Zayn Malik joins Mixoloshe as Chief Creative Officer and Co-Owner
The global superstar launches a custom Lychee Martini flavor, with a unique can design inspired by his own tattoos.
The fast-rising, award winning non alcoholic beverage brand, made with clean ingredients and nothing artificial will make its retail debut at Walmart, launching across the US with the retailer by end of October
Mixoloshe, a female founded and award winning non-alcoholic beverage brand, announces its partnership with celebrated award-winning artist and entrepreneur Zayn Malik, who has joined the company as the Chief Creative Officer (CCO) and Co-Owner.
The partnership will center around reshaping the narrative of the non-alcoholic beverage industry, as well as deep creative collaboration on marketing initiatives and upcoming flavor launches.
Additionally, Mixoloshe will launch in 500 Walmart stores across the country, marking the brand’s anticipated retail debut.
Zayn’s first flavor launch is a non-alcoholic Lychee Martini, a refreshing and exotic drink, that is sweet, floral, and slightly tropical. The can design is also captivating and unique, featuring replica illustrations of his own most beloved tattoos.
Mixoloshe was founded in 2022 to redefine the booming non-alcoholic drink category with a clean, alcohol-free take on cocktails and premium spirits that taste like the real thing.
Their collection offers a non-alcoholic range of popular cocktails, such as a Mojito, Old Fashioned, Gin & Tonic, and Margarita, as well as non-alcoholic Tequila, Whisky, and Gin, all made with real ingredients, and low in sugar, calories.
Mixoloshe’s soft seltzers and non-alcoholic spirits have been recognized globally as best in class, and in 2023 they were honored with the Bartenders Spirits Gold Award, Ascot Award Gold for Taste, and the SIP Awards in Gold, Silver, and Bronze, to name a few. Their collection includes 8 canned non-alcoholic cocktail varieties, including the newly launched Lychee Martini flavor, and three bottled non alcoholic premium spirits.
“The non-alcoholic beverage market is ready for disruption, which can create immense growth potential. We see consumers already shifting preferences towards healthier and alcohol-free alternatives, which provides an opportunity for a brand like MIXOLOSHE to redefine this industry. I could not be more excited about the chance to make some noise in the category of non-alcoholic beverages and build one of the most talked about drinks in the world.” – Zayn Malik
“Zayn is a creative visionary both in music and beyond. His passion for innovation and his ability to captivate audiences will undoubtedly help us redefine the narrative around the non alcoholic beverage category, with a fresh perspective on making healthy lifestyle choices and living well, irrespective of your beverage preferences,” said Kristina Roth, MIXOLOSHE Founder and CEO. “I’m looking forward to working alongside him and shaping a future for this category where the glass is always half full of possibilities.”
Soft seltzers are available in a 12 pack, and retail for $29.99. Non-alcoholic spirits are available in a 750 ml bottle and retail for $29.99.
Mixoloshe is a female-founded line of non-alcoholic seltzers and spirits that are formulated to taste and smell boozy without the booze. Whether you’re booze-free forever or just for the night, these drinks are the perfect inclusive answer to an age old question—what are we drinking? High in flavor and low in calories, MIXOLOSHE packs a party into every can of soft seltzer and bottle of non-alcoholic spirits. With a mission and ingredients that are anything but fake, the brand offers booze-free cocktail alternatives that taste like the real thing. Party tonight with no regrets tomorrow.
The Cocktail That Stole the Show on the Las Vegas Strip—And Dylan Efron’s Pouring It Backstage
Forget the casino bars—On The Rocks™ Premium Cocktails brought mixology magic to the AMAs at Fontainebleau Las Vegas, and now it’s taking over the Strip.
Las Vegas knows how to party. From the glowing lights of the Bellagio to the edge-of-the-universe spectacle of the Sphere, the Strip is a living, breathing celebration of excess, style, and spectacle. But even in a city famous for flair, one bottled cocktail brand just managed to upstage the biggest night in music.
On The Rocks™ Premium Cocktails returned as the official cocktail of the 2025 American Music Awards, which aired live from the dazzling new Fontainebleau Las Vegas on May 26. And let’s just say—this was not your typical lobby bar experience.
Amid star-studded performances and red carpet drama, On The Rocks™ delivered a show-stopping performance of its own, serving up bold, bartender-crafted drinks that were as camera-ready as the celebs sipping them.
Sin City, Meet Your New Signature Serve
As nominees strutted down the red carpet and fans flooded the BleauLive Theater, On The Rocks™ took over the lobby, turning it into a full-blown cocktail lounge where guests could sip high-end classics like the Old Fashioned or Margarita—straight from the bottle, no shaker required.
