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Super Bowl LVIII: Ochocinco and Tobe Nwigwe join Las Vegas to Encourage Excessive Celebration

Las Vegas Launches Encourages Excessive Celebration at Super Bowl LVIII

Las Vegas, the Official Host City of Super Bowl LVIII, has launched a petition on Change.org urging football fans to encourage excessive celebration during the city’s first foray into hosting the Super Bowl on Sunday, Feb. 11, 2024. The petition was accompanied by a music video featuring former NFL All-Pro wide receiver Chad “Ochocinco” Johnson and Grammy-nominated artist Tobe Nwigwe.

The petition is a nod to the fact that while professional sports often restrict excessive celebrations, they are always encouraged in Las Vegas. “Whether you are on the Strip, in the stadiums, or just here for a good time, Las Vegas will forever be the home of excessive celebration,” reads the petition in part.

“Las Vegas is built for celebration,” said Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority (LVCVA). “People come to Vegas because they know that the excitement surrounding the game is just as important as the game itself. Whether they travel to watch the game in person or at a viewing party, fans know they will be surrounded by energy that is simply unmatched anywhere else in the world. As we prepare to welcome the Super Bowl for the first time, we are determined to show the world that when it comes to celebration, Las Vegas is in a category of one.”

Las Vegas is also partnering with late-night host Jimmy Kimmel to spread the word. The former Las Vegas local is supporting the destination’s initiative, including a special appearance by Johnson on Jimmy Kimmel Live! last night on ABC.

The 90 second music video—which will also be released in :30, :15 and :06 spots—includes re-creations of some of Johnson’s most iconic on-field moments, including his impromptu marriage proposal, river dance, and his unforgettable Hall of Fame jacket moment. The music video was shot in iconic locations across Las Vegas including Allegiant Stadium, Caesars Palace, Fremont Street Experience among others. The accompanying soundtrack includes an original track by artist and actor Nwigwe, who also was once a college football star being considered for the NFL Draft.

The Johnson and Nwigwe-led commercial spot will premiere on broadcast Thursday, Nov. 23 at 1:30 p.m. PST during the Thanksgiving Day game between the Washington Commanders and Dallas Cowboys.

The full video will also be featured on the Visit Las Vegas YouTube channel and all other social media platforms. The video and larger campaign were ideated and produced by R&R Partners, the brand agency of record for the LVCVA.

For more information about Las Vegas, please visit www.VisitLasVegas.com.

 

ABOUT THE LVCVA 
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide and with operating the 4.6 million square-foot Las Vegas Convention Center (LVCC). With more than 150,000 hotel rooms and more than 15 million square feet of meeting and exhibit space in Las Vegas alone, the LVCVA’s mission centers on attracting leisure and business visitors to the area. The LVCVA also owns the Vegas Loop at Las Vegas Convention Center, designed and operated by The Boring Company, and also owns the Las Vegas Monorail, an elevated 3.9-mile system with seven stops throughout the resort corridor. For more information, go to www.lvcva.comwww.visitlasvegas.com or www.vegasmeansbusiness.com.

Las Vegas Promises a Fast and Fun Weekend of Festivities During the Inaugural Formula 1 Heineken Silver Las Vegas Grand Prix

Las Vegas Promises a Fast and Fun Weekend of Festivities During the Inaugural Formula 1 Heineken Silver Las Vegas Grand Prix

Las Vegas will celebrate the inaugural FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX taking place from Wednesday, Nov. 15 to Saturday, Nov. 18, with the race occurring at night on the legendary Las Vegas Strip.

Top-tier entertainment, opulent nightlife and exclusive dining experiences have surrounded the anticipated event. Here is a taste of what visitors can look forward to during the exciting weekend in the Sports and Entertainment Capital of the World.

OFFICIAL FORMULA 1 VIEWING EXPERIENCES

Grandstands, club and hospitality suites offer ticket holders complimentary food, beverage and entertainment from DJs and live acts throughout the race weekend.

  • Sports Illustrated’s Club SI will host an immersive, on-track experience with views of the high-speed action on Las Vegas Boulevard. The experience includes celebrity hosts Shaquille O’Neal and David Beckham, DJ sets, panels, passed hors d’oeuvres, food stations, cocktails and more.
  • Club Paris features Strip-side views of the race, food stations serving Alexxa’s high-end favorites and a menu of beer, wine and cocktails on Beer Park’s trackside terrace. The experience also features a bespoke lounge at Chéri Rooftop, complete with a DJ, live entertainment and passed bites and desserts.
  • The East Harmon Zone by Virgin Hotels Las Vegas features The Red Bull Energy Station as well as the Skybox, boasting views of along the starting grid and into the pit lane, an elevated food menu with Prohibition-era cocktails and access to the star-studded Opening Ceremony on Nov. 15 featuring all 20 F1® Drivers as well as performances by Andra DayBishop BriggsJ BalvinJourneyKeith UrbanSteve AokiThirty Seconds to Mars, and will.i.am.
  • Grandstands throughout the circuit offer varying viewpoints and assigned seats to ticketholders, who also enjoy complimentary water, soft drinks and food by Wolfgang Puck Catering. Grandstands are found in the East Harmon Zone by Virgin HotelsWest Harmon Zone by ChromeT-Mobile Zone at Sphere and The Mirage Zone.
  • Located in the Pit Building just above the team garages, the Paddock Club™ includes 360˚views of the start/finish line, all-inclusive food and beverage, concierge services, exclusive experiences and more. A private area within the Pit Building, Wynn Grid Club is a stunning private hospitality experience that includes exclusive access to locations within the Pit Building, decadent cuisine, cocktails from expert mixologists and more.
  • The South Koval Zone by Caesars Rewards features views of the Koval Straightaway from Heineken House’s trackside nightlife experience complete with DJs, live entertainment, premium cocktails, interactive food stations and more.
  • The T-Mobile Zone at Sphere offers race attendees views of the racing action and electrifying performances from some of today’s most recognizable acts from the T-Mobile stage including Mark RonsonKylie MinogueNile Rodgers & ChicA TrakMajor LazerJ Balvin and more..

FESTIVITIES THROUGHOUT THE WEEKEND

Several venues in the destination will celebrate with special events, unique offers and more.

