Makers Mark Cellar Aged 2024 Debuts its most mature bourbon
Makers Mark, the iconic Kentucky bourbon driven by a vision for better flavor and a better world, announces the 2024 release of Maker’s Mark Cellar Aged: the annual, global limited-release expression that delivers the distillery’s highly anticipated and oldest release.
Maker’s Mark Cellar Aged 2024
Like the inaugural, award-winning 2023 release, Maker’s Mark Cellar Aged 2024 is aged to taste, not time – now blending 12- and 13-year-old Maker’s Mark to unlock new flavors.
“We surprised the world
with the debut of Maker’s Mark Cellar Aged last year,
a bold step in our family’s legacy because, for more than 65 years, aging our whisky for a decade-plus wasn’t something we did,”
Rob Samuels
8th generation whisky maker and Managing Director,
Maker’s Mark
“Staying true to our founders’ flavor vision and our relentless pursuit of excellence, we’re thrilled to introduce our most mature bourbon yet.”
Meticulously crafted, Maker’s Mark Cellar Aged 2024 blends 15% Maker’s Mark 12-year-old and 85% Maker’s Mark 13-year-old, at 59.7% ABV or 119.3 Proof.
Aroma: Maker’s Mark Cellar Aged 2024
The aroma has notes of caramelized sugar and toasted almond.
Palate: Maker’s Mark Cellar Aged 2024
The palate unveils a delicate interplay of buttery shortbread, rich coconut, and bright spices. A lingering finish showcases dried dark fruit and subtle oak undertones.
“Delivering an elevated expression that’s distinctly Maker’s Mark,
Cellar Aged finishes maturation in our LEED-certified cellar,
built into the limestone shelf that surrounds us, creating a richer, deeper and more complex bourbon, free from the harsher tannic effects commonly found in older American whiskies,”
Dr. Blake Layfield
Head of Innovation and Blending, Maker’s Mark
The limestone shelf that surrounds Star Hill Farm, homeplace to the Maker’s Mark Distillery, is key to crafting the unique taste of its bourbon – thanks to the innovative spirit of Margie and Bill Samuels, Sr., who in 1953, chose the land in Loretto, Kentucky because of its water source and natural watershed.
Maker’s Mark still owns, protects, and enriches all 76 acres of its main lake’s watershed; and today, is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified Certification, a reflection of the brand’s dedication to regenerative agriculture practices that enhances the flavor of its bourbon.
Maker’s Mark Cellar Aged 2024 will be available for a suggested retail price of USD $174.99 in the United States beginning today; in the United Kingdom, Germany and select Global Travel Retail accounts in the coming weeks; and in Korea, Japan and Singapore in early 2025.
In the United States, in addition to select retailers nationwide, the limited-release Maker’s Mark Cellar Aged 2024 will be available for purchase at the Maker’s Mark Distillery by booking the Cellar Aged Experience at https://www.makersmark.com//distillery/visit-us.
For more information about Maker’s Mark, please visit www.MakersMark.com.
ABOUT MAKER’S MARK
Maker’s Mark® is the iconic handmade Kentucky bourbon driven by a vision for better flavor and a better world. Maker’s Mark began with the innovative spirit of Margie and Bill Samuels, Sr., who in 1953, fulfilled their dream to create a delicious bourbon without the bite, using soft red winter wheat instead of rye to enhance the softness, sweetness and signature creaminess. Highly desired around the world, Maker’s Mark is handmade, hand-dipped in our signature red wax, and every barrel continues to be rotated by hand and is aged to taste not time.
Always true to the founders’ vision, Maker’s Mark continues to shape the brand’s future through purposeful, flavor-driven innovation. In recent years, the brand has introduced thoughtful, super-premium expressions to its portfolio, including Maker’s Mark 46, Maker’s Mark Cask Strength, and Maker’s Mark Cellar-Aged, all Double Gold winners of the 2024 San Francisco World Spirits Competition, as well as Maker’s Mark Private Selection: the brand’s custom barrel program.
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Superstar Chef “The Bear” Matty Matheson launches #TGISunday with Pacific Foods to Tackle the Sunday Scaries
Pacific Foods, a brand known for its organic and high-quality ingredients, has launched its #TGISunday content series to help people overcome the widespread phenomenon known as the “Sunday Scaries.”
