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Susan Schuler

Las Vegas toasts White Lotus
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Las Vegas toasts White Lotus with Patrick Schwarzenegger for Season 3 with Ketel One Family Made Vodka and Tanqueray Gin

By Susan Schuler — 1 week ago

Las Vegas toasts White Lotus’ with Patrick Schwarzenegger for Season 3 with Ketel One Family Made Vodka and Tanqueray Gin

Ketel One Family Made Vodka, one of the bestselling and top trending vodkas (Drinks International, 2025), and Tanqueray Gin, the seven-time winner of the bartenders’ choice of gin (Drinks International, 2023), have long been at the forefront of cocktail culture, consistently shaping and elevating the craft with their unwavering dedication to quality and innovation.

The Cocktail Culture of The White Lotus: Sipping in Style

HBO’s The White Lotus isn’t just known for its biting satire and stunning backdrops—it’s also quietly shaped the world of cocktail culture. Set against the luxurious resorts of Hawaii and Sicily, the show’s characters are often seen clutching artfully crafted drinks, turning simple sips into statements about wealth, indulgence, and escapism. In Season 1, tropical classics like the Mai Tai and Pineapple Daiquiri make frequent appearances, aligning with the show’s Hawaiian setting and nodding to the tiki cocktail revival. These vibrant, rum-based drinks not only complement the scenery but also subtly underscore themes of paradise lost.

Season 2 shifts to Sicily, and with it comes a more European drinking aesthetic. Think Aperol Spritzes, Negronis, and chilled white wines, evoking la dolce vita while masking the tension simmering beneath the surface. The show’s cocktail choices aren’t just background props—they reflect character dynamics and mood. For example, Tanya’s over-the-top drink orders often mirror her chaotic, lavish lifestyle.

Since its debut, The White Lotus has inspired bartenders and fans alike to recreate its signature drinks, blending TV-inspired nostalgia with real-world cocktail trends. Whether it’s a Mai Tai or a Spritz, every glass tells a story.

In an exciting collaboration with Max and HBO, the two iconic brands invite fans of The White Lotus to experience the timeless elegance and charm that define both the series and their curated cocktail creations.

In anticipation of the series returning on February 16, on Max and HBO, Ketel One Vodka and Tanqueray Gin introduce, ‘Sip into The White Lotus,’ a dynamic, multifaceted collaboration which includes series-inspired cocktails, Thailand destination giveaway, immersive events and engaging content.

“Our partnership with Max and HBO’s hit series The White Lotus is a perfect blend of luxury and sophistication.  The show’s exploration of timeless hospitality aligns perfectly with the craftsmanship behind Ketel One Vodka and Tanqueray Gin, both of which are synonymous with the highest standards of quality,” said Julie Yufe, Senior Vice President of Vodka, Gin and Rum at DIAGEO North America. “The show is a cultural phenomenon, creating its own universe of intrigue and vibrancy. As consumers increasingly value experiences, we’ve been intentional about crafting fan-centric moments where our brands can create memorable occasions with every sip.”

Inspired by the show’s luxurious destinations, the partnership with Max and HBO kicks off with an original short film starring actor and entrepreneur Patrick Schwarzenegger, who whisks viewers away to a dreamy Thai escape. As Patrick mixes The White Lotus Vesper Martini—crafted with Ketel One Vodka and Tanqueray Gin to embody the captivating elegance fans expect from the show—he invites viewers to immerse themselves in the world of The White Lotus, exploring its story, characters, and the lavish setting of the highly anticipated new season.

“Being part of the cast of The White Lotus has been an incredible journey, and I’m excited to partner with Ketel One Vodka and Tanqueray gin to bring fans closer to the unforgettable moments of season three,” said Schwarzenegger. “Just like these iconic spirits, The White Lotus is all about storytelling and savoring every experience. I can’t wait to watch the new season unfold while toasting The White Lotus Vesper Martini with friends and family.”

To toast to season three of HBO’s The White Lotus, Ketel One Vodka and Tanqueray Gin have crafted exclusive cocktails inspired by the season’s stunning Thailand setting: The White Lotus Vesper Martini and The White Lotus Punch.

The White Lotus Vesper Martini is an elegant twist on the traditional cocktail, featuring Ketel One Vodka and Tanqueray London Dry Gin as its smooth, classic base. It delivers a refined, refreshing tasting sip with a sophisticated balance of dry and fruity notes. A French white wine aperitif adds crispness, while lychee liqueur imparts a delicate floral sweetness. The White Lotus Punch strikes a perfect balance between tart and tropical, making it the ideal cocktail for any getaway. With a vibrant blend of Ketel One Vodka and Tanqueray London Dry Gin, it showcases tropical flavors of pineapple, mango, and lime. The gin lends a hint of herbal complexity, while the tropical fruits provide sweet, juicy depth.