  • Bellagio Fountain Club at Bellagio Resort & Casino offers views from the hotel’s lake from Thursday, Nov. 16 to Saturday, Nov. 18. The experience is complete with live race coverage in Dolby Vision; live performances and driver appearances; open bar service; and culinary delights from several celebrated chefs including José Andrés, Christina Tosi, and Bryan and Michael Voltaggio. Also at the resort, Lío will take over Mayfair Supper Club from Sunday, Nov. 12 to Wednesday, Nov. 22. With the hotel’s fountains in the background, the cabaret dining experience from Ibiza offers live performances, exquisite costumes and a prix-fixe menu of Mediterranean fusion specialties.
  • Stadium Swim at Circa Resort & Casino transforms the pool amphitheater space on Saturday, Nov. 18 with racing décor and a display of an RB14 Static Car for fan photo opportunities. The venue will broadcast the race on its 143-foot, high-definition screen with full audio.
  • Boulevard Pool at The Cosmopolitan of Las Vegas presents AIOKA Race Weekend from Thursday, Nov. 16 to Saturday, Nov. 18. With views of the Strip, the rooftop event features live DJs, signature cocktails, culinary presentations and more.
  • Drai’s Beachclub & Nightclub at The Cromwell Las Vegas hosts VISTA Las Vegas, an experience in association with the McLaren Racing Formula 1 team from Thursday, Nov. 16 to Saturday, Nov. 18. The rooftop club offers fantastic Strip views and a live broadcast on LED screens throughout the venue. Hosted by Mark Wahlberg, the event also features live entertainment, DJ sets and racing commentary from F1 driver David Coulthard.
  • The Front Yard at Ellis Island Casino Hotel Brewery presents Turn 4 at Ellis Island from Thursday, Nov. 16 to Saturday, Nov. 18. The beer garden will have an outdoor platform and live race feed on over 20 televisions (including an 18-foot screen). The event is complete with food, soft drinks and Ellis Island’s brewed-on-site beer.
  • Mon Ami Gabi at Paris Las Vegas offers packages from Thursday, Nov. 16 to Saturday, Nov. 18, with seating options at its glass pavilion or famed Strip-side patio. The French restaurant will have monitors displaying F1 coverage and offer a special menu with thematic elements paying homage to the European countries that host F1.
  • Topgolf Las Vegas has more than 300 screens across its four levels, where guests can purchase a bay to hit the field while watching the action on television on Saturday, Nov. 18. The driving range-meets-entertainment complex also has a limited amount of tickets available for its Ferrari Champagne Bar on Level 4, which includes unlimited Ferrari Champagne from 9-10 p.m.

FOOD & BEVERAGE EXPERIENCES

Restaurants, bars and lounges are getting festive with special cocktail menus, wine lists and more.

  • Culinary Kickoff Grand Prix at offers a night of culinary extravagance at Allegiant Stadium on Thursday, Nov. 16, as the chef lineup features renowned talents like Todd English, Aaron May and Rick Moonen. The dining event features 14 to 16 interactive food stations, paired beverages, live entertainment and legendary guests from the NFL like Emmitt Smith and Charles Woodson.
  • Proper Bar at ARIA Resort & Casino will feature four cocktails themed to F1 drivers and teams from Thursday, Nov. 16 to Sunday, Nov. 19. Selections include the High Speed and Podium Paloma.
  • The Laundry Room at Commonwealth will feature an automotive-inspired cocktail menu from Thursday, Nov. 16 to Sunday, Nov. 19. Visitors can enjoy libations including the Need for Speed and Checkered Past at the downtown speakeasy.
  • MGM Resorts International presents several exclusive dining events throughout the weekend. Chef Jean-Georges Vongerichten partners with Yamazaki Japanese whisky for a pairing dinner at Jean Georges Steakhouse at ARIA Resort & Casino on Friday, Nov. 17 before doing the same with Hundred Acre wines at PRIME Steakhouse at Bellagio Resort & Casino from Thursday, Nov. 16 to Saturday, Nov. 18. Also at ARIA Resort & Casino, Marco Carbone will curate a menu at a dinner paired with LOUIS XIII Cognac and Rémy Martin cocktails at Carbone. Also, at Bellagio, Le Cirque will feature a cognac experience with fifth-generation producer Bénédicte Hardy from Friday, Nov. 17 to Saturday, Nov. 18 and a dinner curated by James Kent on Friday, Nov. 17. Masaharu Morimoto will also curate a menu for an omakase dinner at Morimoto at MGM Grand Hotel & Casino.
  • Minus5° ICEBAR presents a Grand Prix-themed ice display and offers its GRAND PRIX ICE-P experience at The Venetian Resort Las Vegas from Thursday, Nov. 16 to Saturday, Nov. 18. The experience includes entry to the ice bar, cocktails, photos, souvenir items and entry to the sister location at The LINQ Promenade.
  • Piero’s Italian Cuisine will feature six sommelier selects of specialty wines honoring course landmarks from Thursday, Nov. 16 to Saturday, Nov. 18. Just off the Strip, the restaurant also will offer four cocktails themed to the participating countries, including Canada, France, Italy and the U.S.
  • Wynn Las Vegas offers a LOUIS XIII Cognac Pop-Up Boutique now through Tuesday, Nov. 28. The shop features an extensive selection (including The Iconic Collection, THE DROP Collection and RARE CASK 42.1), the brand’s bespoke accessories, and private appointments with a LOUIS XIII Ambassador.

MOTORSPORTS ACTIVITIES

Attractions throughout the destination offer automobile enthusiasts unique experiences, including the opportunity to get behind the wheel of a real racecar.

  • ARIA Resort & Casino hosts an Alfa Romeo Experience in its lobby, featuring the 2024 Alfa Romeo Tonale, the new Giulia and Stelvio, an Alfa Romeo F1 Team Stake Show Car, and a selection of racing gear available for purchase. On Wednesday, Nov. 15, the Alfa Romeo F1 Team Stake will unveil a unique vehicle livery to be used during the race, with special appearances by Valtteri Bottas and Zhou Guanyu.
  • Bellagio Resort & Casino presents a Ferrari Pop-Up Boutique from Monday, Nov. 13 to Monday, Nov. 20. The space will embody the retail concept under the creative direction of Rocco Iannone.
  • Dream Racing Las Vegas offers opportunities to experience driving on the world-famous Las Vegas Motor Speedway, where countless NASCAR drivers have proven their skills. Cars offered include models from Maserati, Ferrari, Corvette and more.
  • Four Seasons Las Vegas will feature the work of British artist and sculptor Paul Oz, known for traveling the globe to produce Formula 1-focused art. The exhibit runs through race weekend, featuring paintings and sculptures from his Formula 1 collection. Visitors can also experience Oz live painting in the hotel’s lobby throughout the weekend.
  • Las Vegas Off Road Experience offers a thrilling experience behind the wheel and off the track. Offerings include professional race trucks, dune buggies, Polaris RZRs and more.
  • Las Vegas Mini Grand Prix offers visitors a family-friendly approach to the racetrack. The go-karting attraction also features rides, slides, games and an arcade.
  • Palms Casino Resort will have four Ferraris on display in its lobby and valet from Sunday, Nov. 5 to Sunday, Nov. 19. Visitors can get up-close for a first-hand look at Ferrari models in pristine condition, including a red 333SP, a red LaFerrari FXX-K, a red Enzo FXX, and a black 599XX.
  • SunBuggy Fun Rentals Las Vegas offers off-roading rentals (including ATVs and dune buggies) and experiences that take visitors to locations throughout the Mojave Desert.
  • SPEEDVEGAS is a 100-acre motorsports complex where visitors can drive exotic supercars around a Formula 1-inspired racetrack with 12 sweeping turns, 15-degree bank turns, 60 feet of elevation change and a half-mile straightaway. Cars offered include models from Porsche, Lamborghini, McLaren and more.
  • The F1 Las Vegas Hub presented by American Express is open now through Wednesday, Nov. 22 in the Waterfall Atrium at The Venetian Resort Las Vegas. The state-of-the-art retail store features exclusive F1® merchandise and Las Vegas Grand Prix collaborations with some of the hottest brands in fashion, including Malbon Golf and UNDEFEATED. Available items will include eight Las Vegas Grand Prix collaborations for 2023, Formula 1® team gear and much more.
  • McLaren Experience Center at Wynn Las Vegas, Powered by O’Gara at Wynn Las Vegas offers an immersive brand experience for McLaren fans, enthusiasts and potential customers. The store features a rotating display of three McLaren supercars, opportunities for visitors to configure their own dream McLaren on the McLaren showroom vehicle configurator, and a racing simulator a professional driver coach.

