Jackpot for Las Vegas! American Film Market 2024 Moves To Vegas' Palms Casino Resort

Jackpot for Las Vegas! American Film Market 2024 Moves To Vegas’ Palms Casino Resort

The Independent Film & Television Alliance® (IFTA®) and its Board of Directors announce that the American Film Market (AFM®), its industry flagship event, will relocate to Palms Casino Resort in Las Vegas for its 45th edition.

New Chapter for American Film Market in 2024

Scheduled for November 5 to 10, 2024, this move marks a new chapter for AFM.

Jackpot for Las Vegas! American Film Market 2024 Moves To Vegas’ Palms Casino Resort

Held in Los Angeles and Santa Monica for over four decades, AFM is a cornerstone event for the independent entertainment industry.

Companies Including Arclight Films, Blue Fox Entertainment, Cornerstone, Film Mode Entertainment, FilmNation Entertainment, HanWay Films, Lakeshore Entertainment, Millennium Media,

Myriad Pictures, NEON, Protagonist Pictures, The Exchange, WME Independent & XYZ Films

Already Committed as Exhibitors at the Palms for AFM24

American Film Market 2024 multi-City Search

The decision to move American Film Market to Las Vegas comes after a multi-city search and careful consideration of the needs of AFM’s Exhibiting Sales Companies and Buyers and reflects IFTA’s dedication to creating the optimal environment where the global film and television industry can converge, collaborate, and conduct business seamlessly.

“After extensive research, discussions with the Board and invaluable feedback from stakeholders, this move underscores our determination to evolving AFM to meet today’s industry needs,”
Clay Epstein
IFTA Chairperson and President of Film Mode Entertainment.

“The strength of the AFM lies in its ability to create community and present a sophisticated platform for all our participants’ activities in one convenient location. The Palms enables us to do all of that and beyond.”

Palms Casino Resort offers a wealth of modern facilities and conveniences, all in a single location for an enhanced market experience. Highlights include newly renovated rooms and suites for Exhibitor office space and guest rooms, the Brenden Theatres’ 14 screen state-of-the-art multiplex, and more than 170,000 square feet of dedicated conference, meeting, and event space.

Las Vegas presents easy travel options, including domestic and international flights from over 160 locations, and its close proximity to Los Angeles, with over 35 daily flights, expands the options and allows AFM participants easy stopovers. Furthermore, Las Vegas offers a wealth of dining, sleeping, entertaining, and shopping opportunities, providing added value for AFM participants.

Epstein further added, “This move to Las Vegas is generating support and enthusiasm from colleagues around the world and we are excited to welcome everyone to AFM 2024 in November.”

Major production, finance, sales and distribution companies, including Arclight Films, Blue Fox Entertainment, Blacktop International, Cinema Management Group, Cornerstone, The Exchange, Film Mode Entertainment, FilmNation Entertainment, Film Seekers, HanWay Films, A Higher Standard, Lakeshore Entertainment, Millennium Media, Myriad Pictures, NEON, Protagonist Pictures, The Asylum, The Solution Entertainment Group, Vision Films, WME Independent and XYZ Films have already committed to participating in AFM24 in the new Las Vegas Palms locale, underscoring the industry’s enthusiasm for this monumental move and the importance of AFM to their businesses.

Jean Prewitt, IFTA President & CEO commented: “AFM was created by the Independents and remains the Independents’ market. The industry has called for a fresh look at how the market can better serve a rapidly changing business. The Board has made a monumental decision that allows us to better serve these needs. We look forward to introducing everyone to the new AFM venue and its offerings.”

“We’re delighted to extend a warm welcome to the American Film Market,” said Cynthia Kiser Murphey, General Manager of Palms Casino Resort. “Our team members are committed to providing the Palms signature and personalized hospitality to each and every guest. The AFM’s needs and our offerings make for a perfect match and we look forward to hosting the AFM participants this November.”

As AFM prepares to make its debut in Las Vegas this Fall, further details will be unveiled in the coming weeks and months.

About the American Film Market® (AFM®)

The AFM is where the global film and television business comes to life every November. The only independently produced international sales market, hundreds of finance, production, sales and distribution companies and thousands of professionals from every segment of the industry, convene at AFM for six days of discovery, development, deal making, networking, marketplace discussions and world-class conferences. The AFM is produced by the Independent Film & Television Alliance® (IFTA®) and serves as the annual fundraiser for the association.

About the Independent Film & Television Alliance® (IFTA®)
IFTA is the global trade association for independent film and television production, finance, distribution, and sales companies. The organization represents the independent sector before governments and international bodies and provides significant entertainment industry services to independent companies around the world.