The unique creations tap into a feeling of luxury familiar to a White Lotus guest while reimagining how fans can enjoy cocktails with a modern twist. Featured in The White Lotus limited-edition cocktail kits, these perfect accessories for viewing parties include everything needed to craft season three-inspired drinks at home. Fans 21+ can purchase the kits at https://www.cocktailcourier.com/pages/the-white-lotus-cocktails.

The White Lotus Punch

¾ oz. Ketel One Vodka

½ oz. Tanqueray London Dry Gin

1 oz. lime juice

¾ oz. mango syrup

2 oz. pineapple juice

 

Combine all ingredients into a highball glass

filled with crushed ice and stir. Garnish with

a pineapple wedge and serve. 

The White Lotus Vesper Martini

¾ oz. Ketel One Vodka

½ oz. Tanqueray London Dry Gin

¼ oz. French white wine aperitif

1 bar spoon or teaspoon lychee liqueur

1 bar spoon or teaspoon butterfly pea tea

 

Combine all ingredients into a cocktail shaker filled

with ice. Shake and strain into a chilled martini glass

and garnish with a lychee. 

 

 

Superstar Chef "The Bear" Matty Matheson launches #TGISunday with Pacific Foods
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Superstar Chef “The Bear” Matty Matheson launches #TGISunday with Pacific Foods to Tackle the Sunday Scaries

By Susan Schuler — 5 months ago

Pacific Foods, a brand known for its organic and high-quality ingredients, has launched its #TGISunday content series to help people overcome the widespread phenomenon known as the “Sunday Scaries.”

Developed in partnership with chef and television star Matty Matheson, the series is designed to transform Sunday anxiety into a time for culinary joy and inspiration.

A recent survey by Pacific Foods* revealed the deep impact of the Sunday Scaries, with the average American experiencing this pre-Monday apprehension 36 times a year. Typically, the unsettling feelings begin around 3:54 p.m. on Sundays, leading to an average of six hours and six minutes** spent in dread each week—totaling a staggering 219 hours annually.

The Bear Star Matty Matheson launches #TGISunday with Pacific Foods to Tackle the Sunday Scaries

The Bear Star Matty Matheson launches #TGISunday with Pacific Foods to Tackle the Sunday Scaries

Recognizing that cooking serves as a soothing activity for many with 31% of people finding joy in preparing meals on Sundays, Pacific Foods is addressing these anxieties by offering easy, comforting recipes through the #TGISunday content series on its website.

Matty Matheson and a group of wellness and food aficionados will share curated recipes designed to combat the Sunday Scaries and embrace the calming, restorative power of cooking to unwind and reclaim their Sundays.

Chef Matty Matheson brings his trademark enthusiasm to the kitchen, making his stance on Sundays clear by turning them into a day of culinary excitement. “Look, I know Sundays can be a drag for a lot of folks, so let’s flip that script. Let’s rock the kitchen with some serious cooking that’s all about fun and flavor without it being a chore or another worry. Cooking isn’t just about eating; it’s about chilling out and making something awesome that feeds your soul,” explains Matheson.

Matty’s unique recipe—the Spicy Shrimp Pasta Bake—will be a highlight of the series, which will also feature content from various figures known for their culinary expertise. All recipes and tips will be available through social where viewers of the #TGISunday series are encouraged to share their own meal-hacking tips using Pacific Foods products. Fans can also enter to win a custom illustrated soup mug, designed by Pacific and Matheson, to add to their Sunday rituals.

“Matty Matheson’s vibrant personality and the joy he brings to food make him a natural fit to join us in our mission to take back Sundays,” said Erika Jubinville, head of Pacific Foods marketing. “He inspires all of us to bring more fun and creativity to our cooking routine, and sparks excitement for new ways to use Pacific products.”

For more insights into the #TGISunday series, please visit pacificfoods.com/TGISunday.

