Vegas Begs for Better Coffee, They Traveled the world to find it, Dr Christina Rahm from Rahm Roast Coffee

Today we’re talking coffee! The rich and delightful taste of Rahm Roast, crafted from carefully selected coffee beans straight from Guatemala.

Dr. Christina Rahm is a scientist, supermom, devoted partner, and the ultimate coffee aficionado!

With a passion for detoxing and a mission to uplift lives, she’s not just about the lab coat life; she’s out there exploring the globe in pursuit of both science and the perfect cup of joe.

Today’s conversation has been edited for length and clarity. For the full, un-edited conversation, visit FlavRReport’s YouTube channel here.

Joe Winger:

So what I love the most is your introduction, Dr. Christina Rahm, “Mother. wife, scientist and coffee lover.”

Dr. Christina Rahm:

Thank you. Yeah I always start with mother. Now my kids are older. I’m like, am I supposed to say mother to adult children? They were such an integral part of my life. And hey, that was the reason I started drinking coffee. Just to be honest, I had to stay awake to take care of them.

Joe Winger:

Do you remember what first inspired you to get interested in coffee?

Dr. Christina Rahm:

Motherhood, basically..

I grew up in a home where everybody loved coffee but me. I remember when I had my 1st child, and I was thinking, how do all these mothers stay awake?

I worked back then too. It was a lot, working and taking care [of my first baby].

I was delusional because I thought I’m going to have my son, and I thought, I’ll go back to work on Monday. Cause you don’t know. I remember that Monday getting up and calling my mom and saying, “This is not doable. What am I going to do?”

I had a job where they let me take him to work, but still it was a lot. And my mom was like, you’re going to have to drink coffee.

So I started drinking coffee.

My parents loved it growing up. They would offer us coffee with cream and sugar when we were little.

I grew up on a farm and they would offer it and I’d be like, no, I don’t like it. I was the only one in my family that didn’t like it, but I learned to love it after I had a child.

Then I three more [kids]. But I love the taste of it.

Also, as a scientist, I had a pituitary tumor and different types of cancer.

When I started researching, you can’t ever claim that a natural substance cures anything, but I did notice there were certain types of coffee and coffee beans that caused cancer cell death, apoptosis.

So it was one of the things that I added to my regimen.

What happened was, the cancer metastasized and I was trying to eat everything from spirulina to coffee to resveratrol.

I did give up alcohol for a while.

Then someone said one glass of alcohol is good because of the resveratrol.

So I added wine back in [to my diet].

But like I learned to love [coffee]. The more I researched it, the more I understood that it had mold and mitotoxins and it had all kinds of things.

Even though the pure bean could help from a physical perspective and from a healthcare perspective because of the pesticides and GMOs in the land, air and water that we have.

I hate bringing up the topic because people [think] the environment’s not that bad.

The problem is, regardless of your political stance, our environment is not healthy like it used to, because we’ve had so much pollution/

Nuclear war and when a nuclear war happens, it does not leave the stratosphere.

It disseminates across our world.

So a our things – plants and herbs and roots and seeds – you have to be very careful where you get it.

Most of my career I focused a lot on detoxification and really helping clean out the environment.

Things I’ve worked on… You can go to the store and buy coffee or buy vitamins and they can have heavy metals, lead, mercury, horrible things in it.

I don’t want to scare people.

Instead, I’ve worked on creating some things that hopefully will help people feel, look, and be better because we just all need to be as great as we can be.

There’s no easy, one pill solution, right?

Coffee was definitely something for me.

People drink [it] every day, and if they’re going to drink it, I’m hoping they drink something that’s, free of mitotoxins, that has a good pH level, that is fair trade.

I had a whole list of things that were so important to me.

When Rahm Roast launched I was very happy because we ended up getting a 91% cup score. We worked really hard for that. Only 1% of the coffee in the world has a score that high.

But I think what was more important than a score, what’s that going to do for you?

What really matters to me is that the coffee did not have toxins and the coffee did not have heavy metals and it hadn’t been exposed to GMOs or pesticides.

If my name was going to be on it it better be something that’s really helping people and making their life better. That was important to me.

Joe Winger:

Two words you said a second ago, let’s connect them: coffee and detoxification.

What does that process look like for Rahm Roast?

Dr. Christina Rahm:

I went all over, even to Ethiopia because [they] have great coffee.

I would meet with different coffee plantations and different owners trying to find a really good place. We ended up being able to find a place in Guatemala that was on top of a mountain, which had never been exposed to GMOs and pesticides.

The water’s clean, the air’s clean.

It was a very isolated place. We decided we wanted to partner with a business that was small. All they cared about was making something that was just really unique and special. [Unlike most other businesses] they were not worried about mass production.

They’re worried about making sure that it tastes good, which taste was important to us.

But the biggest issue was let’s make sure that everything is fair trade, the organic, the vegan, we wanted everything. I wanted to be sustainable.

For me, sustainable is not enough.

We need to remediate things because you can to be sustainable. It’s not completely accurate, right?

I have a lot of patents based on remediation of things and making sure that you’re not just detoxing, but you’re helping the plants and you’re helping everything grow.

Because we should have this much top soil [gestures to 6 inches] and now we have this much top soil [gestures to 2 inches] and there’s not enough nutrients in it that help the plants and the roots and the seeds. They’re just not the same.

We explored all of that and came up with a process to clean the beans and detox the beans of any kind of monotoxins, mold, fungus, bacteria, viruses, anything surrounding it.

I developed that in 2015. I started by basically writing a series of patents that had to do with getting rid of nuclear waste.

