 18.
- Inspire Nightclub & Lounge presents a set by Paul Oakenfold on Friday, Nov. 17.
- Hakkasan Nightclub at MGM Grand Hotel & Casino presents sets by Fat Joe on Thursday, Nov. 16, Fisher on Friday, Nov. 17 and Steve Aoki on Saturday, Nov. 18.
- Zouk Nightclub at Resorts World Las Vegas presents a performance by Travis Scott on Thursday, Nov. 16, and sets by Zedd and DJ Snake on Friday, Nov. 17 and Tiësto on Saturday, Nov. 18.
- TAO Nightclub at The Venetian Resort Las Vegas presents a set by Lil Jon on Saturday, Nov. 18.
- Voltaire Belle de Nuit at The Venetian Resort Las Vegas presents Amber Lounge, an exclusive afterparty experience following the race on Saturday, Nov. 18. The pop-up features a performance by Kylie Minogue and a DJ set from Jellybean Benitez.
- Encore Beach Club at Wynn Las Vegas presents sets by Dom Dolla and Purple Disco Machine on Friday, Nov. 17; ESPN’s Official Pre-Race Party with Marshmello and special guest Tyga on Saturday, Nov. 18; and a set by The Chainsmokers on Sunday, Nov. 19.
- XS Nightclub at Wynn Las Vegas presents sets by Marshmello on Wednesday, Nov. 15; Sports Illustrated Circuit Series with The Chainsmokers on Thursday, Nov. 16: Swedish House Mafia on Friday, Nov. 17; Calvin Harris, Diplo and Dom Dolla on Saturday, Nov. 18; and RÜFÜS DU SOL and Black Coffee on Sunday, Nov. 19.
GETTING AROUND THE DESTINATION
Offering seven stops along the Strip, the Las Vegas Monorail will operate continuously from 7 a.m. on Tuesday, Nov. 14 through 3 a.m. on Monday, Nov. 20, ensuring fans can conveniently access the race footprint. Attendees can plan ahead and find the closest station to each race zone via this easy to follow map.
Individual rides and multi-day passes can be purchased at a discounted rate here.
For more information about Las Vegas, please visit www.VisitLasVegas.com.
ABOUT THE LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide and with operating the 4.6 million square-foot Las Vegas Convention Center (LVCC). With more than 150,000 hotel rooms and more than 15 million square feet of meeting and exhibit space in Las Vegas alone, the LVCVA’s mission centers on attracting leisure and business visitors to the area. The LVCVA also owns the Vegas Loop at Las Vegas Convention Center, designed and operated by The Boring Company, and also owns the Las Vegas Monorail, an elevated 3.9-mile system with seven stops throughout the resort corridor. For more information, go to www.lvcva.com, www.visitlasvegas.com or www.vegasmeansbusiness.com.
Wow! Birthday cake? What’s the sugar intake on that? LOL