The buzz wasn’t limited to the bar.
Backstage, Dylan Efron poured up a round of On The Rocks™ Margaritas before clinking glasses with an Old Fashioned. The scene, aired live during the AMAs broadcast, gave audiences a rare behind-the-scenes toast and introduced the brand’s new campaign, “Make it a Cocktail.”
His moment? Casual, stylish, very Vegas—and very much the vibe On The Rocks™ is serving.
Catch the content yourself at @otrcocktails. It’s enough to make you want to swap your casino comp drink for something a little more refined.
Changing the Cocktail Game—Vegas Style
“The American Music Awards are all about celebrating the moments that bring people together—and that’s exactly what On The Rocks™ is created to do,” said Carol Robert, managing director, U.S. ready-to-drink at Suntory Global Spirits.
That quote is more than a soundbite. It’s the heart of the brand’s latest campaign, “Make it a Cocktail,” which premiered during the AMA broadcast.
Instead of saving great cocktails for dinner dates or swanky lounges, the campaign dares you to elevate everyday situations—think: grabbing a Cosmopolitan from your hotel minibar, cracking open a Jalapeño Pineapple Margarita by the pool, or sneaking a Manhattan into your Sphere viewing party.
In a city where everything is larger than life, On The Rocks™ fits right in.
Vegas-Ready Cocktails Without the Wait
Founded in 2015 by a group of restaurateurs and bartenders who wanted to bring premium cocktails to places where mixologists aren’t usually found—airports, festivals, hotel rooms—On The Rocks™ is all about pairing convenience with serious craft.
You’ll find Vegas favorites like:
The Cosmopolitan (hello, Carrie Bradshaw)
The Margarita (classic or jalapeño pineapple twist)
The Espresso Martini (because sleep is optional)
The Blue Hawaiian (poolside perfection)
The Manhattan (for when you’re feeling extra Rat Pack)
There are even limited-edition gems like the Spiced Pear Whiskey Sour and the Lemon Drop Martini, plus sparkling canned options ideal for pool days or pre-gaming before a concert at the Sphere: Sparkling Lime Margarita, Mango & Mint Mojito, and Cucumber & Lemongrass Mule.
This isn’t just convenience—it’s cocktail culture on your terms.
Where to Find It on (and Off) the Strip
Whether you’re staying at the Bellagio, pregaming before a show at The Sphere, or lounging at Resorts World, On The Rocks™ is a vibe you can take anywhere. Available at major retailers and hotel outlets across Las Vegas, it’s never been easier to “make it a cocktail” without waiting for table service or paying nightclub prices.
Check out the full lineup and campaign videos at ontherockscocktails.com or follow them on Instagram at @otrcocktails for exclusive content, new drops, and cocktail inspo.
Bottom line: In a city that never stops celebrating, On The Rocks™ Premium Cocktails is the drink that keeps up. Whether you’re walking the Strip, lounging in your suite, or hitting an afterparty in a penthouse, this ready-to-pour cocktail brand brings the mixology—without missing a bea
Las Vegas’s Best-Kept Secret? The Strat with $49 Hotel Rooms With Free Perks Just Minutes from the Bellagio & Sphere
In a city where luxury can come with a jaw-dropping price tag and $25 cocktails are just part of the vibe, one iconic Las Vegas resort is doing something rare—turning back the clock.
Just north of the Bellagio fountains and within sight of the dazzling new Sphere, The STRAT Hotel, Casino & Tower is pulling a bold move with its just-announced “Summer of Value” promotion. For those nostalgic for the days when Vegas was a playground for savvy deal-hunters, this might be the hottest (and most unexpected) offer on the Strip.
Yes, You Read That Right: $49 Rooms—All In
Starting June 1, The STRAT is offering midweek stays for just $49 per night—and that includes all taxes and resort fees. Weekend stays? Still a jaw-dropping $99. That alone is enough to stop scrolling. But they didn’t stop there.
“We’re bringing that spirit back this summer with unprecedented rates,” said Skylar Dice, senior vice president and general manager of The STRAT. “With all taxes and resort fees included, plus daily dining credits and admission to The STRAT Tower, this package delivers exceptional value for our guests.”
