Forget the casino barsāOn The Rocksā¢ Premium Cocktails brought mixology magic to the AMAs at Fontainebleau Las Vegas, and now itās taking over the Strip.
Las Vegas knows how to party. From the glowing lights of the Bellagio to the edge-of-the-universe spectacle of the Sphere, the Strip is a living, breathing celebration of excess, style, and spectacle. But even in a city famous for flair, one bottled cocktail brand just managed to upstage the biggest night in music.
On The Rocksā¢ Premium Cocktails returned as the official cocktail of the 2025 American Music Awards, which aired live from the dazzling new Fontainebleau Las Vegas on May 26. And letās just sayāthis was not your typical lobby bar experience.
Amid star-studded performances and red carpet drama, On The Rocksā¢ delivered a show-stopping performance of its own, serving up bold, bartender-crafted drinks that were as camera-ready as the celebs sipping them.
Sin City, Meet Your New Signature Serve
As nominees strutted down the red carpet and fans flooded the BleauLive Theater, On The Rocksā¢ took over the lobby, turning it into a full-blown cocktail lounge where guests could sip high-end classics like the Old Fashioned or Margaritaāstraight from the bottle, no shaker required.
The buzz wasnāt limited to the bar.
Backstage, Dylan Efron poured up a round of On The Rocksā¢ Margaritas before clinking glasses with an Old Fashioned. The scene, aired live during the AMAs broadcast, gave audiences a rare behind-the-scenes toast and introduced the brandās new campaign, āMake it a Cocktail.ā
His moment? Casual, stylish, very Vegasāand very much the vibe On The Rocksā¢ is serving.
Catch the content yourself at @otrcocktails. Itās enough to make you want to swap your casino comp drink for something a little more refined.
Changing the Cocktail GameāVegas Style
āThe American Music Awards are all about celebrating the moments that bring people togetherāand thatās exactly what On The Rocksā¢ is created to do,ā said Carol Robert, managing director, U.S. ready-to-drink at Suntory Global Spirits.
That quote is more than a soundbite. Itās the heart of the brandās latest campaign, āMake it a Cocktail,ā which premiered during the AMA broadcast.
Instead of saving great cocktails for dinner dates or swanky lounges, the campaign dares you to elevate everyday situationsāthink: grabbing a Cosmopolitan from your hotel minibar, cracking open a JalapeƱo Pineapple Margarita by the pool, or sneaking a Manhattan into your Sphere viewing party.
In a city where everything is larger than life, On The Rocksā¢ fits right in.
Vegas-Ready Cocktails Without the Wait
Founded in 2015 by a group of restaurateurs and bartenders who wanted to bring premium cocktails to places where mixologists aren’t usually foundāairports, festivals, hotel roomsāOn The Rocksā¢ is all about pairing convenience with serious craft.
Youāll find Vegas favorites like:
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The Cosmopolitan (hello, Carrie Bradshaw)
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The Margarita (classic or jalapeƱo pineapple twist)
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The Espresso Martini (because sleep is optional)
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The Blue Hawaiian (poolside perfection)
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The Manhattan (for when you’re feeling extra Rat Pack)
There are even limited-edition gems like the Spiced Pear Whiskey Sour and the Lemon Drop Martini, plus sparkling canned options ideal for pool days or pre-gaming before a concert at the Sphere: Sparkling Lime Margarita, Mango & Mint Mojito, and Cucumber & Lemongrass Mule.
This isnāt just convenienceāitās cocktail culture on your terms.
Where to Find It on (and Off) the Strip
Whether youāre staying at the Bellagio, pregaming before a show at The Sphere, or lounging at Resorts World, On The Rocksā¢ is a vibe you can take anywhere. Available at major retailers and hotel outlets across Las Vegas, itās never been easier to āmake it a cocktailā without waiting for table service or paying nightclub prices.
Check out the full lineup and campaign videos at ontherockscocktails.com or follow them on Instagram at @otrcocktails for exclusive content, new drops, and cocktail inspo.
Bottom line:
In a city that never stops celebrating, On The Rocksā¢ Premium Cocktails is the drink that keeps up. Whether youāre walking the Strip, lounging in your suite, or hitting an afterparty in a penthouse, this ready-to-pour cocktail brand brings the mixologyāwithout missing a bea
One of my life rules: always say yes to spicy and hot sauce