Developed in partnership with chef and television star Matty Matheson, the series is designed to transform Sunday anxiety into a time for culinary joy and inspiration.
A recent survey by Pacific Foods* revealed the deep impact of the Sunday Scaries, with the average American experiencing this pre-Monday apprehension 36 times a year. Typically, the unsettling feelings begin around 3:54 p.m. on Sundays, leading to an average of six hours and six minutes** spent in dread each week—totaling a staggering 219 hours annually.
Recognizing that cooking serves as a soothing activity for many with 31% of people finding joy in preparing meals on Sundays, Pacific Foods is addressing these anxieties by offering easy, comforting recipes through the #TGISunday content series on its website.
Matty Matheson and a group of wellness and food aficionados will share curated recipes designed to combat the Sunday Scaries and embrace the calming, restorative power of cooking to unwind and reclaim their Sundays.
Chef Matty Matheson brings his trademark enthusiasm to the kitchen, making his stance on Sundays clear by turning them into a day of culinary excitement. “Look, I know Sundays can be a drag for a lot of folks, so let’s flip that script. Let’s rock the kitchen with some serious cooking that’s all about fun and flavor without it being a chore or another worry. Cooking isn’t just about eating; it’s about chilling out and making something awesome that feeds your soul,” explains Matheson.
Matty’s unique recipe—the Spicy Shrimp Pasta Bake—will be a highlight of the series, which will also feature content from various figures known for their culinary expertise. All recipes and tips will be available through social where viewers of the #TGISunday series are encouraged to share their own meal-hacking tips using Pacific Foods products. Fans can also enter to win a custom illustrated soup mug, designed by Pacific and Matheson, to add to their Sunday rituals.
“Matty Matheson’s vibrant personality and the joy he brings to food make him a natural fit to join us in our mission to take back Sundays,” said Erika Jubinville, head of Pacific Foods marketing. “He inspires all of us to bring more fun and creativity to our cooking routine, and sparks excitement for new ways to use Pacific products.”
For more insights into the #TGISunday series, please visit pacificfoods.com/TGISunday.
About Pacific Foods
Pacific Foods was founded in 1987 in Tualatin, Ore. and was acquired by Campbell Soup Company in 2017. For more than 150 years, Campbell (NASDAQ:CPB) has been connecting people through food they love. Generations of consumers have trusted us to provide delicious and affordable food and beverages. Headquartered in Camden, N.J. since 1869, the company generated fiscal 2023 net sales of $9.4 billion. Our portfolio includes iconic brands such as Campbell’s, Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Milano, Michael Angelo’s, noosa, Pace, Pacific Foods, Pepperidge Farm, Prego, Rao’s, Snyder’s of Hanover, Swanson and V8. Campbell has a heritage of giving back. The company is a member of the Standard & Poor’s 500 as well as the FTSE4Good and Bloomberg Gender-Equality Indices. For more information, visit www.campbellsoupcompany.com.
Vegas is looking for a Cocktail-Inspired Meat Stick: from Vermont Smoke & Cure and WhistlePig Whiskey
Vermont Smoke & Cure and WhistlePig Whiskey Unveil Cocktail-Inspired Meat Stick
Vermont Smoke & Cure, a rural smokehouse maker of premium meat products, and WhistlePig Whiskey, acclaimed for its exceptional rye whiskey, announce their groundbreaking collaboration:
Maple Old Fashioned Smoked Meat Sticks, a limited time offering.
This innovative product marks a creative partnership in the premium meat sticks category, combining Vermont’s rich culinary traditions with the artistry of craft cocktails.
Inspired by the classic Maple Old Fashioned cocktail, these unique meat sticks are slow-cooked in Vermont Smoke & Cure’s smokehouse using locally-sourced WhistlePig Whiskey, custom made chips from whiskey barrel staves and WhistlePig’s Barrel-Aged Maple Syrup.
Cocktail-Inspired Meat Stick: from Vermont Smoke & Cure and WhistlePig Whiskey
The result is a sophisticated snack that pairs perfectly with whiskey and elevates the cocktail experience. Made with pork raised without antibiotics or added hormones, these sticks contain no artificial colors, preservatives, or flavors, staying true to both brands’ commitment to quality.