About Palms Casino Resort

Palms Casino Resort is making history as the first resort in Las Vegas fully owned and operated by a Native American Tribe. Palms Casino Resort features two distinct towers with 766 hotel rooms and suites, a diverse mix of bars, restaurants, live entertainment venues, and immersive lifestyle experiences across a 95,000-square-foot reimagined casino. Offering free valet and self-parking, the resort also includes over 190,000 square feet of meeting, convention, and event space; the Pearl, a 2,500-seat theater; an expansive pool, The Spa & Salon at Palms; a wedding chapel; the Brenden Theatre 14-screen cinema and nearly 600 units at Palms Place condominiums.

Palms is located just west of the center of the Las Vegas Strip off I-15 on Flamingo Road. Palms Casino Resort is owned by The San Manuel Gaming and Hospitality Authority (“SMGHA”) an affiliate of the San Manuel Band of Mission Indians. For more information visit http://www.palms.com/ or the Palms Press Room. Follow Palms on social media Facebook Twitter Instagram.

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The On The Rocks Cocktail That Stole the Show on the Las Vegas Strip—And Dylan Efron’s Pouring It Backstage at American Music Awards

By Rebecca Feinstein — 2 days ago

The Cocktail That Stole the Show on the Las Vegas Strip—And Dylan Efron’s Pouring It Backstage

Forget the casino bars—On The Rocks™ Premium Cocktails brought mixology magic to the AMAs at Fontainebleau Las Vegas, and now it’s taking over the Strip.

Las Vegas knows how to party. From the glowing lights of the Bellagio to the edge-of-the-universe spectacle of the Sphere, the Strip is a living, breathing celebration of excess, style, and spectacle. But even in a city famous for flair, one bottled cocktail brand just managed to upstage the biggest night in music.

On The Rocks™ Premium Cocktails returned as the official cocktail of the 2025 American Music Awards, which aired live from the dazzling new Fontainebleau Las Vegas on May 26. And let’s just say—this was not your typical lobby bar experience.

Amid star-studded performances and red carpet drama, On The Rocks™ delivered a show-stopping performance of its own, serving up bold, bartender-crafted drinks that were as camera-ready as the celebs sipping them.

Sin City, Meet Your New Signature Serve

As nominees strutted down the red carpet and fans flooded the BleauLive Theater, On The Rocks™ took over the lobby, turning it into a full-blown cocktail lounge where guests could sip high-end classics like the Old Fashioned or Margarita—straight from the bottle, no shaker required.

The buzz wasn’t limited to the bar.

Backstage, Dylan Efron poured up a round of On The Rocks™ Margaritas before clinking glasses with an Old Fashioned. The scene, aired live during the AMAs broadcast, gave audiences a rare behind-the-scenes toast and introduced the brand’s new campaign, “Make it a Cocktail.”

His moment? Casual, stylish, very Vegas—and very much the vibe On The Rocks™ is serving.

Catch the content yourself at @otrcocktails. It’s enough to make you want to swap your casino comp drink for something a little more refined.

Changing the Cocktail Game—Vegas Style

“The American Music Awards are all about celebrating the moments that bring people together—and that’s exactly what On The Rocks™ is created to do,” said Carol Robert, managing director, U.S. ready-to-drink at Suntory Global Spirits.

That quote is more than a soundbite. It’s the heart of the brand’s latest campaign, “Make it a Cocktail,” which premiered during the AMA broadcast.

Instead of saving great cocktails for dinner dates or swanky lounges, the campaign dares you to elevate everyday situations—think: grabbing a Cosmopolitan from your hotel minibar, cracking open a Jalapeño Pineapple Margarita by the pool, or sneaking a Manhattan into your Sphere viewing party.

In a city where everything is larger than life, On The Rocks™ fits right in.

Vegas-Ready Cocktails Without the Wait

Founded in 2015 by a group of restaurateurs and bartenders who wanted to bring premium cocktails to places where mixologists aren’t usually found—airports, festivals, hotel rooms—On The Rocks™ is all about pairing convenience with serious craft.

You’ll find Vegas favorites like:

The Cosmopolitan (hello, Carrie Bradshaw)
The Margarita (classic or jalapeño pineapple twist)
The Espresso Martini (because sleep is optional)
The Blue Hawaiian (poolside perfection)
The Manhattan (for when you’re feeling extra Rat Pack)

There are even limited-edition gems like the Spiced Pear Whiskey Sour and the Lemon Drop Martini, plus sparkling canned options ideal for pool days or pre-gaming before a concert at the Sphere: Sparkling Lime Margarita, Mango & Mint Mojito, and Cucumber & Lemongrass Mule.

This isn’t just convenience—it’s cocktail culture on your terms.

