WWE and Seagram’s Escapes Spiked Just Launched Boozy Tag-Team Drinks — And Vegas Is Ground Zero
LAS VEGAS — In a city built for big bets and bold flavors, WWE and Seagram’s Escapes Spiked are rolling out a new kind of tag team — and it’s landing in Vegas with the power of a steel chair to the taste buds.
For the first time ever, WWE is stepping into the ready-to-drink ring with the Seagram’s Escapes Spiked WWE Series — a trio of flavored malt beverages designed to bring high-octane flavor to every fan, fight night, and pool party on the Strip.
The collab was announced by TKO Group Holdings (NYSE: TKO), WWE’s parent company, in what’s being billed as a multi-year partnership that blends superstar spectacle with party-starting refreshment. Naturally, there’s no better launchpad than the entertainment capital of the world.
And yes, these drinks are already hitting Las Vegas retailers just in time for summer throwdowns, bar takeovers, and hotel suite watch parties.
WWE’s First Boozy Collab Drops in the City That Never Closes
This is the first time WWE has ever put its name on a ready-to-drink alcoholic product, and they’re doing it with flair that would make Ric Flair proud. Vegas, with its all-night energy, poolside culture, and love of spectacle, is the perfect place to unleash it.
“Seagram’s has a rich history of innovation and a deep commitment to authenticity, making it the ideal partner to go to market with our first-ever licensed ready-to-drink product,” said Grant Norris-Jones, EVP and Head of Global Partnerships at TKO. “Vegas is where big moments happen—and this is one of them.”
Flavors Built for the Strip
The Seagram’s Escapes Spiked WWE Series isn’t pulling punches. These bold, fruit-forward drinks are made to turn heads at every cabana, casino, or backyard fight night:
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Rumble Punch™ – Based on the fan-favorite “Jamaican Me Happy,” this one packs a tropical punch with strawberry, watermelon, lemon, and guava. Think daytime pool party at the Flamingo.
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Pineapple Powerhouse™ – A cocktail of pineapple, cherry, and lime that hits like a powerbomb and cools like AC in the Bellagio lobby.
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Slammin’ Blueberry™ – Blueberry and lemon come together like a perfect tag team—sweet, smooth, and ready for the afterparty on Fremont Street.
Each can brings maximum flavor with just the right ABV to keep the party going from pre-game to main event.
Lights, Action, and In-Store Appearances
As an Official Partner of WWE, Seagram’s Escapes Spiked will be all over your screen during WWE’s biggest shows, including SummerSlam®, Survivor Series®, and the upcoming Money in the Bank®, which kicks off June 7 at LA’s new Intuit Dome—but make no mistake, Vegas is already in on the action.
Expect WWE Superstars to show up at select Vegas retailers for autograph signings, photo ops, and high-energy fan meet-and-greets. If you thought your local liquor store was just for grabbing a six-pack, think again—this summer, it might be hosting a WWE champ.
“This partnership lets us connect with WWE’s passionate fanbase in a whole new way,” said Jaime Polisoto, brand director for Seagram’s Escapes. “And there’s no better place to make that connection than Las Vegas — where the nights never end and the fans never stop cheering.”
Viva Las Flavor
From bachelor parties at The Cosmo to weekend warriors crowding sportsbook bars at Caesars, the Seagram’s Escapes Spiked WWE Series is poised to become the go-to drink for Vegas fight nights and fan blowouts.
So whether you’re watching the main event from a Strip-side suite, pregaming in the MGM lobby, or hosting a viewing party in North Vegas, grab a can, raise a toast, and get ready to rumble — Vegas style.
Because in this city, every night is a main event.