About Pacific Foods
Pacific Foods was founded in 1987 in Tualatin, Ore. and was acquired by Campbell Soup Company in 2017. For more than 150 years, Campbell (NASDAQ:CPB) has been connecting people through food they love. Generations of consumers have trusted us to provide delicious and affordable food and beverages. Headquartered in Camden, N.J. since 1869, the company generated fiscal 2023 net sales of $9.4 billion. Our portfolio includes iconic brands such as Campbell’s, Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Milano, Michael Angelo’s, noosa, Pace, Pacific Foods, Pepperidge Farm, Prego, Rao’s, Snyder’s of Hanover, Swanson and V8. Campbell has a heritage of giving back. The company is a member of the Standard & Poor’s 500 as well as the FTSE4Good and Bloomberg Gender-Equality Indices. For more information, visit www.campbellsoupcompany.com.

PirateFestLV 2024 Announced for March 23 – 24 at Craig Ranch Park to Benefit Paradise Ranch Foundation
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PirateFestLV 2024 March 23 – 24: Family Fun in Vegas at Craig Ranch Park to Benefit Paradise Ranch Foundation

By Susan Schuler — 12 months ago

PirateFestLV Announced for March 23 – 24 at Craig Ranch Park to Benefit Paradise Ranch Foundation

Pirates of the Caribbean Stars: Lee Arenberg, Kevin McNally, and Martin Klebba!

PirateFestLV 2024 anchors at March 23rd‐24th at scenic Craig Ranch Park. PirateFestLV is the largest Pirate and Fantasy Renaissance Festival in the West.

This family fun event includes premium Las Vegas live entertainment, exotic foods, unusual games of skill and intrigue, and three separate bars to serve well-known signature cocktails.

Proceeds from PirateFestLV benefit the Paradise Ranch Foundation a 501C(3).

PirateFestLV 2024 Tickets

Regular pricing for adults $20.00 each, children (ages 5 ‐ 11) Children 4 and under are free. Military, First Responders, and Teachers use the discount code “THANKYOU” for $5.00 off your total order (must show ID at the gate).

The amazing festival performances include Gladius the Show with beautiful, powerful Clydesdale horses and their aerobatic gladiators sworn to protect the Pirate Fest realms. The battle between light and darkness colliding at the Gladius Arena is an experience for the ages!

Amazing Day of Adventure at PirateFestLV 2024

At the Captain’s challenge the audience must choose a side as the pirate captains do battle with swords, musket fire, and swoon beautiful maidens. The audience will cheer the loudest for their favorite captain and see who will win the prestigious title of Pirate Lord.

As if that is not enough to get their blood going, customers can also watch the stomach-turning talents of Cydeshow Cy the Sword Swallower!

Kids and their families will enjoy following the free Treasure Map throughout the event to complete super fun tasks and activities such as, tie ship’s knots; walk the plank, swab the deck, hoist the sails, get a pirate name, even make an eye patch or a fairy wand! There are tons of photo opportunities for the whole family.

Complete the map, and at the final X receive a Letter of Marque, collect pirate booty and become an “Official Pirate of PirateFestLV.”

One of the biggest hits with the wee ones is the Kid’s Cove stage, see the Pirate Puppet Show, magic acts, and interactive storytelling. Las Vegas Family Puppet Theater Co.’s handmade puppets are works of art in their own right.

After the show, visit the magnificent Mermaid pod. You might even see the elusive and beautiful mermaids sunning on their mystical beach! Spend time with our Captains to learn about pirate history, ships, uniforms, and naval traditions.

At the food court, world-class Whiskey Tasting is returning this year where patrons can sample the finest Whiskeys and Rum while learning the finer points of high‐quality spirits.

New this year, customers can enjoy the upgraded Pirate experience with the VIP package including a private parking lot and exclusive seating area for the daytime Gladius shows.

Saturday night, guests will have access to the celebrity panel with the stars of Pirates of the Caribbean Lee Arenberg, Kevin McNally, and Martin Klebba! VIP ticket holders get priority seating to the celebrity panel.

Tickets available at: https://wl.seetickets.us/event/Pirate-Fest-2024/579955?afflky=piratefest
For more information, visit www.piratefestlv.com.

Paradise Ranch Foundation was founded in 2011 to provide mental health services to families in need.

They provide Horse Assisted Therapy (HAT) and Interactive Behavioral Therapy to all with a focus on children with autism and our veterans with Traumatic Brain injuries and PTSD. It is well known, and research has proven that interactions with animals reduce stress, lower heart rates, and positively affect mental health and emotional states.

When we include a horse in our therapeutic sessions, they become a participating member of the therapy process. The horse can “tune in” to emotional states and recognize when the way you feel should be reinforced or reduced and the horse reacts accordingly. HAT is beneficial for many health disorders from depression, anxiety,

OCD, suicidal thoughts or other behavioral problems. https://paradiseranchlv.com/paradise‐ranchfoundation.