What You Actually Get: A Breakdown of the “Summer of Value” Deal
Book with the promo code SSOV25 and here’s what’s included:
$25 daily dining credit to use at any of The STRAT’s restaurants or bars—yes, including the famous Top of the World Steakhouse, which slowly rotates 360 degrees atop the tower, offering unmatched panoramic views of the Strip. Other options include PT’s Wings & Sports, the stylish CHĪ Asian Kitchen, and multiple grab-and-go eateries and bars across the property.
Free admission for two to the Observation Deck—the tallest of its kind in the U.S., perched at a dizzying 1,149 feet. It’s the kind of view people come to Vegas to Instagram.
Newly renovated rooms designed with a clean, modern aesthetic—think minimalist comfort meets retro-Vegas flair. These aren’t the tired hotel rooms of yesteryear; many have been refreshed to reflect a more upscale and inviting look.
More Than a Deal: Full-On Vegas Entertainment Without Leaving the Hotel
For thrill-seekers, The STRAT is also home to some of the city’s most extreme adrenaline-pumping rides, dangling right off the side of the tower. SkyJump, Insanity, Big Shot—they’re not for the faint of heart, but they are iconic.
credit Anthony Mair
There’s also Terry Fator live, L.A. Comedy Club, and Atomic Golf, a state-of-the-art golf entertainment venue that blends nightlife with high-tech tee-offs. And let’s not forget the casino itself, which remains a favorite for both locals and visitors looking for a less congested gaming experience.
Why This Deal Hits Differently Right Now
As Las Vegas continues to explode with new luxury properties, mega-resorts, and billion-dollar attractions like the Sphere, many travelers are looking for a return to what made Vegas famous in the first place: unbeatable value, unforgettable experiences, and that unmistakable thrill of feeling like you’ve discovered something just before everyone else does.
The STRAT’s “Summer of Value” package checks all those boxes. For couples looking for a spontaneous getaway, families trying to stretch their summer vacation dollars, or even locals wanting a staycation with sky-high perks, it’s the rare offer that sounds too good to be true—and somehow, isn’t.
Fine Print & Fast Facts
Available June 1 through August 28
Book with code SSOV25
Subject to blackout dates (as always, check the site or call 800-998-6937 for availability)
Free self-parking for all Nevada residents
STRAT “True Locals” program offers additional exclusive discounts
The STRAT might not be the newest resort on the Strip, but this summer, it just might be the smartest.
For more details or to book, visit www.TheSTRAT.com. But if you’re thinking about it, don’t wait—at $49 a night, the odds of these rooms disappearing fast are higher than a blackjack dealer hitting 21.
David “Big Papi” Ortiz Hits the Vegas Strip with Ozama Rum—A Dominican Spirit Poised to Take Over Sin City
In a city where big personalities, bold flavors, and luxury experiences are the currency of cool, David Ortiz’s latest project might be one of the most exciting new arrivals of the season. The Hall-of-Fame slugger—known to millions as “Big Papi”—has officially stepped into the world of premium spirits with the launch of Ozama Rum, a 100% Dominican-made brand that’s already generating serious buzz from the Bellagio to the Sphere.
More than just another celebrity-backed bottle, Ozama Rum is an unapologetically Dominican creation from top to cork. It’s bold, joyful, and beautifully made—just like its founder. And for a Las Vegas crowd that appreciates authenticity with a side of glamour, it’s hitting all the right notes.
“To me, Ozama isn’t just about rum, it’s about identity, pride, and progress,” said Ortiz. “I wanted to build something that celebrates the energy and soul of my people and shows the world what we’re made of. It’s always been important for me to do things the right way, which is why this labor of love has been one of the most rewarding projects of my career. I can’t wait for people to try it! They say that perfection doesn’t exist, but you can get close to it.”
Ozama Rum: A Spirit With a Story
Named after the Ozama River in the heart of Santo Domingo—where Ortiz spent his childhood swimming, fishing, and crabbing for jaiba—this rum is as personal as it is premium. Every step of production takes place in the Dominican Republic, from sugarcane harvesting to fermentation, distillation, and aging in oak barrels for at least a year. The result? A rum that proudly carries the Ron Dominicano denominación de origen and a flavor profile designed to stand out on the Strip.
Launching in three expressions, Ozama offers something for every level of rum lover:
Ozama Blanco: A platinum-hued stunner with citrus and white pepper aromas, perfect for mixing at poolside cabanas or sipping over ice on a rooftop bar near the Sphere.
Ozama Añejo: A rich, copper-aged rum that delivers smooth layers of chocolate, vanilla, and toffee—ideal for pairing with an indulgent dessert at Lago or Mayfair Supper Club.