“We’re thrilled to partner with WhistlePig to create something truly special for snack enthusiasts and cocktail aficionados alike,”
Michael Schafer
Commercial Business Lead of Vermont Smoke & Cure.
“This collaboration represents the best of Vermont craftsmanship and innovation.”
Meghan Ireland, Chief Blender at WhistlePig Whiskey, added, “Our partnership with Vermont Smoke & Cure allows us to extend the WhistlePig experience beyond the glass. These meat sticks are the perfect complement to our whiskey and embody the spirit of Vermont’s maker culture.”
“The idea to present these meat sticks as a cigar-like experience came naturally to our team,” said Catherine Weiner, senior brand manager at Vermont Smoke & Cure. “We recognized the longstanding tradition of pairing whiskey with cigars and saw an opportunity to echo that in our unique smoking process. This playful concept bridges the gap between traditional pairings and innovative snacking, offering a new way to savor the flavors of Vermont craftsmanship.”
The Maple Old Fashioned Smoked Meat Sticks will be available for purchase starting September 23, 2024, National Snack Stick Day, through select retailers and online platforms. The product comes in an 8-count, 1-oz pouch, perfect for sharing, savoring solo, and garnishing your favorite cocktail.
For more information about the product and where to purchase, visit VtSmokeWhistlePig.com.
ABOUT VERMONT SMOKE & CURE
Since 1962, Vermont Smoke & Cure has been crafting smoked meats and meat snacks in their Vermont smokehouse. The one-of-a-kind meat snacks are made with meat free from antibiotics and added hormones, artificial colors, preservatives or flavors. Available nationwide at natural food stores, supermarkets, mass merchandisers, club stores, and ecommerce retailers. All products are now available online. For more information, visit vtsmokeandcure.com. To find a store near you, click HERE.
Vegas Cookie News: Biggest Cookie Innovation Ever! From America’s #1 Cookie Brand
Biggest Cookie Innovation Ever, Chips Ahoy Big Chewy Cookies! From America’s #1 Cookie Brand
The cookie experts at Chips Ahoy! are at it again – this time showing up bigger than ever before.
Chips Ahoy! Big Chewy Cookie
Introducing the Chips Ahoy! Big Chewy Cookie – an entirely new product line from America’s #1 chocolate chip cookie brand.
As the brand that is “Here for Happy,” this innovation from Chips Ahoy! brings cookie lovers an offering that is over three times the size of Chips Ahoy! Regular Chewy in an individually wrapped pack, making it the ideal go-to snack for splitting with a friend.
These new Chips Ahoy Big Chewy Cookies will up the ante in snack aisles and convenience stores across the country. Designed with Gen-Z Chips Ahoy! lovers in mind – this oversized treat is perfect for on-the-go snacking during their busy lives or to split with a friend.
Boasting chocolatey chips over four times larger than the iconic Chips Ahoy! Chewy cookie for a bigger, more chocolatey bite, the cookie itself clocks in with a diameter over three times the size, and will be available in three delicious flavors:
- Chips Ahoy! Big Chewy Cookie: Delivering classic Chips Ahoy! Chewy flavor now bigger and with the just the right amount of chocolatey chips to compliment the larger cookie and its soft-baked texture.
- Chips Ahoy! Big Chewy Cookie, Chocolatey Brownie: A decadent brownie-flavored base takes indulgence up a notch and delivers an extra chocolatey bite for even the biggest sweet-tooth.
- Chips Ahoy! Big Chewy Cookie, Chocolatey Caramel: Delicious caramel-flavored chips blend with the iconic sweetness of the Chips Ahoy! chocolatey chips to create a delicious mash-up of caramel and chocolatey flavors to deliver a big, indulgent bite.
“From our original cookies to our newest innovations, Chips Ahoy! fans have long enjoyed our iconic brand and mouthwatering flavors,” said Jen Levin, Senior Brand Manager for Chips Ahoy! US. “For over 60 years, Chips Ahoy! cookies have been the go-to cookie for chocolate chip cookie lovers of all ages. Now, with the launch of Chips Ahoy! Big Chewy Cookies, we’re excited to be their on-the-go cookie choice as well, offering indulgence and happiness in each big, delicious bite. And perhaps the best part of all? Their bigger size means you have enough Chips Ahoy! deliciousness to share with a friend!”