SOURCE: VegasPublicity.com

Las Vegas's Ethel M Chocolates swoon-worthy Heart Collection for Valentines Day
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Las Vegas’s Ethel M Chocolates swoon-worthy Heart Collection for Valentines Day

By Susan Schuler — 1 year ago

Las Vegas’s Ethel M Chocolates swoon-worthy Heart Collection for Valentines Day

Ethel M Chocolates, proudly part of Mars, announced new Valentine’s Day offerings including gourmet limited-edition chocolates and seasonal favorites to delight chocolate lovers everywhere.

The new products include a swoon-worthy Valentine’s Day Heart Collection and delicious Limited-Edition Tablet Bars, which offer a diverse range of flavor profiles to satisfy any sweet tooth. In fact, 93 percent of people say they would like to celebrate Valentine’s Day with chocolates and candy, according to a recent report from NCA.1 Whether it is for a friend, a loved one, or yourself, Ethel M Chocolates make for a unique and coveted gift. The seasonal offerings, which will go on sale on January 8, include:

  • For your better half: The Valentine’s Day Heart Collection is an assortment that features an exquisite 14- or 28-piece satin heart box filled with classic and seasonal favorites of premium chocolates, including lemon and peanut butter-filled hearts.
  • For your BFFs: The New 5-piece Love Collection is a delicious heart truffles filled with exquisite centers make for the perfect gift. The collection includes a Lemon Dark Chocolate Heart, Blood Orange Satin Crème Heart, Peanut Butter Milk Chocolate Heart, Passion Fruit Caramel Heart and solid White Chocolate Heart.
  • For the ultimate chocolate lover: The Limited-Edition Tablet Bars are a decadent treat that is a small token of appreciation with mouthwatering flavor. The two flavors include:
    • Milk Chocolate Red Velvet Cake Batter Bar: The delectable treat features sweet and creamy red velvet cake-flavored ganache, wrapped in gourmet milk chocolate, and topped with red velvet cake crumbs.
    • Dark Chocolate Tiramisu Espresso Ganache Bar: The decadent bar features creamy espresso and mascarpone cream cheese-flavored white chocolate ganache, wrapped in gourmet dark chocolate, and topped with crushed Italian lady fingers cookies with roasted cocoa nibs.

“Every box of handcrafted Ethel M Chocolates is filled with hidden wonders in every bite,” said Lisa Vannerson

PR Director, Ethel M Chocolates

“This Valentine’s Day, there’s no sweeter way to show you care than our delicious, small-batch chocolates and we are confident your Valentines will feel the love and care in each bite.”

For local residents and tourists visiting the Las Vegas area, the Annual Ethel M Chocolates Annual Lights of Love is returning for the 10th year at the chocolatier’s Flagship Store and Cactus Garden in Henderson, Nevada.

Stroll their illuminated cactus garden, lit with over half a million red, purple and pink twinkling lights, as you sip a cup of world-famous hot cocoa while capturing priceless photos with family and friends.

The Cactus Garden Lights will be open Friday, February 2nd through Sunday, February 18th from 5 pm to 10 pm nightly.

Visit EthelM.com to find the perfect assortment for your loved ones this Valentine’s Day.

You can also find more information about the brand, the Flagship Store, Factory and Cactus Garden in Henderson, our newest store at Downtown Summerlin, the store at Town Square just south of the Vegas strip, the stores at the California Hotel & Casino and Harry Reid International Airport or the Glendale Galleria in southern California at EthelM.com or on Facebook, Instagram and Pinterest.

 

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Global Superstar Zayn Malik brings Lychee Martini to Mixoloshe, joins as Chief Creative Officer and Co-Owner

By Susan Schuler — 1 year ago

Zayn Malik joins Mixoloshe as Chief Creative Officer and Co-Owner

The global superstar launches a custom Lychee Martini flavor, with a unique can design inspired by his own tattoos.

The fast-rising, award winning non alcoholic beverage brand, made with clean ingredients and nothing artificial will make its retail debut at Walmart, launching across the US with the retailer by end of October

Mixoloshe, a female founded and award winning non-alcoholic beverage brand, announces its partnership with celebrated award-winning artist and entrepreneur Zayn Malik, who has joined the company as the Chief Creative Officer (CCO) and Co-Owner. 