ELECTRIFYING ENTERTAINMENT

Las Vegas always offers an impressive entertainment lineup including resident headliners, hilarious stand-up comedians and more.

  • Pop rock star Rod Stewart is back for more dates of his residency at The Colosseum at Caesars Palace on Wednesday, Nov. 15 and from Friday, Nov. 17 to Saturday, Nov. 18.
  • Stand-up comic Bill Burr brings the laughs to Dolby Live at Park MGM on Friday, Nov. 17.

WHERE TO KEEP THE PARTY GOING

Some of the world’s top DJs are bringing the noise around the clock to the destination’s luxurious dayclubs and state-of-the-art nightclubs.

  • Omnia Nightclub at Caesars Palace presents sets by Steve Aoki (Thursday, Nov. 16), Martin Garrix (Friday, Nov. 17) and Alesso (Saturday, Nov. 18).
  • Zouk Nightclub at Resorts World Las Vegas presents a performance by Travis Scott on Thursday, Nov. 16, and sets by Zedd and DJ Snake on Friday, Nov. 17 and Tiësto on Saturday, Nov. 18.
  • Encore Beach Club at Wynn Las Vegas presents sets by Dom Dolla and Purple Disco Machine on Friday, Nov. 17; ESPN’s Official Pre-Race Party with Marshmello and special guest Tyga on Saturday, Nov. 18; and a set by The Chainsmokers on Sunday, Nov. 19.
  • XS Nightclub at Wynn Las Vegas presents sets by Marshmello on Wednesday, Nov. 15; Sports Illustrated Circuit Series with The Chainsmokers on Thursday, Nov. 16: Swedish House Mafia on Friday, Nov. 17; Calvin HarrisDiplo and Dom Dolla on Saturday, Nov. 18; and RÜFÜS DU SOL and Black Coffee on Sunday, Nov. 19.

GETTING AROUND THE DESTINATION

Offering seven stops along the Strip, the Las Vegas Monorail will operate continuously from 7 a.m. on Tuesday, Nov. 14 through 3 a.m. on Monday, Nov. 20, ensuring fans can conveniently access the race footprint. Attendees can plan ahead and find the closest station to each race zone via this easy to follow map.

Individual rides and multi-day passes can be purchased at a discounted rate here.

For more information about Las Vegas, please visit www.VisitLasVegas.com.

 

ABOUT THE LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide and with operating the 4.6 million square-foot Las Vegas Convention Center (LVCC). With more than 150,000 hotel rooms and more than 15 million square feet of meeting and exhibit space in Las Vegas alone, the LVCVA’s mission centers on attracting leisure and business visitors to the area. The LVCVA also owns the Vegas Loop at Las Vegas Convention Center, designed and operated by The Boring Company, and also owns the Las Vegas Monorail, an elevated 3.9-mile system with seven stops throughout the resort corridor. For more information, go to www.lvcva.comwww.visitlasvegas.com or www.vegasmeansbusiness.com.

Holidays 2023: Fresh Victor creates Fast, Delicious Craft Cocktails with Fresh, Organic and Full Flavor Mixers

Holidays 2023: Fresh Victor Puts the the drinker in charge with Fresh, Organic and Full Flavor Mixers.

Fresh Victor is how you make fast, delicious craft cocktails and amazing mocktails — Every. Single. Time. 

Fresh Victor is a line of premium mixers for consistently delicious and efficient cocktails (and mocktails too.)

H. Ehrmann knows his cocktails

H. Ehrmann is a bartender and drinks industry consultant who runs Elixir, one of the most influential bars in San Francisco.  In the industry for 35 years, owned a bar for 20 years. 

Recently he hosted a virtual mixer walking us through several cocktails using Fresh Victor as the mixer: from non-alcoholic, to low alc, to full alcoholic.

Cold-pressed juice-based cocktail mixers. They have added sugar, either organic cane sugar or agave nectar used to balance out citrus levels to hit the intended brix level for most cocktails.

Holidays 2023: Fresh Victor creates Fast, Delicious Craft Cocktails

For example, with the Lemon Sour, the base is known as a pretty simple flavor profile.  You can add another layer of flavor complexity (like a liqueur).  But the Fresh Victor mixer was designed to have more depth, a bit more bitterness to handle any additional sweetness added. 

Fresh Victor +1 or +2

All of the Fresh Victor bottles are designed to make delicious cocktails, but simply and easier.  How?  The amount of cocktails that can be made by adding just 1 or 2 ingredients plus the Fresh Victor mixer.

+1 is agave and tequila.  Lemon Sour and whiskey. 

+2 might be carbonation, frothing, aromatics, like:  tonic, soda water, champagne, egg white, bitters.

Fresh Victor creates Fast, Delicious Craft Cocktails

 

“2-3 pours and a lot of flavor”

H. Ehrmann

With those 3 elements and Fresh Victor’s 9 flavors, you can end up with dozens of drinks.  From classics, to a spin-off of a classics (including mocktails).

Mixing ratios: 1: 1 and 2: 1.  

1 1 / 2  oz of spirit to 2 ounces of mixer

2 oz of spirit to 2 ounces of mixer

If the drinker likes the taste of the alcohol, they want that taste to “punch” through, then then 2:2 is better for them.  If they want the flavor sweeter, iding behind the mixer, 2:1 is the answer for them.

Fresh Victor is a mixer, not a juice.  So it’s meant to take on dilution as you build your cocktail. Right out of the bottle, it’s a bit more concentrated, more dense.  Meant to be stirred, shaken, reduced down without watering down the flavor.   It can dilute 15-20% without losing quality. 

Using Fresh Victor, you can create a 32 oz, 64 oz or a gallon punch bowl for a holiday party in less than 5 minutes.  And it’s not a simple, lame flavor.  It’s complex.

Orchard Bliss Royale

Non-alcoholic.  When you add Champagne or Sparkling, it’s called “Royale” and today’s drink is adding Sparkling Cider.  

4 oz sparkling cider

2 oz Fresh Victor (Three Citrus and Mint Leaf)

Garnish with dehydrated apple slices

The nose is refreshing. Vibrant apple.  Effervescent on the palate, from the Sparkling. A balance of lemon, lime, orange.  Plump, but not overwhelming.  Mint notes that bring a tertiary element.

Suggestions include playing with adding a shot of vodka, rum or tequila, any of which would work well.

Fresh Victor mixers give a fruit-forward base that makes it easy to play and experiment with.

Winter Spice Tonic

“When mixed well, Gin impacts the overall character of your drink, but doesn’t get in your face”.