Chips Ahoy! Big Chewy Cookie will begin rolling out to retailers nationwide starting in October. Each 2.5 oz pack will be available for an SRP $2.29 at convenience stores. For more information on Chips Ahoy! Big Chewy Cookie, follow @chipsahoy on Instagram and @theofficialchipsahoy on TikTok to follow the latest Big Chewy Cookie news.
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Bourbon-lover Ultimate Weekend Trip? Fredericksburg Virginia Bed & Breakfast with a Twist, Owen King from Ironclad Distillery shares Delicious Details
Love Tasting Bourbons? This Fredericksburg Virginia Bed & Breakfast Might Be Your Dream Visit, Owen King from Ironclad Distillery shares Delicious Details
Ironclad Inn is the first B & B & B – Bed & Breakfast & Bourbon Tasting Room.
Today’s conversation with Distiller Owen King from Ironclad Distillery has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger:
A lot of really cool things are happening right now. I want to jump into your tasting room, the distillery, we’ll get into bourbon tastings in a few minutes.
But first and foremost, what’s the most important thing with Ironclad right now for you?
Owen King:
The most important thing about Ironclad for me right now is the same thing it’s always been, trying to make the best bourbon we can.
The other thing is spreading the word about our bed and breakfast; and bourbon. It’s a bed and breakfast in Fredericksburg that when you’re there, you can drink bourbon.
We make a lot of old fashions there and we always have all these leftover oranges. Now the perfect thing is in the morning you have fresh squeezed orange juice from our [leftover] old fashions.
It’s really working double duty now.
Besides that I just love the fact that we can now expand our distillery up to Fredericksburg. So we can have more people try our bourbon and enjoy our bourbon, which is the goal.
Joe Winger:
Getting to know you before you jump into Ironclad, I want to use the word “were”, you were a football player and cooking changed your life.
Tell us more about your cooking. Was there a special dish that enhanced your life?
Owen King:
I’m Italian. So obviously with the Italian genes, we share our love through food. Growing up I cooked a lot.
When I went to college [I cooked] for my teammates. I’d make dinner for everyone. So when we decided to open the bourbon distillery, I figured, I know how to cook. I think I could probably figure out how to make bourbon.
I know flavors. I know how things go well together. I think I have a pretty decent palette.
So putting all those things together to make a great bourbon was the goal.
Food is one of those things where you never stop improving. I feel the same about bourbon.
Joe Winger:
Is there a favorite dish?
Owen King:
Breaded chicken cutlets and spaghetti.
That is how it started. Then I was like “I really like cheese.” Maybe I could put cheese in with the breadcrumbs and then do that. Then I started expanding. Chicken Parm. Making my own sauce. Thinking I could add something here to make that better.
It’s the same way I look at bourbon.
Thinking, “I like what this person’s doing. Let me see what they’re doing. I can build off that to make it work on my own.”
Creating my own recipes, going from there, just continually tweaking little things here and there.
We’ll make a 5% difference, maybe a 10% difference.
Joe Winger:
Ironclad Distillery is in Newport News, Virginia. The bed and breakfast Ironclad Inn is in Fredericksburg, Virginia.
For most people when we think of bourbon, we don’t always think of Virginia as the first choice. What would surprise us most about coming down to Virginia for a bourbon tasting and staying the night?
Owen King:
If you’re coming down to Virginia, you have to remember Virginia is the birthplace of American spirits. The first place spirits were made in the new colonies, in the new world, was here in Virginia.
The first corn liquor which would eventually become bourbon, was made in Virginia.
You can also talk about Elijah Craig, who was from Fairfax County, Virginia, before he moved out to Kentucky.
On top of that, Kentucky wasn’t a state until 1793. Evan Williams was doing distillation in 1783, and at that point Kentucky was still Virginia.
The birthplace of bourbon is right here in Virginia.
I’ve been to Kentucky a lot. They talk about the birthplace of bourbon being there in Kentucky.
Maybe the territory it’s in was Kentucky, but it was still Virginia at the time.
Whenever someone comes by, I can tell them the history of actual bourbon, where you’re gonna get the whole story, not just the fantasized story that you get in Kentucky.