The regeneration of land, air and water and the human body and also the reversal of aging.

What I’ve learned as a scientist and as a human being is to admit failure every day, and then to admit that I’m going to try to be better every day.

And that’s what happened with the coffee.

It was a one step process that involved a four day process to make the cleaning and it’s made from basically a zeolite silica trace mineral vitamin mixture which goes in and cleans the beans.

I think that’s the reason our cup score is so high because the PH level basically getting rid of all those minor toxins, all the things, the beans that are harmful or could be harmful creates a ph level that is very conducive to our body.

I don’t know if you know this, but our Earth is composed of silica and water, right?

As humans, we are too.

So when you put something in your body, you want to make it compatible bioavailable to the body. And I would say that’s another proprietary thing that I do. And I work on things I’m working on.

Understanding the DNA of a coffee bean, and understanding our DNA and then understanding how they would work copacetically together.

Another thing that was really close to me that I actually have not talked about in any interview is the fact that. With coffee and coffee enemas and different things that people have, there’s like a 70 percent increase right now in colon cancer. It’s horrible. And I would credit that to the environment and to all the things we’re being exposed to.

And even vegans are getting colon cancer. Even younger people. You can look it up.

It was in the New York Post, everything else. So I wanted a coffee that a doctor decided functional med doctors or doctors in other countries wanted to help with this area that could use it as a colon cleanse as well.

Again, I have not talked about that anywhere, but for me, it was essential because as a person that’s had so many different types of cancer, I want to put things in my body that will help my body.

What’s interesting about what I do for a living now, I used to work in pharmaceutical and biotech and we could say.

We don’t cure bronchitis, but here’s zithromax to help with bronchitis and it does right from my perspective.

Giving people things that make their body, make them achieve the greatest thing they can, that, which is to be their best self, it’s so important.

And if those things that we give them can also improve the cellular health of their body by making the healthy cells healthier and making the cancerous or the sick cells not even wanna be there, then that is a goal.

There’s been all kinds of studies, there’s all kinds of information which shows that could be possible.

But again, the problem is in theory, yes, that can help people in different areas of health.

But in reality, I don’t feel like it has because I think the coffee beans and coffee has been exposed to so many things in our environment that then sometimes we’re putting more toxins into our body.

So that was really a major focus for me when I worked on the coffee.

We drink coffee every day and we deserve to have really good coffee.

I’m not saying,me making spaghetti and saying my spaghetti is the “best spaghetti in the world.”

I will tell you that I’ve traveled to 89 countries and I’ve studied this for years and this has been a topic of mine since I was in my twenties, that has been important to me.

Then my oldest son, my Mom used to give him the coffee with the sugar and the cream and he would just keep drinking it.

And I would get in an argument with my Mom about why are you giving my Son coffee now?

He’s bouncing off the walls. He just loves it.

So he put fire under my feet on it. I was like, I’m too busy working on all these other projects.

He was like, “Mom, you have to make good coffee.”

Because some people drink four or five glasses a day. So it needs to be healthy for you.

It’s just like water. If you’re going to drink water, you want to drink healthy water; and water is part of the process when I make the coffee too. It’s a specific type of water that helps clean the beans.

It’s interesting. I tried to do it in the United States. I could not find a master coffee maker that could do what I wanted.

I found one in Cyprus [Greece].

So I was in Cyprus introduced to an award winning coffee grinder coffee maker.

He’s won awards all over, [ he] understood my process, understood how to do it.

Then after you tasted it, after it went through the process, he was like, this is amazing. This is the best coffee ever. And again, it makes sense.

Like when we’re healthy, we look better, right?

When coffee beans are healthier, they taste better. They’re better.

It’s just simple and I love it.

I think it’s magical how science works and how all of our DNA is connected. We’re connected to a leaf on a tree. We’re also connected and able to bring coffee to the world that’s going to help people.

I think it is probably one of the things I’ve enjoyed the most in the last three to four years of my life.

Joe Winger:

That’s beautiful. Obviously you have a huge scientific background. Our audience is into the flavor. Food, spirits, wine, coffee based on flavor.

I’m sure you can understand how science can intimidate so many of us.

Is there a very simplified way of explaining what makes Rahm Roast good for the body, good for the planet?

Dr. Christina Rahm:

It’s like going to an organic farm up in the mountains where everything’s perfect and tasting a bite of a watermelon and it just tastes so great.

Or of strawberries.

When you go to these places on these islands that have never been exposed to GMOs and pesticides.

And you’re like, why does this taste better?

Sometimes in the United States, you’ll buy a rose for someone and it doesn’t even smell like a rose, but then you’ll go to a tropical island where they don’t use GMOs or pesticides and it smells so beautiful.

This is the most beautiful rose. It smells so amazing.

The coffee was made and sourced from a single source in a place that was the perfect environment that we could find. We looked everywhere.

Then the process. That was made basically cleaning it until it was beautiful and perfect. It’s like you brush your teeth, you take a bath, you look better.

If you don’t shave or brush your teeth or take a bath for two years, then you may not look the same as you look today.

This coffee has been cleaned in a very holistic way, organic way using only natural.

It tastes amazing. It tastes almost like chocolate.

It’s very smooth.

Using zeolites [like they] used to line the ducts of the Aztec and Incas and Mayas and the pyramids. It’s documented throughout history and all I did was take a process and make sure it was cleaning so that it would look beautiful.

I think it’s simple.

I sourced it from the most amazing place that had not been exposed to pesticides and GMOs, that was fair trade, that everything was a sole source farmer.