Ozama Gran Añejo: The crown jewel. This silky, amber beauty features notes of dates, raisins, honey, and fine wood. It’s made for cigar lounges and exclusive tastings tucked away behind velvet ropes.
Prices range from $25–$40 per 700ml bottle, making Ozama an accessible luxury—whether you’re a Vegas local or visiting for the weekend.
Why Ozama Rum Belongs in Las Vegas
With Vegas emerging as one of the nation’s premier markets for experiential dining and high-end mixology, Ozama Rum arrives at a perfect moment. According to GVR, the global rum market was valued at $11.77 billion in 2022 and is projected to grow by 5.6% annually through 2030. Consumers are looking for authenticity, story, and flavor—and Ozama delivers on all three.
This isn’t just a product—it’s a platform. Ortiz and his team, including Drink2Success CEO Abbott Wolfe, have big plans. “From day one, David had a clear vision to create an ultra-premium rum that feels authentic, vibrant, and undeniably Dominican—it was important to him to spotlight the Dominican Republic and at the same time give back to the community that raised him,” said Wolfe.
That “give back” piece isn’t just PR. Two percent of Ozama’s profits will fund cleanup efforts along the Ozama River and support local Dominican communities. For Vegas consumers—who are increasingly values-driven—this social impact component is another compelling reason to raise a glass.
Available Now: Where to Find Ozama Rum in Las Vegas
Ozama is currently available online at drinkozama.com and is rolling out across the Northeast and Dominican Republic, with expansion to select cities including Las Vegas expected by late summer. Expect to see it on cocktail menus at top Strip lounges, boutique hotel bars, and exclusive VIP events as early as this fall.
Want to be ahead of the curve? Keep an eye out for curated tasting events in partnership with Latin American restaurants, luxury liquor stores, and Vegas nightlife hotspots. Follow @drinkozama on Instagram, TikTok, and Facebook to stay updated.
Final Sip: Vegas-Ready and Rooted in Culture
In a city built on spectacle and storytelling, Ozama Rum is more than a new spirit—it’s a cultural moment. Whether you’re unwinding in a Bellagio suite, mixing up cocktails for a private Sphere afterparty, or simply enjoying a quiet pour at home, this Dominican original brings joy, depth, and a taste of Big Papi’s pride.
And if you ask Ortiz, that’s the whole point.
“They say that perfection doesn’t exist,” he said. “But you can get close to it.”
Las Vegas hosts International Pizza Expo: Pizza expert Colby Strilaeff Reveals 2024’s Top Pizza Trends
Fresh off yet another showstopping display at the International Pizza Expo in Las Vegas, Hormel Foods, the maker of the best-selling retail pepperoni in the United States and a market leader in foodservice pizza toppings, is again driving the conversation on what’s trending in the pizza-topping industry.
Pizza expert Colby Strilaeff, brand manager of Foodservice at Hormel Foods, helps the company keep its proverbial finger on the pulse of the pizza-topping needs of foodservice operators, and after experiencing the annual Las Vegas trade show, Strilaeff identified the top-five pizza trends to watch out for in 2024:
Ribbon pepperoni: This topping needs no introduction in Canada, where shredded pepperoni is a staple, but Strilaeff expects the same trend to take off in the United States. Inspired by the pizza stylings of Windsor, Ontario, the introduction of HORMEL® Ribbon Pepperoni is already a game-changer for American foodservice operators, allowing for quicker pizza preparation with pepperoni that spreads as easily as shredded mozzarella. Ribbon pepperoni is also a foodservice-friendly option for non-pizza applications like pastas, subs and calzones.
Giardiniera: A condiment with deep Chicago roots, giardiniera is a celebrated tradition in many Italian American households. Giardiniera, which means “from the garden” in English, is a pickled assortment of vegetables like peppers, olives and cauliflower, submerged in a tangy mixture of vinegar and oil. The result? A flavorful medley that perfectly complements a variety of dishes, especially pizza. Italian sausage and giardiniera is a particularly delicious and increasingly popular flavor pairing on pizza.
Global flavors: Culture continues to reveal itself in pizza. “New international flavors are always being introduced in pizzerias across the country,” Strilaeff said. “It’s one of the fastest growing trends in the industry.” Flavor profiles from far and wide are featured on menus across the United States, with familiar profiles like Mexican, Cuban and Indian flavors emerging as commonly sought-after favorites. Global ingredients like chimichurri, gochujang and miso are also adding a flavor twist to popular slices.