Joe Winger:
I’m incredibly glad you just shared that.
Let’s talk about The Ironclad Bed and Breakfast now. The bourbon tasting room, the event space.
Owen King:
We wanted to spread our bourbon out around the state. We’ve always really liked Fredericksburg. It’s a beautiful town. It’s got a ton of history to it.
Nothing goes better with bourbon than a good story.
So we can always tell our history while drinking. So with our bed and breakfast, we looked at what the bigger guys were doing. A lot of them were starting to have these places where you could stay [the night] and get an experience to go along with it.
We really wanted to spread our Ironclad experience.
We have a tasting room. It’s beautifully decorated by my sister. We’ve got a bottle shop where you can pick up pretty much every one of our bourbons that are available. We’ve got a bar so you can try it from our seasonal cocktail menus where we change it five times a year.
We have a winter, a fall, a spring, summer [menu].Then a holiday menu as well.
No matter what time of year you’re there, you’re trying something that’s going to go well seasonally.
Everyone likes seasonal drinks. You don’t want to drink in the fall, what you’d drink in the summer.
We always have an old fashioned and it’s a damn good old fashioned.
Then we also have an event space. We have weddings. We’ve had 50th birthday parties.
We’ve had any event that you want to tie into with our bourbon or just if you want a beautiful event space in a building that was built in 1793 we have that as a great option.
It’s a really cool spot that you can go and see and experience.
It’s something we want to share, our love for bourbon with everyone.
Whether you’re here in Newport News or in Fredericksburg, you’ll get a King family member there to tell you our story and tell you all about our bourbon and show you around.
Joe Winger:
Outstanding. Let’s get to the tasty part now. You have several amazing bottles. When someone comes to your tasting room this weekend, what should they be looking forward to?
Owen King:
We do a few bottle releases that are once a year for us. One of my favorites.
A five year, three barrel blend of three 30 gallon barrels. Bottle of Bond.
The history alone is one of my favorite things to talk about. In 1897 the federal government stepped in because there was people dying from drinking bad whiskey.
They stepped in to “certify” everything in there.
“If you bottle it at four years old and at 100 proof, we will claim that this is a bottle and bond bourbon certified” by the federal government that it is safe to drink.
That story alone is one of my favorites of bourbon lore.
We just want to make sure that we do that every year that we can.
It’s absolutely one of my favorite bourbons. It’s our four grain mash bill. 70% corn 10% wheat, 10% rye, 10% malted barley.
So with the corn and the wheat, it adds a nice sweetness to it. But then the rye is there to kind of balance that whole thing out. Before it gets [to be] a very sweet bourbon, it balances out, a little baking spice, maybe even some clove, maybe a little black pepper.
It balances it out to be a nice, rounded bourbon.
Joe Winger:
Let’s move on to your Maple Syrup Cask.
Owen King:
Absolutely delicious. But this is a cast finish, not a flavored bourbon. So we’re not adding maple syrup to it. People who drink it might think it’s going to be super sweet and not going to like it. Because they don’t like maple syrup.
This is my version of drinking maple syrup responsibly and not getting diabetes.
After we empty our barrels, we give them to a maple syrup producer in upstate New York. He’ll age his maple syrup using our bourbon barrels.
By doing that through transference, there’s about a gallon of bourbon stuck in the staves of the wood. So when he puts a new liquid in there, that maple syrup is going to absorb into the wood and that bourbon is going to come back out.
Now his maple syrup is picking up that beautiful bourbon flavor and we are picking up all that maple syrup flavor into the wood.
When he brings those barrels back down to us, we put our aged bourbon back in there and we let him finish in there for about three to six months.
After we take the bourbon out, it’s now got this beautiful, mild sweetness, but it’s got that hint of maple syrup at the end.
I always say, I don’t want it to be maple syrup with a hint of bourbon. I want it to be bourbon with a hint of maple syrup, which I think it absolutely is.
Joe Winger:
The maple syrup is so subtle, almost a tertiary flavor to it.
Moving on to the Missouri Toasted Oak Cask.
Owen King:
This is a double oak bourbon. With double oaking, what you’re going to do is exactly how it sounds.
You’re going to go from one new charred oak barrel. But instead of a second new charred oak barrel, we’re going to go to a lightly toasted barrel.