We knew everything about the history. I want your audience to also know this.

It’s not just the beans and the plants.

It’s the parent plants and the genetics behind it.

When you see race horses. They breed, right? You pay a lot of money if you have a winner from the Kentucky Derby. Because it’s genetics.

There’s a genetic component and there’s always this debate about genetics and the environment.

Which one’s better?

And so to me, both are important.

So I looked at the genetics of the plants and the seeds

I made sure the environment was a really good environment to raise a healthy environment to raise these amazing coffee beans. And then we just cleaned them and made them even more beautiful so that everyone could taste how amazing they are.

Scientists made GMOs to try to make plants bigger, better, right? That failed.

So as a scientist I went back to school, I went to Harvard and studied nanobiotechnology for a very different reason than most people think.

I studied to see how we could reverse it.

Things naturally from things that we’ve put into our world that weren’t natural, that have hurt us.

Joe Winger:

Incredibly inspirational.

From a corporate point of view, can you talk a little bit about what inspired you to pursue the social responsibility of the company?

Dr. Christina Rahm:

In my career, I worked for the government. I’ve worked for a lot of the top pharmaceutical and biotech companies.

I would say I failed at that in many ways.

Our economy depends on spending a lot of money on health care.

It was a hard time for me, but I never gave up.

From my perspective. Since I had cancer, since I had Lyme’s disease, since I had a child that had cancer, I’ve devoted my life to trying to do the right thing. I have an opportunity to be alive for a reason.

It was a blessing, even though I didn’t feel like it was a blessing when I was diagnosed. I have a warrior strength of fighting anything.

We’ve just got to be better humans, right?

My goal is to make every person have the longest, best life possible.

That means mentally, emotionally, physically, and spiritually. And as a scientist, I feel like it’s on my shoulders and my responsibility to tell the truth and to do it in a positive way instead of being a whistleblower blowing things up.

I want to offer these things that can help people.

About 8-9 years ago, I started really stepping up and talking about social issues, working on female empowerment. I just always try to talk about how we can empower.

When you have gifts, if you have influence, if you have money, if you have power, your job is to protect those weaker than you or that need help.

And somehow we’ve lost that in our move for success.

We think we don’t we forget about that. But for me, that’s my motive to make social change is to it’s my responsibility to be a good human. I’m going to die someday. And I’m going to have to answer for everything I’ve done on this earth.

So I have to try every day to be better.

The coffee was something that was for a social change that I think we need to be aware of without scaring everyone.

And so that has led me to move past that. To run companies. I have 22 companies actually under DRC ventures and a lot of people don’t know that. So there’s 22 companies that I’m actually in charge of right now, trying to make some good social changes in the world.

Joe Winger:

For our audience who wants to learn more about your and Rahm Roast Coffee, what are the best ways?

Dr. Christina Rahm:

DrChristinaRahm.com is my website.

I’m on social media at Instagram, LinkedIn

The root brand sells Rahm Roast at RahmRoast website. We also donate from every bag of coffee to philanthropy as well.

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The On The Rocks Cocktail That Stole the Show on the Las Vegas Strip—And Dylan Efron’s Pouring It Backstage at American Music Awards

By Rebecca Feinstein — 3 days ago

The Cocktail That Stole the Show on the Las Vegas Strip—And Dylan Efron’s Pouring It Backstage

Forget the casino bars—On The Rocks™ Premium Cocktails brought mixology magic to the AMAs at Fontainebleau Las Vegas, and now it’s taking over the Strip.

Las Vegas knows how to party. From the glowing lights of the Bellagio to the edge-of-the-universe spectacle of the Sphere, the Strip is a living, breathing celebration of excess, style, and spectacle. But even in a city famous for flair, one bottled cocktail brand just managed to upstage the biggest night in music.

On The Rocks™ Premium Cocktails returned as the official cocktail of the 2025 American Music Awards, which aired live from the dazzling new Fontainebleau Las Vegas on May 26. And let’s just say—this was not your typical lobby bar experience.

Amid star-studded performances and red carpet drama, On The Rocks™ delivered a show-stopping performance of its own, serving up bold, bartender-crafted drinks that were as camera-ready as the celebs sipping them.

Sin City, Meet Your New Signature Serve

As nominees strutted down the red carpet and fans flooded the BleauLive Theater, On The Rocks™ took over the lobby, turning it into a full-blown cocktail lounge where guests could sip high-end classics like the Old Fashioned or Margarita—straight from the bottle, no shaker required.

The buzz wasn’t limited to the bar.

Backstage, Dylan Efron poured up a round of On The Rocks™ Margaritas before clinking glasses with an Old Fashioned. The scene, aired live during the AMAs broadcast, gave audiences a rare behind-the-scenes toast and introduced the brand’s new campaign, “Make it a Cocktail.”

His moment? Casual, stylish, very Vegas—and very much the vibe On The Rocks™ is serving.

Catch the content yourself at @otrcocktails. It’s enough to make you want to swap your casino comp drink for something a little more refined.

Changing the Cocktail Game—Vegas Style

“The American Music Awards are all about celebrating the moments that bring people together—and that’s exactly what On The Rocks™ is created to do,” said Carol Robert, managing director, U.S. ready-to-drink at Suntory Global Spirits.

That quote is more than a soundbite. It’s the heart of the brand’s latest campaign, “Make it a Cocktail,” which premiered during the AMA broadcast.

Instead of saving great cocktails for dinner dates or swanky lounges, the campaign dares you to elevate everyday situations—think: grabbing a Cosmopolitan from your hotel minibar, cracking open a Jalapeño Pineapple Margarita by the pool, or sneaking a Manhattan into your Sphere viewing party.