Post-bake creativity: Cooking a pizza isn’t the final step of the pizza-making process, especially these days. “We’re seeing a lot more people get creative with what goes on pizza after it is taken out of the oven,” Strilaeff said. Ingredients like chili-infused oils and hot honeys have emerged as popular post-bake pizza toppings. Shaved Parmesan is another commonly applied accompaniment, as are basil and other leafy greens; rocket, arugula, etc.
Sesame seed crust: While not a traditional ingredient in pizza-making, sesame seeds are an increasingly popular addition for those craving an extra crunch in their pizza crust. “It adds a delicious, nutty undertone, which people really enjoy,” Strilaeff said. Whether garnished over a glistening, buttery crust or folded into the entire dough ball, look for the trend of sesame-seed crust to take off.
Hormel Foods has a long-standing reputation for creating innovative and delicious products for foodservice operators, including ROSA GRANDE® Cup & Char Pepperoni and FONTANINI® Cup & Char Sausage, both of which were successfully debuted during last year’s International Pizza Expo.
For more information on HORMEL® Ribbon Pepperoni and all other Hormel Foodservice products, visit hormelfoodservice.com.
Hunted Alba White Truffles — Chilli No. 5 Unveils Limited Great Taste Award-Winning Hot Sauce with
Chilli No. 5 launches a new batch of 50 bottles of magnificent White Truffle Hot Sauce to compete with Truff, the industry leader and USA truffle sauce master.
The only difference is Chilli No. 5 uses real white truffles from Alba in the Piemont and has won the Great Taste Award in 23.
Priced at £25/30€/$ per 100ml, it solidifies its position as one of the priciest and fanciest hot sauces in the global market.
Every October, Chilli No. 5 founder Rumble Romagnoli visits Alba in Northern Italy to hunt and handpick white and black truffles that are used to make a yearly batch of the Chilli No. 5 White Truffle Hot sauce.
Truffle Hunter – Renzo, and Lagotto Romagnolo truffle dog – Charlie
The team has a dedicated Truffle Hunter – Renzo, and Lagotto Romagnolo truffle dog – Charlie to find the best truffles in the world. They also benefit from access to the truffle forest that has belonged to Renzo’s family for generations.
“Truffles are like diamonds. They cannot be made.
You have to find them.
Rumble Romagnoli
founder
“…Each one is unique. Close your eyes and bring the forest to life with this uber-umami white truffle sauce unmatched so far in the industry.” – Rumble Romagnoli founder says.
Romagnoli adds “You can understand that no expense was spared in sourcing the finest white truffles, carefully handpicked to ensure their unparalleled quality and aroma. Blended with a mix of fresh mushrooms such as Porcini, Ceps, Chantrelles, Girolles, and Morilles, this creation is a true culinary gem.”
According to the Great Taste Award Judges “It becomes clear very quickly that this sauce has been made with real skill. The truffle is very much present but tamed at all times. The additional mushrooms combine for a really characterful sauce that offers umami in spades but has some acidity, tang and sweetness too. On top of all this artistry, there’s the late and subtle arrival of chilli heat to round it all off. This is a very complex sauce, but very accessible too.”
This unique White Truffle Hot Sauce will be a versatile addition to kitchens, grills, and BBQs all over the world used not only as a condiment, but also as marinade, and a BBQ sauce. Traditionally, truffle is used on plain pasta, risotto, or grilled meats to enhance the complexity of this unique flavour. The intoxicating aroma and robust, earthy flavour of white truffles create a truly sensory experience that will transport you to a world of culinary luxury.
Chilli No. 5’s White Truffle Sauce is a limited-edition offering, available for a limited time as only 50 bottles are produced each season. This new batch left the Chilli No. 5 kitchens today, so don’t miss the opportunity to add this rare delight to your upcoming culinary repertoire.
Chilli No. 5’s White Truffle Sauce is the perfect choice for discerning home cooks, food enthusiasts, and those seeking to impress guests with a touch of decadence. Whether you’re celebrating a special occasion, hosting an intimate dinner party, or simply indulging in a gourmet home-cooked meal, this sauce will leave a lasting impression.
This limited-edition White Truffle Hot sauce goes with everything and is perfect for a chilli sauce gift in its designer sustainable packaging.
To explore the rich flavors of Chilli No. 5’s White Truffle Sauce and elevate your culinary creations, visit Chilli No. 5’sWebsite.
Vegas Begs for Better Coffee, They Traveled the world to find it, Dr Christina Rahm from Rahm Roast Coffee
Today we’re talking coffee! The rich and delightful taste of Rahm Roast, crafted from carefully selected coffee beans straight from Guatemala.