Where to Find It on (and Off) the Strip

Whether you’re staying at the Bellagio, pregaming before a show at The Sphere, or lounging at Resorts World, On The Rocks™ is a vibe you can take anywhere. Available at major retailers and hotel outlets across Las Vegas, it’s never been easier to “make it a cocktail” without waiting for table service or paying nightclub prices.

Check out the full lineup and campaign videos at ontherockscocktails.com or follow them on Instagram at @otrcocktails for exclusive content, new drops, and cocktail inspo.

Bottom line:
In a city that never stops celebrating, On The Rocks™ Premium Cocktails is the drink that keeps up. Whether you’re walking the Strip, lounging in your suite, or hitting an afterparty in a penthouse, this ready-to-pour cocktail brand brings the mixology—without missing a bea

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Las Vegas’s Best-Kept Secret? $49 Hotel Rooms With Free Perks Just Minutes from the Strip

By Contributor — 3 days ago

Las Vegas’s Best-Kept Secret? The Strat with $49 Hotel Rooms With Free Perks Just Minutes from the Bellagio & Sphere

In a city where luxury can come with a jaw-dropping price tag and $25 cocktails are just part of the vibe, one iconic Las Vegas resort is doing something rare—turning back the clock.

Just north of the Bellagio fountains and within sight of the dazzling new Sphere, The STRAT Hotel, Casino & Tower is pulling a bold move with its just-announced “Summer of Value” promotion. For those nostalgic for the days when Vegas was a playground for savvy deal-hunters, this might be the hottest (and most unexpected) offer on the Strip.

Las Vegas The Strat

Yes, You Read That Right: $49 Rooms—All In

Starting June 1, The STRAT is offering midweek stays for just $49 per night—and that includes all taxes and resort fees. Weekend stays? Still a jaw-dropping $99. That alone is enough to stop scrolling. But they didn’t stop there.

“We’re bringing that spirit back this summer with unprecedented rates,” said Skylar Dice, senior vice president and general manager of The STRAT. “With all taxes and resort fees included, plus daily dining credits and admission to The STRAT Tower, this package delivers exceptional value for our guests.”

What You Actually Get: A Breakdown of the “Summer of Value” Deal

Book with the promo code SSOV25 and here’s what’s included:

$25 daily dining credit to use at any of The STRAT’s restaurants or bars—yes, including the famous Top of the World Steakhouse, which slowly rotates 360 degrees atop the tower, offering unmatched panoramic views of the Strip. Other options include PT’s Wings & Sports, the stylish CHĪ Asian Kitchen, and multiple grab-and-go eateries and bars across the property.
Free admission for two to the Observation Deck—the tallest of its kind in the U.S., perched at a dizzying 1,149 feet. It’s the kind of view people come to Vegas to Instagram.
Newly renovated rooms designed with a clean, modern aesthetic—think minimalist comfort meets retro-Vegas flair. These aren’t the tired hotel rooms of yesteryear; many have been refreshed to reflect a more upscale and inviting look.

More Than a Deal: Full-On Vegas Entertainment Without Leaving the Hotel

For thrill-seekers, The STRAT is also home to some of the city’s most extreme adrenaline-pumping rides, dangling right off the side of the tower. SkyJump, Insanity, Big Shot—they’re not for the faint of heart, but they are iconic.

credit Anthony Mair

There’s also Terry Fator live, L.A. Comedy Club, and Atomic Golf, a state-of-the-art golf entertainment venue that blends nightlife with high-tech tee-offs. And let’s not forget the casino itself, which remains a favorite for both locals and visitors looking for a less congested gaming experience.

Why This Deal Hits Differently Right Now

As Las Vegas continues to explode with new luxury properties, mega-resorts, and billion-dollar attractions like the Sphere, many travelers are looking for a return to what made Vegas famous in the first place: unbeatable value, unforgettable experiences, and that unmistakable thrill of feeling like you’ve discovered something just before everyone else does.

The STRAT’s “Summer of Value” package checks all those boxes. For couples looking for a spontaneous getaway, families trying to stretch their summer vacation dollars, or even locals wanting a staycation with sky-high perks, it’s the rare offer that sounds too good to be true—and somehow, isn’t.

Fine Print & Fast Facts

Available June 1 through August 28
Book with code SSOV25
Subject to blackout dates (as always, check the site or call 800-998-6937 for availability)
Free self-parking for all Nevada residents
STRAT “True Locals” program offers additional exclusive discounts

The STRAT might not be the newest resort on the Strip, but this summer, it just might be the smartest.

For more details or to book, visit www.TheSTRAT.com. But if you’re thinking about it, don’t wait—at $49 a night, the odds of these rooms disappearing fast are higher than a blackjack dealer hitting 21.