In a city where everything is larger than life, On The Rocks™ fits right in.

Vegas-Ready Cocktails Without the Wait

Founded in 2015 by a group of restaurateurs and bartenders who wanted to bring premium cocktails to places where mixologists aren’t usually found—airports, festivals, hotel rooms—On The Rocks™ is all about pairing convenience with serious craft.

You’ll find Vegas favorites like:

The Cosmopolitan (hello, Carrie Bradshaw)
The Margarita (classic or jalapeño pineapple twist)
The Espresso Martini (because sleep is optional)
The Blue Hawaiian (poolside perfection)
The Manhattan (for when you’re feeling extra Rat Pack)

There are even limited-edition gems like the Spiced Pear Whiskey Sour and the Lemon Drop Martini, plus sparkling canned options ideal for pool days or pre-gaming before a concert at the Sphere: Sparkling Lime Margarita, Mango & Mint Mojito, and Cucumber & Lemongrass Mule.

This isn’t just convenience—it’s cocktail culture on your terms.

Where to Find It on (and Off) the Strip

Whether you’re staying at the Bellagio, pregaming before a show at The Sphere, or lounging at Resorts World, On The Rocks™ is a vibe you can take anywhere. Available at major retailers and hotel outlets across Las Vegas, it’s never been easier to “make it a cocktail” without waiting for table service or paying nightclub prices.

Check out the full lineup and campaign videos at ontherockscocktails.com or follow them on Instagram at @otrcocktails for exclusive content, new drops, and cocktail inspo.

Bottom line:
In a city that never stops celebrating, On The Rocks™ Premium Cocktails is the drink that keeps up. Whether you’re walking the Strip, lounging in your suite, or hitting an afterparty in a penthouse, this ready-to-pour cocktail brand brings the mixology—without missing a bea

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Las Vegas’s Best-Kept Secret? $49 Hotel Rooms With Free Perks Just Minutes from the Strip

By Contributor — 4 days ago

Las Vegas’s Best-Kept Secret? The Strat with $49 Hotel Rooms With Free Perks Just Minutes from the Bellagio & Sphere

In a city where luxury can come with a jaw-dropping price tag and $25 cocktails are just part of the vibe, one iconic Las Vegas resort is doing something rare—turning back the clock.

Just north of the Bellagio fountains and within sight of the dazzling new Sphere, The STRAT Hotel, Casino & Tower is pulling a bold move with its just-announced “Summer of Value” promotion. For those nostalgic for the days when Vegas was a playground for savvy deal-hunters, this might be the hottest (and most unexpected) offer on the Strip.

Las Vegas The Strat

Yes, You Read That Right: $49 Rooms—All In

Starting June 1, The STRAT is offering midweek stays for just $49 per night—and that includes all taxes and resort fees. Weekend stays? Still a jaw-dropping $99. That alone is enough to stop scrolling. But they didn’t stop there.

“We’re bringing that spirit back this summer with unprecedented rates,” said Skylar Dice, senior vice president and general manager of The STRAT. “With all taxes and resort fees included, plus daily dining credits and admission to The STRAT Tower, this package delivers exceptional value for our guests.”

What You Actually Get: A Breakdown of the “Summer of Value” Deal

Book with the promo code SSOV25 and here’s what’s included:

$25 daily dining credit to use at any of The STRAT’s restaurants or bars—yes, including the famous Top of the World Steakhouse, which slowly rotates 360 degrees atop the tower, offering unmatched panoramic views of the Strip. Other options include PT’s Wings & Sports, the stylish CHĪ Asian Kitchen, and multiple grab-and-go eateries and bars across the property.
Free admission for two to the Observation Deck—the tallest of its kind in the U.S., perched at a dizzying 1,149 feet. It’s the kind of view people come to Vegas to Instagram.
Newly renovated rooms designed with a clean, modern aesthetic—think minimalist comfort meets retro-Vegas flair. These aren’t the tired hotel rooms of yesteryear; many have been refreshed to reflect a more upscale and inviting look.

More Than a Deal: Full-On Vegas Entertainment Without Leaving the Hotel

For thrill-seekers, The STRAT is also home to some of the city’s most extreme adrenaline-pumping rides, dangling right off the side of the tower. SkyJump, Insanity, Big Shot—they’re not for the faint of heart, but they are iconic.

credit Anthony Mair

There’s also Terry Fator live, L.A. Comedy Club, and Atomic Golf, a state-of-the-art golf entertainment venue that blends nightlife with high-tech tee-offs. And let’s not forget the casino itself, which remains a favorite for both locals and visitors looking for a less congested gaming experience.

Why This Deal Hits Differently Right Now

As Las Vegas continues to explode with new luxury properties, mega-resorts, and billion-dollar attractions like the Sphere, many travelers are looking for a return to what made Vegas famous in the first place: unbeatable value, unforgettable experiences, and that unmistakable thrill of feeling like you’ve discovered something just before everyone else does.

The STRAT’s “Summer of Value” package checks all those boxes. For couples looking for a spontaneous getaway, families trying to stretch their summer vacation dollars, or even locals wanting a staycation with sky-high perks, it’s the rare offer that sounds too good to be true—and somehow, isn’t.

Fine Print & Fast Facts

Available June 1 through August 28
Book with code SSOV25
Subject to blackout dates (as always, check the site or call 800-998-6937 for availability)
Free self-parking for all Nevada residents
STRAT “True Locals” program offers additional exclusive discounts

The STRAT might not be the newest resort on the Strip, but this summer, it just might be the smartest.