Dr. Christina Rahm is a scientist, supermom, devoted partner, and the ultimate coffee aficionado!
With a passion for detoxing and a mission to uplift lives, she’s not just about the lab coat life; she’s out there exploring the globe in pursuit of both science and the perfect cup of joe.
Today’s conversation has been edited for length and clarity. For the full, un-edited conversation, visit FlavRReport’s YouTube channel here.
Joe Winger:
So what I love the most is your introduction, Dr. Christina Rahm, “Mother. wife, scientist and coffee lover.”
Dr. Christina Rahm:
Thank you. Yeah I always start with mother. Now my kids are older. I’m like, am I supposed to say mother to adult children? They were such an integral part of my life. And hey, that was the reason I started drinking coffee. Just to be honest, I had to stay awake to take care of them.
Joe Winger:
Do you remember what first inspired you to get interested in coffee?
Dr. Christina Rahm:
Motherhood, basically..
I grew up in a home where everybody loved coffee but me. I remember when I had my 1st child, and I was thinking, how do all these mothers stay awake?
I worked back then too. It was a lot, working and taking care [of my first baby].
I was delusional because I thought I’m going to have my son, and I thought, I’ll go back to work on Monday. Cause you don’t know. I remember that Monday getting up and calling my mom and saying, “This is not doable. What am I going to do?”
I had a job where they let me take him to work, but still it was a lot. And my mom was like, you’re going to have to drink coffee.
I grew up on a farm and they would offer it and I’d be like, no, I don’t like it. I was the only one in my family that didn’t like it, but I learned to love it after I had a child.
Then I three more [kids]. But I love the taste of it.
Also, as a scientist, I had a pituitary tumor and different types of cancer.
When I started researching, you can’t ever claim that a natural substance cures anything, but I did notice there were certain types of coffee and coffee beans that caused cancer cell death, apoptosis.
So it was one of the things that I added to my regimen.
What happened was, the cancer metastasized and I was trying to eat everything from spirulina to coffee to resveratrol.
I did give up alcohol for a while.
Then someone said one glass of alcohol is good because of the resveratrol.
So I added wine back in [to my diet].
But like I learned to love [coffee]. The more I researched it, the more I understood that it had mold and mitotoxins and it had all kinds of things.
Even though the pure bean could help from a physical perspective and from a healthcare perspective because of the pesticides and GMOs in the land, air and water that we have.
I hate bringing up the topic because people [think] the environment’s not that bad.
The problem is, regardless of your political stance, our environment is not healthy like it used to, because we’ve had so much pollution/
Nuclear war and when a nuclear war happens, it does not leave the stratosphere.
It disseminates across our world.
So a our things – plants and herbs and roots and seeds – you have to be very careful where you get it.
Most of my career I focused a lot on detoxification and really helping clean out the environment.
Things I’ve worked on… You can go to the store and buy coffee or buy vitamins and they can have heavy metals, lead, mercury, horrible things in it.
I don’t want to scare people.
Instead, I’ve worked on creating some things that hopefully will help people feel, look, and be better because we just all need to be as great as we can be.
There’s no easy, one pill solution, right?
Coffee was definitely something for me.
People drink [it] every day, and if they’re going to drink it, I’m hoping they drink something that’s, free of mitotoxins, that has a good pH level, that is fair trade.
I had a whole list of things that were so important to me.
When Rahm Roast launched I was very happy because we ended up getting a 91% cup score. We worked really hard for that. Only 1% of the coffee in the world has a score that high.
But I think what was more important than a score, what’s that going to do for you?
What really matters to me is that the coffee did not have toxins and the coffee did not have heavy metals and it hadn’t been exposed to GMOs or pesticides.
If my name was going to be on it it better be something that’s really helping people and making their life better. That was important to me.
Joe Winger:
Two words you said a second ago, let’s connect them: coffee and detoxification.
What does that process look like for Rahm Roast?
Dr. Christina Rahm:
I went all over, even to Ethiopia because [they] have great coffee.
I would meet with different coffee plantations and different owners trying to find a really good place. We ended up being able to find a place in Guatemala that was on top of a mountain, which had never been exposed to GMOs and pesticides.
The water’s clean, the air’s clean.
It was a very isolated place. We decided we wanted to partner with a business that was small. All they cared about was making something that was just really unique and special. [Unlike most other businesses] they were not worried about mass production.
They’re worried about making sure that it tastes good, which taste was important to us.
But the biggest issue was let’s make sure that everything is fair trade, the organic, the vegan, we wanted everything. I wanted to be sustainable.