The partnership will center around reshaping the narrative of the non-alcoholic beverage industry, as well as deep creative collaboration on marketing initiatives and upcoming flavor launches. 

Additionally, Mixoloshe will launch in 500 Walmart stores across the country, marking the brand’s anticipated retail debut. 

Zayn’s first flavor launch is a non-alcoholic Lychee Martini, a refreshing and exotic drink, that is sweet, floral, and slightly tropical. The can design is also captivating and unique, featuring replica illustrations of his own most beloved tattoos.

Mixoloshe was founded in 2022 to redefine the booming non-alcoholic drink category with a clean, alcohol-free take on cocktails and premium spirits that taste like the real thing. 

Their collection offers a non-alcoholic range of popular cocktails, such as a Mojito, Old Fashioned, Gin & Tonic, and Margarita, as well as non-alcoholic Tequila, Whisky, and Gin, all made with real ingredients, and low in sugar, calories. 

 

Mixoloshe’s soft seltzers and non-alcoholic spirits have been recognized globally as best in class, and in 2023 they were honored with the Bartenders Spirits Gold Award, Ascot Award Gold for Taste, and the SIP Awards in Gold, Silver, and Bronze, to name a few. Their collection includes 8 canned non-alcoholic cocktail varieties, including the newly launched Lychee Martini flavor, and three bottled non alcoholic premium spirits.

 

“The non-alcoholic beverage market is ready for disruption, which can create immense growth potential. We see consumers already shifting preferences towards healthier and alcohol-free alternatives, which provides an opportunity for a brand like MIXOLOSHE to redefine this industry. I could not be more excited about the chance to make some noise in the category of non-alcoholic beverages and build one of the most talked about drinks in the world.” – Zayn Malik

 

“Zayn is a creative visionary both in music and beyond. His passion for innovation and his ability to captivate audiences will undoubtedly help us redefine the narrative around the non alcoholic beverage category, with a fresh perspective on making healthy lifestyle choices and living well, irrespective of your beverage preferences,” said Kristina Roth, MIXOLOSHE Founder and CEO. “I’m looking forward to working alongside him and shaping a future for this category where the glass is always half full of possibilities.”

 

Soft seltzers are available in a 12 pack, and retail for $29.99. Non-alcoholic spirits are available in a 750 ml bottle and retail for $29.99.

 For more information, please visit: mixoloshe.com.

Mixoloshe is a female-founded line of non-alcoholic seltzers and spirits that are formulated to taste and smell boozy without the booze. Whether you’re booze-free forever or just for the night, these drinks are the perfect inclusive answer to an age old question—what are we drinking? High in flavor and low in calories, MIXOLOSHE packs a party into every can of soft seltzer and bottle of non-alcoholic spirits. With a mission and ingredients that are anything but fake, the brand offers booze-free cocktail alternatives that taste like the real thing. Party tonight with no regrets tomorrow.

 

 

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Las Vegas’ ‘Taco Dive Bar’ is First vegan bar with gaming opens

By Susan Schuler — 4 years ago

Las Vegas’ all-vegan bar is here! 

It’s not just the city’s only vegan bar, it’s also the city’s first all-vegan bar with gaming and live entertainment.

With the opening of Taco Dive Bar on April 3, the city now carries another mark to its vegan status.

Related:

Bobby Flay’s newest restaurant Amalfi opens in Las Vegas

Before Taco Dive Bar, Bar Boulevard opened for a short time, trying to the city’s only vegan bar back in 2018.

Churro Funnel Cakes – https://www.instagram.com/tacodivebarlv/

Owned by Gia and Todd Schultz, the same couple who already have The Modern Vegan, Taco Dive Bar is located at 4080 Paradise Rd.

They space has a gothic feel, thanks to its stunning chandeliers hanging from the ceiling and artwork by street artists from the ISI Group to decorate the walls. Artists including Bo Wiltse, Black Sheep One and Brett Rosepiler.

https://www.instagram.com/tacodivebarlv/

The owners kept the venue’s stage hoping to lure live entertainment to the facility. Which means Taco Dive Bar is not only the only vegan bar in town, but also the only vegan venue with live entertainment regularly.

Related:

Luke Bryan announces tour at Las Vegas Resorts World

The vegan bar will offer a menu of vibrant and Instagram-worthy Mexican-inspired street fare and over-the-top cocktails.

https://www.instagram.com/tacodivebarlv/

The bar is open daily from 4 p.m. to midnight and features special nights from Vegas Punx Night with local DJ Morpheus Black and live music.

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