For more details or to book, visit www.TheSTRAT.com. But if you’re thinking about it, don’t wait—at $49 a night, the odds of these rooms disappearing fast are higher than a blackjack dealer hitting 21.

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David “Big Papi” Ortiz Hits the Vegas Strip with Ozama Rum—A Dominican Spirit Poised to Take Over Sin City

By Marty Neehin — 4 days ago

David “Big Papi” Ortiz Hits the Vegas Strip with Ozama Rum—A Dominican Spirit Poised to Take Over Sin City

In a city where big personalities, bold flavors, and luxury experiences are the currency of cool, David Ortiz’s latest project might be one of the most exciting new arrivals of the season. The Hall-of-Fame slugger—known to millions as “Big Papi”—has officially stepped into the world of premium spirits with the launch of Ozama Rum, a 100% Dominican-made brand that’s already generating serious buzz from the Bellagio to the Sphere.

Ozama Rum

More than just another celebrity-backed bottle, Ozama Rum is an unapologetically Dominican creation from top to cork. It’s bold, joyful, and beautifully made—just like its founder. And for a Las Vegas crowd that appreciates authenticity with a side of glamour, it’s hitting all the right notes.

“To me, Ozama isn’t just about rum, it’s about identity, pride, and progress,” said Ortiz. “I wanted to build something that celebrates the energy and soul of my people and shows the world what we’re made of. It’s always been important for me to do things the right way, which is why this labor of love has been one of the most rewarding projects of my career. I can’t wait for people to try it! They say that perfection doesn’t exist, but you can get close to it.”

Ozama Rum: A Spirit With a Story

Named after the Ozama River in the heart of Santo Domingo—where Ortiz spent his childhood swimming, fishing, and crabbing for jaiba—this rum is as personal as it is premium. Every step of production takes place in the Dominican Republic, from sugarcane harvesting to fermentation, distillation, and aging in oak barrels for at least a year. The result? A rum that proudly carries the Ron Dominicano denominación de origen and a flavor profile designed to stand out on the Strip.

Launching in three expressions, Ozama offers something for every level of rum lover:

Ozama Blanco: A platinum-hued stunner with citrus and white pepper aromas, perfect for mixing at poolside cabanas or sipping over ice on a rooftop bar near the Sphere.
Ozama Añejo: A rich, copper-aged rum that delivers smooth layers of chocolate, vanilla, and toffee—ideal for pairing with an indulgent dessert at Lago or Mayfair Supper Club.
Ozama Gran Añejo: The crown jewel. This silky, amber beauty features notes of dates, raisins, honey, and fine wood. It’s made for cigar lounges and exclusive tastings tucked away behind velvet ropes.

Prices range from $25–$40 per 700ml bottle, making Ozama an accessible luxury—whether you’re a Vegas local or visiting for the weekend.

Why Ozama Rum Belongs in Las Vegas

With Vegas emerging as one of the nation’s premier markets for experiential dining and high-end mixology, Ozama Rum arrives at a perfect moment. According to GVR, the global rum market was valued at $11.77 billion in 2022 and is projected to grow by 5.6% annually through 2030. Consumers are looking for authenticity, story, and flavor—and Ozama delivers on all three.

This isn’t just a product—it’s a platform. Ortiz and his team, including Drink2Success CEO Abbott Wolfe, have big plans. “From day one, David had a clear vision to create an ultra-premium rum that feels authentic, vibrant, and undeniably Dominican—it was important to him to spotlight the Dominican Republic and at the same time give back to the community that raised him,” said Wolfe.

That “give back” piece isn’t just PR. Two percent of Ozama’s profits will fund cleanup efforts along the Ozama River and support local Dominican communities. For Vegas consumers—who are increasingly values-driven—this social impact component is another compelling reason to raise a glass.

Available Now: Where to Find Ozama Rum in Las Vegas

Ozama is currently available online at drinkozama.com and is rolling out across the Northeast and Dominican Republic, with expansion to select cities including Las Vegas expected by late summer. Expect to see it on cocktail menus at top Strip lounges, boutique hotel bars, and exclusive VIP events as early as this fall.

Want to be ahead of the curve? Keep an eye out for curated tasting events in partnership with Latin American restaurants, luxury liquor stores, and Vegas nightlife hotspots. Follow @drinkozama on Instagram, TikTok, and Facebook to stay updated.

Final Sip: Vegas-Ready and Rooted in Culture

In a city built on spectacle and storytelling, Ozama Rum is more than a new spirit—it’s a cultural moment. Whether you’re unwinding in a Bellagio suite, mixing up cocktails for a private Sphere afterparty, or simply enjoying a quiet pour at home, this Dominican original brings joy, depth, and a taste of Big Papi’s pride.

And if you ask Ortiz, that’s the whole point.

“They say that perfection doesn’t exist,” he said. “But you can get close to it.”

In Vegas, we’d call that a win.

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Coffee Dr Christina Rahm Las vegas Rahm Roast Coffee vegas Vegas Begs for BetLas Vegas

Joe Winger

About the Author

Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to: Joe@FlavRReport.com

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When You have a Higher Calling and Need Media Attention, Reach to Publicity For Good, CEO Heather Holmes explains

By Joe Winger — 12 months ago

When You have a Higher Calling and Need Media Attention, Reach to Publicity For Good, CEO Heather Holmes explains

Publicity for Good is a millennial run communications firm that provides high-level disruptive, publicity and social media services for wide array of purpose driven clients in the food beverage and beauty industry.