For me, sustainable is not enough.
We need to remediate things because you can to be sustainable. It’s not completely accurate, right?
I have a lot of patents based on remediation of things and making sure that you’re not just detoxing, but you’re helping the plants and you’re helping everything grow.
Because we should have this much top soil [gestures to 6 inches] and now we have this much top soil [gestures to 2 inches] and there’s not enough nutrients in it that help the plants and the roots and the seeds. They’re just not the same.
We explored all of that and came up with a process to clean the beans and detox the beans of any kind of monotoxins, mold, fungus, bacteria, viruses, anything surrounding it.
I developed that in 2015. I started by basically writing a series of patents that had to do with getting rid of nuclear waste.
The regeneration of land, air and water and the human body and also the reversal of aging.
What I’ve learned as a scientist and as a human being is to admit failure every day, and then to admit that I’m going to try to be better every day.
And that’s what happened with the coffee.
It was a one step process that involved a four day process to make the cleaning and it’s made from basically a zeolite silica trace mineral vitamin mixture which goes in and cleans the beans.
I think that’s the reason our cup score is so high because the PH level basically getting rid of all those minor toxins, all the things, the beans that are harmful or could be harmful creates a ph level that is very conducive to our body.
I don’t know if you know this, but our Earth is composed of silica and water, right?
As humans, we are too.
So when you put something in your body, you want to make it compatible bioavailable to the body. And I would say that’s another proprietary thing that I do. And I work on things I’m working on.
Understanding the DNA of a coffee bean, and understanding our DNA and then understanding how they would work copacetically together.
Another thing that was really close to me that I actually have not talked about in any interview is the fact that. With coffee and coffee enemas and different things that people have, there’s like a 70 percent increase right now in colon cancer. It’s horrible. And I would credit that to the environment and to all the things we’re being exposed to.
And even vegans are getting colon cancer. Even younger people. You can look it up.
It was in the New York Post, everything else. So I wanted a coffee that a doctor decided functional med doctors or doctors in other countries wanted to help with this area that could use it as a colon cleanse as well.
Again, I have not talked about that anywhere, but for me, it was essential because as a person that’s had so many different types of cancer, I want to put things in my body that will help my body.
What’s interesting about what I do for a living now, I used to work in pharmaceutical and biotech and we could say.
We don’t cure bronchitis, but here’s zithromax to help with bronchitis and it does right from my perspective.
Giving people things that make their body, make them achieve the greatest thing they can, that, which is to be their best self, it’s so important.
And if those things that we give them can also improve the cellular health of their body by making the healthy cells healthier and making the cancerous or the sick cells not even wanna be there, then that is a goal.
There’s been all kinds of studies, there’s all kinds of information which shows that could be possible.
But again, the problem is in theory, yes, that can help people in different areas of health.
But in reality, I don’t feel like it has because I think the coffee beans and coffee has been exposed to so many things in our environment that then sometimes we’re putting more toxins into our body.
So that was really a major focus for me when I worked on the coffee.
We drink coffee every day and we deserve to have really good coffee.
I’m not saying,me making spaghetti and saying my spaghetti is the “best spaghetti in the world.”
I will tell you that I’ve traveled to 89 countries and I’ve studied this for years and this has been a topic of mine since I was in my twenties, that has been important to me.
Then my oldest son, my Mom used to give him the coffee with the sugar and the cream and he would just keep drinking it.
And I would get in an argument with my Mom about why are you giving my Son coffee now?
He’s bouncing off the walls. He just loves it.
So he put fire under my feet on it. I was like, I’m too busy working on all these other projects.
He was like, “Mom, you have to make good coffee.”
Because some people drink four or five glasses a day. So it needs to be healthy for you.
It’s just like water. If you’re going to drink water, you want to drink healthy water; and water is part of the process when I make the coffee too. It’s a specific type of water that helps clean the beans.
It’s interesting. I tried to do it in the United States. I could not find a master coffee maker that could do what I wanted.
I found one in Cyprus [Greece].
So I was in Cyprus introduced to an award winning coffee grinder coffee maker.
He’s won awards all over, [ he] understood my process, understood how to do it.
Then after you tasted it, after it went through the process, he was like, this is amazing. This is the best coffee ever. And again, it makes sense.
Like when we’re healthy, we look better, right?
When coffee beans are healthier, they taste better. They’re better.
It’s just simple and I love it.
I think it’s magical how science works and how all of our DNA is connected. We’re connected to a leaf on a tree. We’re also connected and able to bring coffee to the world that’s going to help people.