1 oz Tanqueray london dry gin

1 Oz Fresh Victor (Cactus Pomegranate)

4 oz Fever Tree Tonic

Aromatic bitters

Garnish with vanilla bean, All-spice berries, Dehydrated Lemon

The nose is immediately the charming, floral aromatics you’d expect from the gin.  Then slowly the baking spices express themselves.  Deep character layers and complexity.  A gush of tonic, then lingering vanilla and lemon.  

Definitely a gin drink for someone who’s not a gin fan as it showcases the best of gin without being overwhelming.

H. Ehrmann with the Fresh Victor Winter Spice Tonic

H. Ehrmann with the Fresh Victor Winter Spice Tonic

Love a standard gin drink?  Try Gin and Tonic with Fresh Victor’s Cucumber and Lime!

H. Ehrmann feels one the the reasons Fresh Victor is so popular is because people want to be able to make easy drinks at home that still have amazing flavor.

“I’ve taught cocktail classes for over ten years.  As much as students love it and geek out over cocktail details at the bar.  When they get home to their kitchen, they still prefer to have something easy.  That’s a huge part of when Fresh Victor is.”

One of the keys to Fresh Victor is adaptability.  The drinks are scalable and easy to experiment with.  Having more guests than expected?  Want stronger drinks?  No alc of low-alc drinks?

“The 2 things that show us down when drinking cocktails, alcoholic strength and bitterness.  Those are things that help us drag a cocktail out 10-20 minutes. Like, intentional speed bumps to keep you from drinking too fast.  So removing the alcohol from a recipe, removes that speed bump.  Adding more bitters, adds it back.  It helps a non-alco drink feel more like a cocktail.”

How did Fresh Victor launch and grow during the struggles of the pandemic?  Luck, hardwork and finding an audience that wants flavor.  H. Ehrmann explains: 

“Just before Covid, we decided to focus Fresh Victor on bars and restaurants.  So Covid hits.  We decided to re-package into a 16 oz bottle.  Within 6 weeks we had these bottles available in 7 states direct to consumer. Within 2 months, we had 48 states direct to consumer.  I shifted to selling cocktail kits from home and Fresh Victor was the perfect partner for me.  Take a liter of tequila and a 64 oz bottle of Mexican lime and agave, you can make 32 margaritas.  I was selling those kits like crazy.  People were re-ordering every other day.”

Figtorious Celebrations

2 oz of Fresh Victor (grapefruit and sea salt)

2 oz VSOP brandy

1 / 2 oz fig syrup

Try thinking of Fresh Victor less as a mixer or a juice and more as an ingredient.  Think of it as an ingredient where you can use as much or as little as you want to make a more complex drink.

Explore from a culinary point of view.  What other flavors mix?

Fresh Victor is all about experimenting.  Trying different flavors.  Adding spirits, garnishes and mixers that might not be traditional.

“All the ways you can use Fresh Vector.  I went through the lexicon of cocktails.  What can I make with lemon sour?  What can I make with Mexican Agave? Then I’d look at more unique flavor profile and ask myself what can I make with that?”

H. Ehrmann with the Fresh Victor Figtorious Celebrations

H. Ehrmann with the Fresh Victor Figtorious Celebrations

 

Fresh Victor Holidays Flavors

H. Ehrmann suggests a twist this cold, holiday season.  Think like a Hot Toddy. Simply warm up your Whiskey Sour, Lemon Drop, even your sangria.  Anything that would normally go with ice, this time heat it up warm and toasty.

 

First-Ever Las Vegas “Speed Season” Roars onto the Strip with Nonstop Motorsports Action

First-Ever Las Vegas “Speed Season” Roars onto the Strip with Nonstop Motorsports Action

Las Vegas has long been a hub for motorsports, with semi-annual NASCAR races, popular car shows and racing attractions offered throughout the destination.

With many racing events scheduled to take place this November—including the inaugural FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX—the month has been designated Speed Season throughout the destination.

The celebration is just a portion of the racetrack action Las Vegas offers, as the calendar is jam-packed with adrenaline-pumping events that attract motorsports enthusiasts from all over the world.

Speed Season Events

  • SEMA Show features thousands of product innovations from new and iconic exhibitors at the Las Vegas Convention Center Monday, Oct. 30 to Friday, Nov. 3. While the event is strictly a trade show, enthusiasts can purchase “SEMA Friday Experience” badges, allowing access on Friday, Nov. 3.
  • Combining motorsports with music, SEMA Fest takes place at the Las Vegas Festival Grounds Friday, Nov. 3 and Saturday, Nov. 4. Rock bands Imagine Dragons and Incubus lead a long list of top-tier talent that will perform at the event, which also features ride-and-drive activations, a freestyle motocross show, a drifting display, off-road demonstrations and a consumer marketplace.
  • Low-suspension motor masterpieces will be on display at the Original Lowrider Experience Las Vegas Extravaganza at Mandalay Bay Resort & Casino on Saturday, Nov. 4. The event also features vendors and a concert with headliners B-Real of rap metal band Cypress Hill and R&B/funk band One Way featuring Al Hudson.
  • Mecum Auctions Las Vegas returns to the Las Vegas Convention Center Thursday, Nov. 9 to Saturday, Nov. 11. A collection of impressive automobiles—from vintage muscle cars to a custom pickup and a historic Ford from the 1930s—will be up for bidding and the event also features a Mecum Merchandise Shop, road art and a Dodge Thrill Ride.
  • The Concours at Wynn Las Vegas puts some of the finest automobiles in the world on display to be judged at this annual event, held at the Wynn Las Vegas Golf Club Friday, Nov. 10 to Sunday, Nov. 12. Events include the Concours d’Elegance, featuring pre- and post-war vehicles; Hypercars, featuring supercars with sleek design; Concept and Culture, featuring rare and limited-production cars; and Electric/Alternative Fuel Vehicles, featuring cutting-edge and eco-friendly automobiles.
  • The inaugural FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX takes place Thursday, Nov. 16 to Saturday, Nov. 18. Formula 1 cars will speed right through the Las Vegas Strip, weaving past iconic landmarks and dazzling casino resorts. The race weekend also features entertainment from J BalvinMark RonsonBlue Man Group and more.

Year-Round Motorsports Events

  • Drag racing enthusiasts can look forward to the NHRA Nevada Nationals, being held at Las Vegas Motor Speedway Thursday, Oct. 26 to Sunday, Oct. 29.
  • Over 2,000 motorcycles will be up for bidding at the Mecum Vintage & Antique Motorcycle Auction, taking place at South Point Hotel & Casino from Wednesday, Jan. 24 to Saturday, Jan. 27, 2024.
  • Spring NASCAR Weekend at Las Vegas Motor Speedway, held each March, features the Victoria’s Voice Foundation 200 on Friday, March 1, 2024; the NASCAR Xfinity Series on Saturday, March 2, 2024; and the main event Pennzoil 400 on Sunday, March 3, 2024.
  • Fall NASCAR Weekend at Las Vegas Motor Speedway, held each October, offers fans a chance to watch some of the sport’s playoff action. The most recent installment included the Star Nursery 150 ARCA Menards Series West, the Alsco Uniforms 302 NASCAR Xfinity Series and the main event South Point 400 NASCAR Cup Series.