In 2016 by Heather Holmes former miss Ohio international celebrated publicist and Forbes 30 under 30 nominee publicity for good has built a reputation as the countries number one PR agency for CPG brands that have social causes built into their DNA.

Publicity For Food CEO Heather Holmes

Today’s conversation with Heather Homes from PublicityForGood.com has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.

Joe Winger:

Heather Holmes from PublicityForGood.com. I’m a big fan because you’ve helped us facilitate a lot of previous conversations about food and drink and nutrition and all the things we like talking about.

What’s the most important thing that you want to share with the audience today?

Heather Holmes:

I really want to take away the unknown or worry about getting in the media. I want to make it more accessible to amazing brands and people.

So I definitely want to share tactical advice that if someone is reading this, they have a good story in business, they have the confidence that their story is good enough and they could absolutely make an impact and grow their business by getting in the media.

Joe Winger:

Starting with the basics, let’s pretend I have a company, I think I want public attention. I want to reach out to someone like you.

So what should I be thinking about? What do I present to you as a step one?

Heather Holmes:

Step one is really the intentionality of why you want to get in the media. What’s your goal? Are you wanting to reach more people? Are you wanting to get your story out there?

Are you wanting more sales and more people to buy your product?

You really need to know. Where you’re going first, and if you don’t know where you’re going, or you don’t have a vision, then it’s really hard to help you.

But if you have clarity there, then we can really pull back and help you identify your story, how you’re different, your why, and why your product and or company, would be really great to be in the media.

The PublicityForGood Team

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Joe Winger:

Now, looking at the grand scheme of the campaign, what kind of a campaign should we be looking for: expectations, results?

Heather Holmes:

After we know our outcome that we’re wanting to get more sales, more backlinks, or name in the media, then what I like to do first is work with every entrepreneur, and even if you have a product, to really reflect in “why your story matters”

Why does your product matter?

If you’ve never been in the media before, I take people for an exercise where I have them draw on a piece of paper, them as a baby, to where they are now.

I have them write the key pivotal moments that have happened in their life that have made them start that company, because those little components are absolutely a part of your story.

I’ve been in the media 700 plus times: Inside Edition, Fox News, The New York Coast, incredible media, but it hasn’t always been about being a publicist, right?

Yes. I’m the founder of Publicity For Good, but a lot of that has been my story or building a seven figure company from an airstream.

Now I have almost two under two with a third on the way.

So you need to have your key pivotal moments because those are things you can talk about in the media.

Then we need to look at what’s going on in the news and how we bridge the gap between your product. Relevancy.

Joe Winger:

People may not know you are a former Miss Ohio International. Can you tell us a lesson you learned from being a former Miss Ohio International that you’re using in today’s work?

Heather Holmes:

It’s really all about your platform and reaching new audiences.

When I was building my company I decided I wanted to get into pageants. I wanted to meet a community of like minded people that wanted to make a difference in the world.

It was a way for me to have a platform because at the time I was talking about why you absolutely can build a profitable business. But also make a difference in your community and make a difference amongst your team. And really just build an incredible legacy.

So that was why I did the pageants.

I did a bunch of publicity and again, it made me relevant and timely because that was what got me in the media because I was Miss Ohio and I was only Miss Ohio International for a period of time.

So it gave me that relevancy. So you have to be relevant.

You have to bridge the gap between what’s happening in the news, or we often use Awareness Days, National Nutrition Month, National Social Media Day, and you have to position your product or yourself as the solution.

[For example], we were talking about an incredible juice brand, but most pitches I see are very promotional, right? It needs to be how you or your product simplifies people’s lives. How are you adding value? Or you don’t have a product you need to inspire people.

Joe Winger:

You’re growing a 7- figure business. What’s it like growing a huge business while you’re taking care of your kids and for a while you were living out of your Airstream

Heather Holmes:

We lived out of a 23 foot airstream for 3 1/2 years. I went from dating to engaged, to married to [my first child] Rose, who’s almost two, who lived in our airstream with us.

The year the pandemic [hit] was our first million dollar year.

I think a lot of the reason why it was that year is because when March hit, everyone was so scared that we lost about 40% of our business, number one.

Number two, we had to hustle and grit to make it. There was no choice of failing. All the distractions were gone.

When you’re in an Airstream, all you have is your laptop, but we had no external distractions, and then everything else was closed.

So the only focus we could do was our business and we had to scale out of necessity because we didn’t want to lose what we had put so much time in.

Fast forward, we now have 22 acres where we live and we have two under two, we have one on the way, we’re a full time team of 40, and it’s not easy.

I say transparently, it’s a hot mess. There are so many miracles that happen every day, but life is one, right? I can’t turn off my founder hat and publicist hat and then “Oh, I’m a mom”. It’s all one.

So yes, I might have Rose [my daughter] on a call with me from time to time, but I’ve learned that the more you step in and embrace your life, who you are and the realness, sometimes people opt out and that’s okay.

And this is my legacy.

I like these missions that we’re doing good work to us is way more than a business. We want to grow your brand and mission and we take it so seriously.

So it’s not perfect. It’s not perfectly scheduled. I’m a full time mom, all the time on the weekends when the kids are sleeping, we’re working.

We know where we want to go, and these clients and ambitions that we’re aligned with and supporting are helping people with their health.

Joe Winger:

What an incredible story to share.

Heather Holmes: I have so much to share. Like I was adopted when I was a week old to having two under two and another one on the way and building a business and building a homestead.