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David “Big Papi” Ortiz Hits the Vegas Strip with Ozama Rum—A Dominican Spirit Poised to Take Over Sin City

By Marty Neehin — 3 days ago

David “Big Papi” Ortiz Hits the Vegas Strip with Ozama Rum—A Dominican Spirit Poised to Take Over Sin City

In a city where big personalities, bold flavors, and luxury experiences are the currency of cool, David Ortiz’s latest project might be one of the most exciting new arrivals of the season. The Hall-of-Fame slugger—known to millions as “Big Papi”—has officially stepped into the world of premium spirits with the launch of Ozama Rum, a 100% Dominican-made brand that’s already generating serious buzz from the Bellagio to the Sphere.

Ozama Rum

More than just another celebrity-backed bottle, Ozama Rum is an unapologetically Dominican creation from top to cork. It’s bold, joyful, and beautifully made—just like its founder. And for a Las Vegas crowd that appreciates authenticity with a side of glamour, it’s hitting all the right notes.

“To me, Ozama isn’t just about rum, it’s about identity, pride, and progress,” said Ortiz. “I wanted to build something that celebrates the energy and soul of my people and shows the world what we’re made of. It’s always been important for me to do things the right way, which is why this labor of love has been one of the most rewarding projects of my career. I can’t wait for people to try it! They say that perfection doesn’t exist, but you can get close to it.”

Ozama Rum: A Spirit With a Story

Named after the Ozama River in the heart of Santo Domingo—where Ortiz spent his childhood swimming, fishing, and crabbing for jaiba—this rum is as personal as it is premium. Every step of production takes place in the Dominican Republic, from sugarcane harvesting to fermentation, distillation, and aging in oak barrels for at least a year. The result? A rum that proudly carries the Ron Dominicano denominación de origen and a flavor profile designed to stand out on the Strip.

Launching in three expressions, Ozama offers something for every level of rum lover:

Ozama Blanco: A platinum-hued stunner with citrus and white pepper aromas, perfect for mixing at poolside cabanas or sipping over ice on a rooftop bar near the Sphere.
Ozama Añejo: A rich, copper-aged rum that delivers smooth layers of chocolate, vanilla, and toffee—ideal for pairing with an indulgent dessert at Lago or Mayfair Supper Club.
Ozama Gran Añejo: The crown jewel. This silky, amber beauty features notes of dates, raisins, honey, and fine wood. It’s made for cigar lounges and exclusive tastings tucked away behind velvet ropes.

Prices range from $25–$40 per 700ml bottle, making Ozama an accessible luxury—whether you’re a Vegas local or visiting for the weekend.

Why Ozama Rum Belongs in Las Vegas

With Vegas emerging as one of the nation’s premier markets for experiential dining and high-end mixology, Ozama Rum arrives at a perfect moment. According to GVR, the global rum market was valued at $11.77 billion in 2022 and is projected to grow by 5.6% annually through 2030. Consumers are looking for authenticity, story, and flavor—and Ozama delivers on all three.

This isn’t just a product—it’s a platform. Ortiz and his team, including Drink2Success CEO Abbott Wolfe, have big plans. “From day one, David had a clear vision to create an ultra-premium rum that feels authentic, vibrant, and undeniably Dominican—it was important to him to spotlight the Dominican Republic and at the same time give back to the community that raised him,” said Wolfe.

That “give back” piece isn’t just PR. Two percent of Ozama’s profits will fund cleanup efforts along the Ozama River and support local Dominican communities. For Vegas consumers—who are increasingly values-driven—this social impact component is another compelling reason to raise a glass.

Available Now: Where to Find Ozama Rum in Las Vegas

Ozama is currently available online at drinkozama.com and is rolling out across the Northeast and Dominican Republic, with expansion to select cities including Las Vegas expected by late summer. Expect to see it on cocktail menus at top Strip lounges, boutique hotel bars, and exclusive VIP events as early as this fall.

Want to be ahead of the curve? Keep an eye out for curated tasting events in partnership with Latin American restaurants, luxury liquor stores, and Vegas nightlife hotspots. Follow @drinkozama on Instagram, TikTok, and Facebook to stay updated.

Final Sip: Vegas-Ready and Rooted in Culture

In a city built on spectacle and storytelling, Ozama Rum is more than a new spirit—it’s a cultural moment. Whether you’re unwinding in a Bellagio suite, mixing up cocktails for a private Sphere afterparty, or simply enjoying a quiet pour at home, this Dominican original brings joy, depth, and a taste of Big Papi’s pride.

And if you ask Ortiz, that’s the whole point.

“They say that perfection doesn’t exist,” he said. “But you can get close to it.”

In Vegas, we’d call that a win.

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