Thrilling Motorsports Experiences

  • Visitors can get behind the wheel of exotic supercars at SPEEDVEGAS, a 100-acre motorsports complex with a Formula 1-inspired racetrack featuring 12 sweeping turns, 15-degree bank turns, 60 feet of elevation change and a half-mile straightaway. Cars offered include models from Porsche, Lamborghini, McLaren and more.
  • Dream Racing Las Vegas offers opportunities to experience driving on the world-famous Las Vegas Motor Speedway, where countless NASCAR drivers have proven their skills. Cars offered include models from Maserati, Ferrari, Corvette and more.
  • Las Vegas Off Road Experience offers a thrilling experience behind the wheel and off the track. Offerings include professional race trucks, dune buggies, Polaris RZRs and more.
  • Visitors looking for a family-friendly approach to the racetrack can enjoy some go-karting at Las Vegas Mini Grand Prix. The attraction also features rides, slides, games and an arcade.

More information about Speed Season, including a full list of events, can be found here.

 

ABOUT THE LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide and with operating the 4.6 million square-foot Las Vegas Convention Center (LVCC). With more than 150,000 hotel rooms and more than 15 million square feet of meeting and exhibit space in Las Vegas alone, the LVCVA’s mission centers on attracting leisure and business visitors to the area. The LVCVA also owns the Vegas Loop at Las Vegas Convention Center, designed and operated by The Boring Company, and also owns the Las Vegas Monorail, an elevated 3.9-mile system with seven stops throughout the resort corridor.

For more information, go to www.lvcva.comwww.visitlasvegas.com or www.vegasmeansbusiness.com.

Autumn Adventures and Entertainment Are Just a Quick Trip from Las Vegas

Autumn Adventures and Entertainment Are Just a Quick Trip from Las Vegas

As the weather starts to cool down, activities are heating up just outside Las Vegas. Visitors looking to escape for a day can find star-studded entertainment and a variety of exciting outdoor activities in Boulder City, Laughlin and Mesquite this fall.

Can’t-miss events and activities include:

Boulder City

  • American Rail Bikes
    Take a ride and experience the thrill and excitement on an 8 mile excursion on a custom built rail bike through the picturesque landscape of southern Nevada. The adventure departs from the Nevada State Railroad Museum and travels west through the desert to the Railroad Pass Casino before returning to Boulder City.
  • Get Out on The Green
    With three stunning courses, visitors can enjoy a little bit of everything in Boulder City. Featuring towering red mountain peaks and lush fairways, Cascata Golf Club is one of Nevada’s premier golf destinations. The meticulously manicured, 72-par course offers stunning vistas at every turn and a luxurious 37,000-square-foot clubhouse, ideal for relaxing when not on the green. Boulder Creek Golf Club is a public, 27-hole facility created for golfers of every skill level. Oasis-themed holes feature palm trees, beach bunkers, lakes and waterfalls. Golfers can also check out Boulder City Golf Course for wide-open fairways, two lakes and a clubhouse, as well as a driving range where visitors can practice their swing or take golf lessons.
  • Lake Mead National Recreation Area
    Famous for its connection to the Hoover Dam, Lake Mead is the largest reservoir in the United States. Lake Mead National Recreation Area (LMNRA) is made up of the 112-mile-long lake, and includes trails, scenic drives, and campsites for those looking for a quick outdoor escape. Adventure outfitter companies like Vegas Glass Kayaks, Blazin’ Paddles and Evolution Expeditions offer a variety of kayaking options for every skill level and desired experience. Visitors can partake in leisurely tours through Black Canyon or excursions from the Hoover Dam down the Colorado River. The recreation area is open year round, 24 hours a day.
  • Gold Strike Hot Springs
    The two-mile trek through Gold Strike Canyon leads to a collection of hot springs right next to the Colorado River. The trail is recommended for advanced hikers due to the steep 600-foot descent through the canyon, which incorporates eight ropes to help navigate down. Peppered through the canyon are pockets of hot pools, grottos and waterfalls.
  • River Mountains Loop Trail
    Great for hiking, climbing and cycling, this 34-mile-long trail connects Lake Mead NRA with the Las Vegas valley. The long loop winds through the quaint town of Boulder City before quickly escaping to the more primitive desert surrounding the River Mountains. Visitors can enjoy views of Lake Mead here, with several places to pause and admire the scenery. The trail then winds through Henderson before returning to Boulder City.
  • Art Mural Walking Tour
    Visitors can enjoy Boulder City’s eclectic art scene by simply taking a leisurely stroll around the small town. To navigate the town’s sculptures and vibrant murals, a downloadable map is available that highlights artists’ works. For a step-by-step tour and in-depth look at each sculpture and mural, visitors can download the Boulder City Chamber of Commerce app.
  • Desert Adventures
    Desert Adventures provides unforgettable day trips, including hiking, backpacking, mountain biking, ATV tours, horseback riding, ziplines, and adventures in nearby national parks, Zion, Bryce Canyon, and the Grand Canyon. Known for its expertise in paddling, the company has 175 boats in their fleet, as well as other camping and outdoor gear available to rent.

Laughlin

  • Rock Out on The River
    • Tim McGraw – Saturday, Oct. 21
      GRAMMY Award-winning entertainer, author and actor Tim McGraw will take the stage at Laughlin Event Center.
    • Sir Rod Stewart – Friday, Nov. 3
      With over 250 million records sold worldwide, Sir Rod Stewart will grace the stage with his timeless hits at Laughlin Event Center.
    • Frankie Avalon – Friday, Nov. 17- Sunday, Nov. 19
      Fans can sing along to Frankie Avalon’s No. 1 hits like “Why”, “Venus” and “Beauty School Dropout” at Don Laughlin’s Riverside Resort.
    • Matt Fraser – Saturday, Nov. 25
      Celebrity medium and psychic Matt Fraser will shock the audience with his jaw-dropping readings at Edgewater Casino Resort.
    • Larry The Cable Guy – Saturday, Dec. 2
      Larry the Cable Guy will “Git-R-Done” as he takes on Laughlin at the Edgewater Casino Resort.
  • Hike the Colorado River Heritage Greenway Trail
    Visitors can hike in the picturesque desert wilderness and enjoy 10.5 miles of light trails that run alongside the Colorado River. The paths feature unique desert wildlife and natural formations along the way, all while taking visitors to the base of Davis Dam, a wonder of American engineering.
  • Get Out on the Green
    With six courses in three states, golf enthusiasts have a plethora of options when planning an enjoyable golf outing in Laughlin. Each of the courses offer impeccably manicured greens, unique character, and options for golfers of all skill levels. With more than 300 days of sunshine a year, golfers can hit the green year-round at courses including El Rio Golf Club, Huukan Golf Club, Laughlin Ranch Golf Club, Los Lagos Golf Club, Mojave Resort Golf Club and Rivers Edge Golf Club.
  • Explore the Laughlin Labyrinths
    Discover the beauty and serenity of the Laughlin desert by exploring the nearby labyrinths, which consist of nine stone mazes within a quarter-mile radius, ranging from 25-55 feet. Visitors can check out the collection’s newest additions: a 36-foot, seven-circuit octagon and a 33-foot, seven-circuit square labyrinth. Marked by a monument marker with a purple etched disc, the labyrinths can be found on the east side of Thomas Edison Drive, between Bruce Woodbury and Casino Drives, a quarter mile from the intersection.
  • Cruise the Colorado River
    With a wide variety of river tours and rentals, visitors can enjoy the Colorado River feature in more ways than one. London Bridge Jet Boat Tours allows guests to experience the river and all its wonder in a sleek and quick jet boat. Those looking for a more relaxed tour of the river can either enjoy the only dinner cruise on the Colorado River by Laughlin River Tours, or board the U.S.S. Riverside for a guided excursion detailing the history of the Colorado River region.

