David “Big Papi” Ortiz

David “Big Papi” Ortiz Hits the Vegas Strip with Ozama Rum—A Dominican Spirit Poised to Take Over Sin City

In a city where big personalities, bold flavors, and luxury experiences are the currency of cool, David Ortiz’s latest project might be one of the most exciting new arrivals of the season. The Hall-of-Fame slugger—known to millions as “Big Papi”—has officially stepped into the world of premium spirits with the launch of Ozama Rum, a 100% Dominican-made brand that’s already generating serious buzz from the Bellagio to the Sphere.

More than just another celebrity-backed bottle, Ozama Rum is an unapologetically Dominican creation from top to cork. It’s bold, joyful, and beautifully made—just like its founder. And for a Las Vegas crowd that appreciates authenticity with a side of glamour, it’s hitting all the right notes.

“To me, Ozama isn’t just about rum, it’s about identity, pride, and progress,” said Ortiz. “I wanted to build something that celebrates the energy and soul of my people and shows the world what we’re made of. It’s always been important for me to do things the right way, which is why this labor of love has been one of the most rewarding projects of my career. I can’t wait for people to try it! They say that perfection doesn’t exist, but you can get close to it.”

Ozama Rum: A Spirit With a Story

Named after the Ozama River in the heart of Santo Domingo—where Ortiz spent his childhood swimming, fishing, and crabbing for jaiba—this rum is as personal as it is premium. Every step of production takes place in the Dominican Republic, from sugarcane harvesting to fermentation, distillation, and aging in oak barrels for at least a year. The result? A rum that proudly carries the Ron Dominicano denominación de origen and a flavor profile designed to stand out on the Strip.

Launching in three expressions, Ozama offers something for every level of rum lover:

• Ozama Blanco: A platinum-hued stunner with citrus and white pepper aromas, perfect for mixing at poolside cabanas or sipping over ice on a rooftop bar near the Sphere.

• Ozama Añejo: A rich, copper-aged rum that delivers smooth layers of chocolate, vanilla, and toffee—ideal for pairing with an indulgent dessert at Lago or Mayfair Supper Club.

• Ozama Gran Añejo: The crown jewel. This silky, amber beauty features notes of dates, raisins, honey, and fine wood. It’s made for cigar lounges and exclusive tastings tucked away behind velvet ropes.

Prices range from $25–$40 per 700ml bottle, making Ozama an accessible luxury—whether you’re a Vegas local or visiting for the weekend.

Why Ozama Rum Belongs in Las Vegas

With Vegas emerging as one of the nation’s premier markets for experiential dining and high-end mixology, Ozama Rum arrives at a perfect moment. According to GVR, the global rum market was valued at $11.77 billion in 2022 and is projected to grow by 5.6% annually through 2030. Consumers are looking for authenticity, story, and flavor—and Ozama delivers on all three.

This isn’t just a product—it’s a platform. Ortiz and his team, including Drink2Success CEO Abbott Wolfe, have big plans. “From day one, David had a clear vision to create an ultra-premium rum that feels authentic, vibrant, and undeniably Dominican—it was important to him to spotlight the Dominican Republic and at the same time give back to the community that raised him,” said Wolfe.

That “give back” piece isn’t just PR. Two percent of Ozama’s profits will fund cleanup efforts along the Ozama River and support local Dominican communities. For Vegas consumers—who are increasingly values-driven—this social impact component is another compelling reason to raise a glass.

Available Now: Where to Find Ozama Rum in Las Vegas

Ozama is currently available online at drinkozama.com and is rolling out across the Northeast and Dominican Republic, with expansion to select cities including Las Vegas expected by late summer. Expect to see it on cocktail menus at top Strip lounges, boutique hotel bars, and exclusive VIP events as early as this fall.

Want to be ahead of the curve? Keep an eye out for curated tasting events in partnership with Latin American restaurants, luxury liquor stores, and Vegas nightlife hotspots. Follow @drinkozama on Instagram, TikTok, and Facebook to stay updated.

Final Sip: Vegas-Ready and Rooted in Culture

In a city built on spectacle and storytelling, Ozama Rum is more than a new spirit—it’s a cultural moment. Whether you’re unwinding in a Bellagio suite, mixing up cocktails for a private Sphere afterparty, or simply enjoying a quiet pour at home, this Dominican original brings joy, depth, and a taste of Big Papi’s pride.

And if you ask Ortiz, that’s the whole point.

“They say that perfection doesn’t exist,” he said. “But you can get close to it.”

In Vegas, we’d call that a win.