It’s so crazy. Austin, who’s my husband, the first week we were dating, we’re all about intentionality. I have the journal and we mapped everything out.

This year, we were going to get engaged then married. Austin and I,l we will have been together almost five years.

We’ve had a kid every year. Rose will be two in June.

We want to build a business. We want to impact our clients, brands, and scale their business. We want our team to get better and flourish in their personal lives too.

This is our mission and I’ve seen so many miracles happen from getting in the media on a personal level.

I was talking to [a business owner client] and her business grew by 40% from getting in the media.

One of my favorite cookie brands, a mom had an incredible heart story. She went on our local news and she brought in $12,000 worth of sales, just the local people wanting to support her.

On the flip side, when people Google my name, it’s like my social currency, there’s all these articles. So I have so much peace in that. Our kids will see the good work we’re doing.

Joe Winger:

You’re talking to an audience of foodies. What is your favorite meal?

Heather Holmes:

We just had Indian food last night that my husband made and it was so good.

We used to live in San Diego and I think San Diego has the best food. It’s all fresh. We’ve traveled a lot. We’ve been to Bali, their food is pretty incredible too. Where we live [now] we’re right outside of Asheville and Charlotte. So they have some good restaurants, but like I’m not in the phase right now where I’m the foodie like I used to be.

[At our house] we have chickens and we have fresh eggs. So I’m obsessed with fresh eggs every morning. You’re living a good life when you can go get your eggs and have them at home with some goat cheese.

And honestly, I love Livermuth. Crazy. So I’d say some Livermuth fried in a cast iron with some eggs and goat cheese. It’s the simple things that I really do love.

Joe Winger:

Heather Holmes with Publicity for Good. As we wrap up, whether it’s a potential client, a potential vendor, someone wanting your help with publicity, what are the best ways to find, follow you, websites, social media, etc?

Heather Holmes:

You can go to PublicityForGood.com You can find me on social media as well.

https://www.linkedin.com/in/heatherdesantis

https://www.instagram.com/heatherdesantis

https://www.instagram.com/publicity.for.good

https://www.facebook.com/heatherdesantis

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Eating & Drinking Local Las Vegas Mixology Most Popular

Las Vegas Global Wine & Spirit Awards Announces Best of 2020

By Rebecca Feinstein — 4 years ago

On December 14, 2020, Las Vegas Global Wine & Spirit Awards proudly announces their 2020 winners for the year.

These winners were picked from over 750 entries from around the world. The competition proudly attracted incredibly diverse wines from many varietals and regions as well as spirits from Whiskey, Vodka, Scotch, Tequila and more from distilleries around the world — a truly global selection.

Their judges are chosen as the most respected, knowledgeable and diverse court of experts who passionately devote their professional lives to studying the excellence of adult beverages throughout the world.

Las Vegas Global Wine & Spirit Awards Founder and Executive Director Eddie Rivkin shares:

“This year’s winners truly show that we honor the best…

“…whether that bottle is from a boutique brand from a lesser-known region or a large, globally known brand. All that matters in our competitions is what’s in the bottle.”

Spirit Judge Franceso LaFranconi

This year’s competitions proudly boasted bottles from 6 different continents, all vying for top honors in the top wine & spirit marketplace in the world – Las Vegas.

Executive Director Eddie Rivkin continued:

“2020 has been an incredibly tough year

for so many. I’m proud our competition survived, persevered and was able to honor this year’s best.

I’m incredibly excited to honor and share our winners with the world!”

Full list of awards is located on their websites:

https://www.vegaswineawards.com/awards/

https://www.vegasspiritawards.com/awards/

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Concert Entertainment Most Popular

Vegas Loves Darius! 3-Time Grammy Winner Raises $715K for St. Jude at Annual Ryman Concert; Brings All-Time Total to $4.3M+

By Contributor — 12 months ago

Darius Rucker Raises $715K for St. Jude at Annual Ryman Concert; Brings All-Time Total to $4.3M+

Nearly two decades after first visiting St. Jude Children’s Research Hospital® where he was immediately inspired to pledge his support, CMA Humanitarian of the Year Darius Rucker continues to give back, surpassing the $4.3 million mark with this year’s 15th annual “Darius and Friends” benefit concert on Monday night, June 3, which was paired with a corresponding celebrity golf tournament yesterday, June 4.

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This year’s event alone raised an all-time high of $715,000 for the cause.

Sold out well in advance despite the three-time GRAMMY winner’s famous friends not being revealed until they took the stage, the unofficial kickoff to CMA Fest praised by the Tennessean for offering “multiple servings of the country music industry’s past, present, and future for an essential cause” featured dozens of hit songs and beloved covers by Rucker as well as his surprise guests Ingrid Andress, Dan + Shay, Jamey Johnson, Chase Matthew and Shane Profitt.

Rucker was also joined by his Hootie & the Blowfish bandmate Mark Bryan fresh off opening weekend of the group’s Summer Camp with Trucks Tour.

After a live auction and donation round which added thousands to the fundraising tally, Rucker kicked off the main event with a trio of hits – “Have A Good Time” off new album Carolyn’s Boy, his 10th and most recent No. 1 hit “Beers and Sunshine” and chart-topping “For The First Time” – before introducing the first friend of the evening as rising star Chase Matthew took the stage to perform Gold-certified “Love You Again,” Platinum-certified “County Line” and a cover of his upcoming tourmate Jason Aldean’s chart topper, “She’s Country,” earning a the newcomer a standing ovation at the Mother Church.