Mesquite

  • Nevada Open Golf Tournament (Tuesday, Nov. 7-Thursday, Nov. 9)
    With over 40 years of championship history, the Nevada Open is one of the most respected and anticipated golf tournaments in the state. With a $150,000 prize purse, the championship round will take place at the CasaBlanca Golf Club on Thursday, Nov. 9.
  • CasaBlanca II-Man (Friday, Nov. 10-Sunday, Nov. 12)
    This year, the CasaBlanca II-Man golf tournament will be expanding to take up to 150 teams. Taking place across three stunning golf courses—CasaBlanca Golf Club, Conestoga Golf Club and Palms Golf Club—the tournament will offer Gross and Net Flights, as well as 6 flights with a full field of 150 teams.
  • The Desert Ranch Experience by Camel Safari
    Visitors can experience the desert in a new and unique way at this ranch situated on 176 acres along the Virgin River. With tours available via tram or ATV. participants will learn about and interact with several exotic animals such as camels, sloths, llamas and sand cats.

 

###

About Mesquite
Close to home and yet a world away! Mesquite is located 90 miles north of Las Vegas and offers visitors an excitingly laid-back experience. Choose from several fabulous championship golf courses; explore astonishing, nearby national and state parks; or lounge by a sparkling pool. If you’d rather play indoors, then unwind and be pampered at a luxurious day-spa, practice your skill at bowling, dance the night away, or try your luck at the tables and slot machines. For more information on the destination, visit www.visitmesquite.com.

About Laughlin
Located 90 miles south of Las Vegas, Laughlin is a unique resort destination with a relaxed and friendly atmosphere that welcomes nearly two million visitors annually. This oasis along the Colorado River boasts many options for water sports and boating activities, including eight resorts with stunning accommodations that offer fine dining, spa experiences, golfing, and a close proximity to the recreational paradise known as Heritage Trails. Laughlin has also become a leading special event destination in the Southwest. For more information: www.visitlaughlin.com.

About Boulder City
Boulder City is known as a green oasis in the desert. Located approximately 20 miles from the glitter and excitement of Las Vegas and just a few miles from the grandeur of Hoover Dam and Lake Mead, the destination offers a quiet, relaxed living environment. Boulder City takes pride in its quality recreational facilities such as Bootleg Canyon mountain bike trails, Boulder City Golf Course, and Boulder Creek Golf Club. For more information visit, www.visitbouldercity.com.

Best Convention Centers in the U.S. — Three Las Vegas Convention Venues Top The Wall Street Journal’s List

Three Las Vegas Convention Venues Top The Wall Street Journal’s List of Best Convention Centers in the U.S.

The Las Vegas Convention Center (LVCC) was number one among The Wall Street Journal’s list of the 30 best convention centers in the U.S., with rankings based on the quality of the facility and the vibrancy of the surrounding city.

The Venetian Convention and Expo Center and Mandalay Bay Convention Center ranked third and seventh respectively, solidifying Las Vegas’ position as the premier tradeshow destination.

Tourism leaders commemorated the accolade today during the Las Vegas Convention and Visitor’s Authority (LVCVA) Board of Directors meeting.

According to The Wall Street Journal, scores were primarily weighted on the size and quality of convention facilities, including total square footage, amount of exhibition space, the number of meeting rooms, and the proximity to a major airport. Walkability of the convention destination in addition to weather, dining, entertainment, and hotel offerings were also considered.

“We are honored that three of Las Vegas’ premier convention centers were recognized by The Wall Street Journal,”

Steve Hill, president and CEO of the LVCVA,

which owns and operates the LVCC.

“Thanks to our resorts offering unparalleled experiences, amenities, and customer service, Las Vegas has earned its reputation as the leading meetings and convention destination. As we continue to invest in the destination and improve the Convention Center experience with our $600 million renovation, we are grateful to our building customers who continue to choose Las Vegas.”

Las Vegas has been named the number one trade show destination in North America for 26 consecutive years by Trade Show News Network (TSNN), the world’s leading resource for the trade show and event industry. Its combined 15 million square feet of meeting and event space is more than any destination in North America. The destination welcomed 4.9 million convention attendees in 2022. The Wall Street Journal story highlighted the growing demand for dual-purpose trips that combine business and pleasure, with more business travelers tacking on leisure trips before or after meetings.

The 4.6 million square foot LVCC is a key component of Southern Nevada’s convention and meeting segment, hosting about one-sixth of the region’s convention attendees. The $1 billion West Hall debuted in 2021 and the renovation of the LVCC’s legacy campus kicked off earlier this year. The LVCC hosted 56 conventions in 2022 with a combined attendance of more than 840,000, accounting for $2.2 billion in direct and induced economic impact, according to data published by the LVCVA’s Research Center. So far this year, the facility has hosted 35 tradeshows with an estimated attendance of 900,000.

The Wall Street Journal accolade comes as Las Vegas prepares to usher in an unprecedented line up of tradeshows and marquee sporting events from October through February that will garner worldwide attention. The roster includes the SEMA Show, an automobile show that anticipates 160,000 attendees, the inaugural Las Vegas Grand Prix, Pac-12 football, National Finals Rodeo, the NBA’s first in-season tournament, Las Vegas Bowl, New Year’s Eve, CES, World of Concrete, and Super Bowl LVIII.

To learn more about the Las Vegas Convention and Visitors Authority, visit LVCVA.com and www.vegasmeansbusiness.com.

Las Vegas F1 Weekend: Las Vegas Monorail Provides Convenient Strip Transportation

Las Vegas Monorail Provides Convenient Strip Transportation Over F1 Weekend

The Las Vegas Monorail offers fans a quick and convenient transportation option over the inaugural FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX, taking place Thursday, Nov. 16 to Saturday, Nov. 18.

 

FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX, taking place Thursday, Nov. 16 to Saturday, Nov. 18.

 

The all-electric system features seven stations along Las Vegas Boulevard, with three providing direct access to race zones – Harrah’s/LINQ Station, Flamingo Station, and Horseshoe/Paris Las Vegas Station.

To better accommodate the influx of race enthusiasts, the Monorail has adjusted its hours and will operate continuously from Tuesday, Nov. 14 at 7 a.m. to Monday, Nov. 20 at 3 a.m. Monorail trains will arrive at each station every 5-12 minutes. Train frequency will be based on demand for service.