So my analogy for this is you’re sitting at a campfire and you’ve got a marshmallow. You’re roasting your marshmallow over the flame and it gets burnt. It catches on fire. So now you’ve got that roasted marshmallow where you’re still gonna eat it because it’s a roasted marshmallow.
So you eat it and it’s still sweet. But it’s got that sort of maybe a bitter acrid note just cause you burnt those sugars. You haven’t toasted them.
Now you take another marshmallow. You’re a little more patient this time. You’re going to stick it down in the coals and you’ll slowly rotate it until you’ve got that perfectly golden brown marshmallow.
When you taste it, it’s now twice as sweet because you just caramelize those sugars as opposed to burning them.
It’s the same with a charred oak barrel to a toasted oak barrel. With that charring of those oaks, you’re gonna you’re still gonna have that sweetness. We’re amplifying that sweetness with the toasting of the oak.
With this one you get those softer vanilla flavors like toasted marshmallow. You get a cookie dough flavor, maybe it’s raw cookie dough without the chocolate chips.
Joe Winger:
That’s amazing. mmIs there an extra bottle when I come down there, I’m in the tasting room, another good bottle we should ask for?
Owen King:
Another one that we have right now that is a very limited run. Very small release is our blueberry mead cask finish.
We give our barrels to a meadery in Williamsburg, Virginia and they make this blueberry honey mead. So now they have this bourbon barrel aged blueberry mead. And when they’re done with them, they give them back to us.
You’re not necessarily overwhelmed with [a] heavy blueberry flavor but it opens up to this really nice fruitiness and then like a fermented honey flavor on the front end.
It’s so unique, but it’s great neat on the rocks.
Joe Winger:
If we come down for the weekend, we visit the distillery in Newport News. What’s a tour like?
Owen King:
If people aren’t the biggest bourbon drinker, I want you to walk away saying, “Okay, I found something that is made with bourbon that I like.”
We are a distillery that only makes bourbon.
I want to make sure that everyone who comes here has something they can enjoy. This isn’t an uppity bourbon bar.
I want someone to come and be able to say, I’m not the biggest bourbon fan. What kind of cocktails do you have?” We always have a cocktail on every single menu that’s open for everyone.
Everyone’s going to love it and whether you’re a big bourbon fan or not. We just really want to be accommodating. We want to be a fun place for everyone to hang out.
We want to tell our story, the history of the Ironclad ships. Go through our distillery tour, we’ll show you that. If you want to know the history of Fredericksburg, or the history of What the bed and breakfast is we’ll tell you that.
Nothing pairs better with bourbon than a good story. And we really care about spreading that word.
Joe Winger:
Whether it’s a romantic getaway, a weekend getaway, why choose your bed and breakfast instead of a hotel?
Owen King:
While we’ve only had it a short time. But we’ve been adding things here and there. You’re going to get a fresh orange juice in the morning, made with the oranges that we used for our old fashions [last night].
We have our barrel aged maple syrup for your pancakes. So you’re going to have that maple syrup with a hint of bourbon.
We really drive home that it’s a bed breakfast and bourbon experience. Get immersed in the bourbon culture. That’s our goal.
Joe Winger:
Any favorite bourbon and food pairings?
Owen King:
Bourbon’s wonderful for food pairings.
We’ve gone from pasta pairings to pizza pairings. Anything that’s fatty is a perfect pairing. Pork belly with a cherry reduction over top of it with one of our bourbons straight
We have this bourbon cream, Buzz’s Bourbon Cream, where it’s made with our small batch bourbon that’s infused with coffee beans, cacao nibs, and vanilla beans. That one over vanilla ice cream is perfection.
You’re adding a little booze, some coffee, a little bit of chocolate.
You take a bite and all of a sudden you had three scoops and it’s gone 30 seconds later.
Joe Winger:
What’s the best way to learn more about Ironclad Distillery and Ironclad Inn?
Owen King:
We have our website at ironcladdistillery.com. All of our social media Facebook and Instagram.
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Koloa Rum has become the Official Ultra-Premium Rum of the Las Vegas Raiders
Hawai’i’s Koloa Rum Company announces their partnership with the Las Vegas Raiders and Allegiant Stadium.