GRAMMY Award-winning duo Dan + Shay also thrilled the packed house

GRAMMY Award-winning duo Dan + Shay also thrilled the packed house with their hits “Speechless” and “Tequila,” plus the title track to their latest album, “Bigger Houses,” while Billboard Rookie of the Month Shane Profitt wowed the Ryman audience with top 15 hit “How It Oughta Be” and “Better Off Fishin’.”

As is customary at the annual event, Rucker also returned to the stage between each guest set, treating fans to hits ranging from his Platinum-certified country breakout “Don’t Think I Don’t Think About It” and Double Platinum-certified No. 1 “Alright” to current single “Never Been Over,” with the multi-genre star branching out from his own catalog for rousing versions of Bell Biv Devoe’s “Poison,” Tim McGraw’s “I Like It, I Love It” and TLC’s “Waterfalls.”

Hootie & the Blowfish bandmate Mark Bryan also joined him for fan-favorites “Only Wanna Be With You” and “Hold My Hand,” offering a taste of what to expect on the road this summer.

Ingrid Andress made a rare live appearance

Ingrid Andress made a rare live appearance during a hiatus from touring to offer a well-received take on John Denver’s “Take Me Home, Country Roads,” plus her chart-topping hit “More Hearts Than Mine” and a solo version of her Sam Hunt duet, “Wishful Drinking,” while Jamey Johnson offered yet another standout moment with an evocative performance of his emotional hit “In Color” as well as “Give It Away,” the No. 1 hit he penned for George Strait, with Rucker then joining him for a stirring duet of Johnny Cash’s “Folsom Prison Blues.”

Closing out the memorable evening, the host of the night owned the stage one final time as the show ended according to tradition, with Rucker joined by the sold-out Ryman crowd for a “Wagon Wheel” singalong, the feel-good energy throughout the auditorium symbolic of the night as a whole.

This year’s milestone fundraising event adds yet another successful page to the decade-plus history of “Darius and Friends.” Prior guests have included Lauren Alaina, Jason Aldean, Brooks & Dunn, Brothers Osborne, Kane Brown, Luke Bryan, Luke Combs, Sheryl Crow, Vince Gill, Jelly Roll, Charles Kelley of Lady A, Ashley McBryde, A.J. McLean of the Backstreet Boys, Megan Moroney, Brad Paisley, Kenny Rogers and Tommy Thayer of KISS, among many others.

The annual fundraising event, made possible with support from generous sponsors AMD, CDW and The Law Office of Jennifer McCoy, helps ensure families never receive a bill from St. Jude for treatment, travel, housing or food – so they can focus on helping their child live.

This year’s “Darius and Friends” event adds to an exciting season for the multi-time Diamond-certified superstar, who recently released a reimagined duet version of his Carolyn’s Boy album standout “Never Been Over” featuring Jennifer Nettles. On May 28 he released his first book, a memoir titled “Life’s Too Short” that explores the story of his life through the lens of the music that defined it, and tickets to the Hootie & the Blowfish Summer Camp with Trucks Tour are on sale now HERE.

For more information, visit DariusRucker.com and follow on social media @DariusRucker.

About Darius Rucker
Rucker first achieved multi-Platinum status in the music industry as lead singer and rhythm guitarist of the GRAMMY Award-winning band Hootie & the Blowfish, who have sold more than 25 million albums worldwide including their Double Diamond-certified (21x Platinum) debut Cracked Rear View, which remains among the top 10 best-selling studio albums of all time.

Since releasing his first Country album in 2008, Rucker has earned a whole new legion of fans with four No. 1 albums on the Billboard Country chart plus 10 No. 1 singles at Country radio and 11 Gold, Platinum or multi-Platinum certified hits. Rucker was inducted as a Grand Ole Opry member in 2012 and in 2014 he won his third career GRAMMY Award for Best Solo Country Performance with his Diamond-certified (11x Platinum) version of “Wagon Wheel,” one of the top five best-selling Country songs of all time.

His brand-new album Carolyn’s Boy is available everywhere now along with current single “Never Been Over,” recently re-released as a duet with Sugarland vocalist Jennifer Nettles. His first book, a memoir titled “Learn to Live” available everywhere now via Dey Street Books.

As a lifelong philanthropist, Rucker co-chaired the capital campaign that generated $150 million to help build the new MUSC Shawn Jenkins Children’s Hospital in his hometown of Charleston, S.C. and has raised over $4.3 million for St. Jude Children’s Research Hospital through his annual Darius & Friends benefit concert and golf tournament.

In addition, Rucker has advocated for over 200 charitable causes supporting public education and junior golf programs in South Carolina through the Hootie & the Blowfish Foundation and serves as a National Chair for the National Museum of African American Music in Nashville, Tenn. Rucker is also an avid sports fan, with his Darius Rucker Collection by Fanatics line of NFL, MLB and NCAA apparel available at Fanatics.com, and he is part of the Music City Baseball investment group working to bring an MLB team to Tennessee in addition to serving as a partner at the MGC Sports & Entertainment agency.

About St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.

Its purpose is clear: Finding cures. Saving children.

It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. When St. Jude opened in 1962, childhood cancer was largely considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80%, and it won’t stop until no child dies from cancer.

St. Jude shares the breakthroughs it makes to help doctors and researchers at local hospitals and cancer centers around the world improve the quality of treatment and care for even more children. Because of generous donors, families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on helping their child live.

Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love and kindness. Support the St. Jude mission by donating at stjude.org, liking St. Jude on Facebook, following St. Jude on Twitter, Instagram, LinkedIn and TikTok, and subscribing to its YouTube channel.

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