Discounted Monorail tickets specifically for the Las Vegas Grand Prix are available here and can be downloaded to a mobile device. It is recommended that patrons purchase tickets online ahead of time. Attendees are also encouraged to reference the route map to identify their preferred stop before arriving at the Monorail.

Las Vegas locals can purchase one-way tickets for $1 by showing Nevada identification at each of the Monorail station customer service booths except Boingo Station at the Las Vegas Convention Center. On race days, customer service hours have been extended to 11 a.m. to 11 p.m.  On all other dates, customer service hours can be found here.

Monorail ticket holders looking for things to do in the destination over F1 weekend are invited to take advantage of the “Show Your Ticket & Save” program, which provides discounts on shows, attractions, restaurants and more.

 

ABOUT THE LAS VEGAS MONORAIL
The Las Vegas Monorail provides a quick and convenient connection along the Las Vegas Strip, linking riders to world-class restaurants, shows, shops, day/nightclubs, spas, hotels, and casinos. In minutes, Monorail riders can travel the famous Las Vegas Strip in a safe, comfortable, and clean environment – without the hassles of traffic or wasted time. Currently, the privately funded Monorail system includes seven stations: MGM Grand; Bally’s/Paris Las Vegas; Flamingo/Caesars Palace; Harrah’s/The LINQ; Boingo Station at Las Vegas Convention Center; Westgate Resort & Casino and SAHARA Las Vegas. Las Vegas’ “green” public transportation choice, the Monorail’s electric trains are zero-emission vehicles. Hours of operation are Mondays, 7 a.m. to midnight; Tuesday through Thursday, 7 a.m. to 2 a.m.; Friday through Sunday, 7 a.m. to 3 a.m. For more information on the Las Vegas Monorail or where to purchase tickets, call 866-4-MONORAIL (866-466-6672); visit www.LVMonorail.com.

 

ABOUT THE LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide and with operating the 4.6 million square-foot Las Vegas Convention Center (LVCC). With more than 150,000 hotel rooms and more than 15 million square feet of meeting and exhibit space in Las Vegas alone, the LVCVA’s mission centers on attracting leisure and business visitors to the area. The LVCVA also owns the Vegas Loop at Las Vegas Convention Center, designed and operated by The Boring Company, and also owns the Las Vegas Monorail, an elevated 3.9-mile system with seven stops throughout the resort corridor. For more information, go to www.lvcva.comwww.visitlasvegas.com or www.vegasmeansbusiness.com.

Chilli No. 5 Introduces Spicy Advent Calendar with 24 World Hot Sauce & Spice Flavors!

Chilli No. 5 Introduces Spicy Advent Calendar with 24 World Hot Sauce & Spice Flavors!

Chilli No. 5, the world-renowned supplier of premium spicy condiments, is excited to announce the launch of its very first Spicy Advent Calendar. Launching in a limited edition, get your hand on it to spice up your holiday season like never before as you countdown to the most magical time of the year with Chilli No. 5’s Spicy Advent Calendar.

Chilli No. 5 Introduces Spicy Advent Calendar with 24 World Hot Sauce & Spice Flavors!

Chilli No. 5 Introduces Spicy Advent Calendar with 24 World Hot Sauce & Spice Flavors!

Get ready to experience an epic journey through the world of heat and flavor with our handpicked selection of 24 delectable hot sauces, fiery flakes, chilli oils, and exclusive spices that will leave your taste buds stimulated. Chilli No. 5’s Spicy Advent Calendar is the ultimate gift for those who appreciate bold flavors and are eagerly awaiting Santa’s arrival.

Chilli No. 5 Introduces Spicy Advent Calendar with 24 World Hot Sauce & Spice Flavors!

“Chilli No. 5 has always been about redefining the way you experience spice, and our Advent Calendar is no exception,” says Rumble Romagnoli, founder of Chilli No. 5. “We’ve selected a thrilling assortment of our finest creations, as well as some exclusive surprises to make your holiday season unforgettable.”

Key Features of Chilli No. 5’s Advent Calendar: 

A Flavor Journey: Discover 24 unique and handcrafted hot sauces and condiments, each designed to awaken your taste buds in a different way.

High-Quality Craftsmanship: Chilli No. 5 is known for its commitment to sourcing the finest ingredients and creating exceptional flavor profiles.

The Perfect Gift: Whether for yourself or a loved one, Chilli No. 5’s Advent Calendar makes for an unforgettable gift for spice enthusiasts and food lovers alike.

The Chilli No. 5 Advent Calendar is available for purchase starting today on the Chilli No. 5 website. You will put your hands on our most famous products and limited-edition :

  1. Mexican Fury 
  2. Wicked Wasabi 
  3. Jamaican Jerk 
  4. Devilish Dijon 
  5. Chinese Hot and Sour 
  6. Perfect Piri Piri 
  7. Fiery Gazpacho 
  8. Hot Spicy Ketchup 
  9. Louisiana BBQ 
  10. Forever Phall
  11. Heavenly Harissa 
  12. Totally Thai 
  13. Sriracha Cha Cha Cha
  14. Ever so English 
  15. White Truffle 
  16. Spicy Sweet Chilli 
  17. Pure No. 5
  18. Cheeky Chimichurri
  19. Smooth Chipotle 
  20. Champagne Gold 
  21. Pizza Pizzazz 
  22. Chilli No. 5 Reaper Flakes  
  23. Chilli No. 5 Burger Spices 
  24. Chilli No. 5 Tandoori Spices

 

Quantities are limited, so don’t miss your chance to add some extra spice to your holiday season.

 

Spice up your holiday season with Chilli No. 5’s Spicy Advent Calendar and embark on a flavorful journey like no other. This December, unwrap the heat, unwrap the flavor, and unwrap the joy of Christmas with Chilli No. 5. 

 

To explore the rich flavors of Chilli No. 5’s and elevate your culinary Christmas dinner, visit our Website.

 


Chilli No. 5 is a gourmet hot sauce company that was launched by British entrepreneur Rumble Romagnoli in October 2020 during Lockdown because of a lack of healthy spicy sauce options to pair with take-outs and eat-ins. Chilli No. 5’s portfolio of 18 artisan hot sauces is inspired by global cuisines and is designed to add pizzazz to a wide range of culinary creations. Designed for gourmands who wish to live a healthy active lifestyle, each hot sauce is made with only the finest ingredients and infused with superfoods, antioxidants, and supplements, as well as Chill No. 5’ exclusive five chilli blend. These powerful ingredients may help with sleep deprivation, libido, concentration, weight loss, and depression. Sauces are available in 200 ml sustainable glass bottles, 100 ml land-fill friendly pouches, 25 ml glass tasting vials and most recently 15 ml mini glass bottles. Chilli No. 5 sauces bring your food to life. Discover The Sauce of Life!