I think it is probably one of the things I’ve enjoyed the most in the last three to four years of my life.
Joe Winger:
That’s beautiful. Obviously you have a huge scientific background. Our audience is into the flavor. Food, spirits, wine, coffee based on flavor.
I’m sure you can understand how science can intimidate so many of us.
Is there a very simplified way of explaining what makes Rahm Roast good for the body, good for the planet?
Dr. Christina Rahm:
It’s like going to an organic farm up in the mountains where everything’s perfect and tasting a bite of a watermelon and it just tastes so great.
Or of strawberries.
When you go to these places on these islands that have never been exposed to GMOs and pesticides.
And you’re like, why does this taste better?
Sometimes in the United States, you’ll buy a rose for someone and it doesn’t even smell like a rose, but then you’ll go to a tropical island where they don’t use GMOs or pesticides and it smells so beautiful.
This is the most beautiful rose. It smells so amazing.
The coffee was made and sourced from a single source in a place that was the perfect environment that we could find. We looked everywhere.
Then the process. That was made basically cleaning it until it was beautiful and perfect. It’s like you brush your teeth, you take a bath, you look better.
If you don’t shave or brush your teeth or take a bath for two years, then you may not look the same as you look today.
This coffee has been cleaned in a very holistic way, organic way using only natural.
It tastes amazing. It tastes almost like chocolate.
It’s very smooth.
Using zeolites [like they] used to line the ducts of the Aztec and Incas and Mayas and the pyramids. It’s documented throughout history and all I did was take a process and make sure it was cleaning so that it would look beautiful.
I think it’s simple.
I sourced it from the most amazing place that had not been exposed to pesticides and GMOs, that was fair trade, that everything was a sole source farmer.
We knew everything about the history. I want your audience to also know this.
It’s not just the beans and the plants.
It’s the parent plants and the genetics behind it.
When you see race horses. They breed, right? You pay a lot of money if you have a winner from the Kentucky Derby. Because it’s genetics.
There’s a genetic component and there’s always this debate about genetics and the environment.
Which one’s better?
And so to me, both are important.
So I looked at the genetics of the plants and the seeds
I made sure the environment was a really good environment to raise a healthy environment to raise these amazing coffee beans. And then we just cleaned them and made them even more beautiful so that everyone could taste how amazing they are.
Scientists made GMOs to try to make plants bigger, better, right? That failed.
So as a scientist I went back to school, I went to Harvard and studied nanobiotechnology for a very different reason than most people think.
I studied to see how we could reverse it.
Things naturally from things that we’ve put into our world that weren’t natural, that have hurt us.
Joe Winger:
Incredibly inspirational.
From a corporate point of view, can you talk a little bit about what inspired you to pursue the social responsibility of the company?
Dr. Christina Rahm:
In my career, I worked for the government. I’ve worked for a lot of the top pharmaceutical and biotech companies.
I would say I failed at that in many ways.
Our economy depends on spending a lot of money on health care.
It was a hard time for me, but I never gave up.
From my perspective. Since I had cancer, since I had Lyme’s disease, since I had a child that had cancer, I’ve devoted my life to trying to do the right thing. I have an opportunity to be alive for a reason.
It was a blessing, even though I didn’t feel like it was a blessing when I was diagnosed. I have a warrior strength of fighting anything.
We’ve just got to be better humans, right?
My goal is to make every person have the longest, best life possible.
That means mentally, emotionally, physically, and spiritually. And as a scientist, I feel like it’s on my shoulders and my responsibility to tell the truth and to do it in a positive way instead of being a whistleblower blowing things up.
I want to offer these things that can help people.
About 8-9 years ago, I started really stepping up and talking about social issues, working on female empowerment. I just always try to talk about how we can empower.
When you have gifts, if you have influence, if you have money, if you have power, your job is to protect those weaker than you or that need help.
And somehow we’ve lost that in our move for success.
We think we don’t we forget about that. But for me, that’s my motive to make social change is to it’s my responsibility to be a good human. I’m going to die someday. And I’m going to have to answer for everything I’ve done on this earth.
So I have to try every day to be better.
The coffee was something that was for a social change that I think we need to be aware of without scaring everyone.
And so that has led me to move past that. To run companies. I have 22 companies actually under DRC ventures and a lot of people don’t know that. So there’s 22 companies that I’m actually in charge of right now, trying to make some good social changes in the world.
Joe Winger:
For our audience who wants to learn more about your and Rahm Roast Coffee, what are the best ways?
