Forget the casino bars—On The Rocks™ Premium Cocktails brought mixology magic to the AMAs at Fontainebleau Las Vegas, and now it’s taking over the Strip.
Las Vegas knows how to party. From the glowing lights of the Bellagio to the edge-of-the-universe spectacle of the Sphere, the Strip is a living, breathing celebration of excess, style, and spectacle. But even in a city famous for flair, one bottled cocktail brand just managed to upstage the biggest night in music.
On The Rocks™ Premium Cocktails returned as the official cocktail of the 2025 American Music Awards, which aired live from the dazzling new Fontainebleau Las Vegas on May 26. And let’s just say—this was not your typical lobby bar experience.
Amid star-studded performances and red carpet drama, On The Rocks™ delivered a show-stopping performance of its own, serving up bold, bartender-crafted drinks that were as camera-ready as the celebs sipping them.
Sin City, Meet Your New Signature Serve
As nominees strutted down the red carpet and fans flooded the BleauLive Theater, On The Rocks™ took over the lobby, turning it into a full-blown cocktail lounge where guests could sip high-end classics like the Old Fashioned or Margarita—straight from the bottle, no shaker required.
The buzz wasn’t limited to the bar.
Backstage, Dylan Efron poured up a round of On The Rocks™ Margaritas before clinking glasses with an Old Fashioned. The scene, aired live during the AMAs broadcast, gave audiences a rare behind-the-scenes toast and introduced the brand’s new campaign, “Make it a Cocktail.”
His moment? Casual, stylish, very Vegas—and very much the vibe On The Rocks™ is serving.
Catch the content yourself at @otrcocktails. It’s enough to make you want to swap your casino comp drink for something a little more refined.
Changing the Cocktail Game—Vegas Style
“The American Music Awards are all about celebrating the moments that bring people together—and that’s exactly what On The Rocks™ is created to do,” said Carol Robert, managing director, U.S. ready-to-drink at Suntory Global Spirits.
That quote is more than a soundbite. It’s the heart of the brand’s latest campaign, “Make it a Cocktail,” which premiered during the AMA broadcast.
Instead of saving great cocktails for dinner dates or swanky lounges, the campaign dares you to elevate everyday situations—think: grabbing a Cosmopolitan from your hotel minibar, cracking open a Jalapeño Pineapple Margarita by the pool, or sneaking a Manhattan into your Sphere viewing party.
In a city where everything is larger than life, On The Rocks™ fits right in.
Vegas-Ready Cocktails Without the Wait
Founded in 2015 by a group of restaurateurs and bartenders who wanted to bring premium cocktails to places where mixologists aren’t usually found—airports, festivals, hotel rooms—On The Rocks™ is all about pairing convenience with serious craft.
You’ll find Vegas favorites like:
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The Cosmopolitan (hello, Carrie Bradshaw)
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The Margarita (classic or jalapeño pineapple twist)
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The Espresso Martini (because sleep is optional)
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The Blue Hawaiian (poolside perfection)
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The Manhattan (for when you’re feeling extra Rat Pack)
There are even limited-edition gems like the Spiced Pear Whiskey Sour and the Lemon Drop Martini, plus sparkling canned options ideal for pool days or pre-gaming before a concert at the Sphere: Sparkling Lime Margarita, Mango & Mint Mojito, and Cucumber & Lemongrass Mule.
This isn’t just convenience—it’s cocktail culture on your terms.
Where to Find It on (and Off) the Strip
Whether you’re staying at the Bellagio, pregaming before a show at The Sphere, or lounging at Resorts World, On The Rocks™ is a vibe you can take anywhere. Available at major retailers and hotel outlets across Las Vegas, it’s never been easier to “make it a cocktail” without waiting for table service or paying nightclub prices.
Check out the full lineup and campaign videos at ontherockscocktails.com or follow them on Instagram at @otrcocktails for exclusive content, new drops, and cocktail inspo.
Bottom line:
In a city that never stops celebrating, On The Rocks™ Premium Cocktails is the drink that keeps up. Whether you’re walking the Strip, lounging in your suite, or hitting an afterparty in a penthouse, this ready-to-pour cocktail brand brings the mixology—without missing a bea