 

Chilli No. 5

Website: https://chilli-no5.com/

Instagram: https://www.instagram.com/chillino.5/

Facebook: https://www.facebook.com/chillino5

LinkedIn: https://www.linkedin.com/company/chilli-no5/

Pinterest: https://www.pinterest.com/Chilli_No5/_created/

Twitter: https://twitter.com/Chilli_No_5

YouTube: https://bit.ly/34RgdPp

 

Global Superstar Zayn Malik brings Lychee Martini to Mixoloshe, joins as Chief Creative Officer and Co-Owner

Zayn Malik joins Mixoloshe as Chief Creative Officer and Co-Owner

The global superstar launches a custom Lychee Martini flavor, with a unique can design inspired by his own tattoos.

The fast-rising, award winning non alcoholic beverage brand, made with clean ingredients and nothing artificial will make its retail debut at Walmart, launching across the US with the retailer by end of October

Mixoloshe, a female founded and award winning non-alcoholic beverage brand, announces its partnership with celebrated award-winning artist and entrepreneur Zayn Malik, who has joined the company as the Chief Creative Officer (CCO) and Co-Owner. 

The partnership will center around reshaping the narrative of the non-alcoholic beverage industry, as well as deep creative collaboration on marketing initiatives and upcoming flavor launches. 

Additionally, Mixoloshe will launch in 500 Walmart stores across the country, marking the brand’s anticipated retail debut. 

Zayn’s first flavor launch is a non-alcoholic Lychee Martini, a refreshing and exotic drink, that is sweet, floral, and slightly tropical. The can design is also captivating and unique, featuring replica illustrations of his own most beloved tattoos.

Mixoloshe was founded in 2022 to redefine the booming non-alcoholic drink category with a clean, alcohol-free take on cocktails and premium spirits that taste like the real thing. 

Their collection offers a non-alcoholic range of popular cocktails, such as a Mojito, Old Fashioned, Gin & Tonic, and Margarita, as well as non-alcoholic Tequila, Whisky, and Gin, all made with real ingredients, and low in sugar, calories. 

 

Mixoloshe’s soft seltzers and non-alcoholic spirits have been recognized globally as best in class, and in 2023 they were honored with the Bartenders Spirits Gold Award, Ascot Award Gold for Taste, and the SIP Awards in Gold, Silver, and Bronze, to name a few. Their collection includes 8 canned non-alcoholic cocktail varieties, including the newly launched Lychee Martini flavor, and three bottled non alcoholic premium spirits.

 

“The non-alcoholic beverage market is ready for disruption, which can create immense growth potential. We see consumers already shifting preferences towards healthier and alcohol-free alternatives, which provides an opportunity for a brand like MIXOLOSHE to redefine this industry. I could not be more excited about the chance to make some noise in the category of non-alcoholic beverages and build one of the most talked about drinks in the world.” – Zayn Malik

 

“Zayn is a creative visionary both in music and beyond. His passion for innovation and his ability to captivate audiences will undoubtedly help us redefine the narrative around the non alcoholic beverage category, with a fresh perspective on making healthy lifestyle choices and living well, irrespective of your beverage preferences,” said Kristina Roth, MIXOLOSHE Founder and CEO. “I’m looking forward to working alongside him and shaping a future for this category where the glass is always half full of possibilities.”

 

Soft seltzers are available in a 12 pack, and retail for $29.99. Non-alcoholic spirits are available in a 750 ml bottle and retail for $29.99.

 For more information, please visit: mixoloshe.com.

Mixoloshe is a female-founded line of non-alcoholic seltzers and spirits that are formulated to taste and smell boozy without the booze. Whether you’re booze-free forever or just for the night, these drinks are the perfect inclusive answer to an age old question—what are we drinking? High in flavor and low in calories, MIXOLOSHE packs a party into every can of soft seltzer and bottle of non-alcoholic spirits. With a mission and ingredients that are anything but fake, the brand offers booze-free cocktail alternatives that taste like the real thing. Party tonight with no regrets tomorrow.

 

 

Hunted Alba White Truffles — Chilli No. 5 Unveils Limited Great Taste Award-Winning Hot Sauce

Hunted Alba White Truffles — Chilli No. 5 Unveils Limited Great Taste Award-Winning Hot Sauce with

Chilli No. 5 launches a new batch of 50 bottles of magnificent White Truffle Hot Sauce to compete with Truff, the industry leader and USA truffle sauce master.

The only difference is Chilli No. 5 uses real white truffles from Alba in the Piemont and has won the Great Taste Award in 23.

Priced at £25/30€/$ per 100ml, it solidifies its position as one of the priciest and fanciest hot sauces in the global market.

 

Every October, Chilli No. 5 founder Rumble Romagnoli visits Alba in Northern Italy to hunt and handpick white and black truffles that are used to make a yearly batch of the Chilli No. 5 White Truffle Hot sauce.

Truffle Hunter - Renzo, and Lagotto Romagnolo truffle dog - Charlie

Truffle Hunter – Renzo, and Lagotto Romagnolo truffle dog – Charlie

The team has a dedicated Truffle Hunter – Renzo, and Lagotto Romagnolo truffle dog – Charlie to find the best truffles in the world. They also benefit from access to the truffle forest that has belonged to Renzo’s family for generations.

“Truffles are like diamonds. They cannot be made.

You have to find them.

Rumble Romagnoli

founder

“…Each one is unique. Close your eyes and bring the forest to life with this uber-umami white truffle sauce unmatched so far in the industry.” – Rumble Romagnoli founder says.

Romagnoli adds “You can understand that no expense was spared in sourcing the finest white truffles, carefully handpicked to ensure their unparalleled quality and aroma. Blended with a mix of fresh mushrooms such as Porcini, Ceps, Chantrelles, Girolles, and Morilles, this creation is a true culinary gem.”

According to the Great Taste Award Judges “It becomes clear very quickly that this sauce has been made with real skill. The truffle is very much present but tamed at all times. The additional mushrooms combine for a really characterful sauce that offers umami in spades but has some acidity, tang and sweetness too. On top of all this artistry, there’s the late and subtle arrival of chilli heat to round it all off. This is a very complex sauce, but very accessible too.”

This unique White Truffle Hot Sauce will be a versatile addition to kitchens, grills, and BBQs all over the world used not only as a condiment, but also as marinade, and a BBQ sauce. Traditionally, truffle is used on plain pasta, risotto, or grilled meats to enhance the complexity of this unique flavour. The intoxicating aroma and robust, earthy flavour of white truffles create a truly sensory experience that will transport you to a world of culinary luxury.

Chilli No. 5’s White Truffle Sauce is a limited-edition offering, available for a limited time as only 50 bottles are produced each season. This new batch left the Chilli No. 5 kitchens today, so don’t miss the opportunity to add this rare delight to your upcoming culinary repertoire.

Chilli No. 5’s White Truffle Sauce is the perfect choice for discerning home cooks, food enthusiasts, and those seeking to impress guests with a touch of decadence. Whether you’re celebrating a special occasion, hosting an intimate dinner party, or simply indulging in a gourmet home-cooked meal, this sauce will leave a lasting impression.

This limited-edition White Truffle Hot sauce goes with everything and is perfect for a chilli sauce gift in its designer sustainable packaging.

To explore the rich flavors of Chilli No. 5’s White Truffle Sauce and elevate your culinary creations, visit Chilli No. 5’s Website.