Named the “Official Ultra-Premium Rum of the Las Vegas Raiders.”
Koloa Rum will bring their award-winning rums to the global events destination, augmenting the stadium spectator experience.
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The agreement grants Koloa Rum Company prominent visibility within Allegiant Stadium, including a branded stadium bar located inside the Twitch Lounge.
Koloa Kaua’i White Rum will be offered as a deluxe option across concession stands. Two specialty cocktails created by Allegiant Stadium’s “Modern Mixologist,” Tony Abou Ganim, will also be featured at the Raiders’ home stadium including a Rum Punch cocktail featuring Koloa Dark Rum and a Frozen Cable Car blended with Koloa Spice Rum.
“The Raiders are excited to welcome Koloa Rum Company
as our newest partner,”
said Brandon Doll, Raiders’ SVP of Strategy & Business Development.
“Koloa Rum Company is a great match as evidenced by their commitment to producing high-quality, ultra-premium rums that will enhance the beverage experience for Raiders fans and guests of Allegiant Stadium.”
The partnership fortifies Koloa Rum’s brand with a strong foothold in the “Sports and Entertainment Capital of the World” as they continue to expand to new markets, both nationally and abroad. The Kauai-based, single-batch craft rum distillery currently distributes in 30 states and internationally including Australia, Canada and Japan.
“As a proud partner of the Raiders, we’re eager to bring our premium rums to Raiders fans and sports enthusiasts as well as concert-goers from around the globe,” said Bob Gunter, Koloa Rum Company’s President and CEO.
Koloa Rum Company encourages everyone to drink responsibly.
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Is Vegas Pouring Somm-Approved Wine from a Can? – We Tasted with Kristin Olszewski from Nomadica Wines
Sommelier Businesswoman Kristin Olszewski brings Michelin quality to Canned Wines with Nomadica Wines
Nomadica offers sparkling, rose, white, red and orange options — both canned and bag in a box.
Nomadica Wines are sourced from vineyards with responsible farming practices and winemakers who engage in low intervention wine making.
Wine-lovers can be 100% confident you’re drinking serious sommelier-approved wine.
Today’s conversation with Sommelier / Businesswoman Kristin Olszewski from Nomadica Wines has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger: We’re here today with Kristin Olszewski from Nomadica Wines.
What’s the most important message you want to share today with our audience?
Kristin Olszewski:
I think the biggest message that I want to get across is that everyone should be drinking more wine. That’s my mission in life to just bring consumers back to the wine category.
Joe Winger:
Outstanding. And how how are you trying to get that done?
Kristin Olszewski:
I’ll give a little context on my own history and how I came here.
My undergrad degree is in sustainable agriculture and I ended up dropping out of Harvard Medical School to become a sommelier – typical journey.
I just really fell in love with wine. I worked in restaurants to pay for school and wine was always the thing that captivated my interest.
I feel like it’s the intersection of history, agriculture and gastronomy. And then also there’s something so fun and communal and – you’re getting a little tipsy. It’s everything.
But I spent a decade-plus in Michelin restaurants all over the country, everywhere from three Michelin stars, Saison in San Francisco, Husk in Nashville, Osteria Mozza here in LA.
When Nancy Silverton was on a Netflix show called Chef’s Table, I started noticing a different customer coming into the restaurant. Usually as a sommelier, you’re talking to a very specific demographic of people. I would say 45 plus male white wine collector. That’s my demo. And when Nancy was on Chef’s Table, young people started coming into the restaurants, a lot of women, and I noticed they didn’t want to drink wine.
They would drink tequila, beer, cocktails, like anything but wine.
That always felt like such a missed opportunity because wine, it’s the most ancient beverage. Our people have drank wine for millennia. It’s also in an age where we care about what’s natural, what’s minimally processed, what’s better for you.
Great wine is literally just grapes, yeast, water, and time, so I started digging into why aren’t you drinking wine? And I found out a few things.
One, people felt like wine wasn’t a good value. If you weren’t going to spend a lot of money on wine, you couldn’t get a great wine, which is untrue.
The other one is people feel like they needed a PhD or some level of education or knowledge in order to access wine, which, again, is not true.
I want to be people’s guide, hold their hand and walk them into the world of wine. So I started Nomadica to do that on a larger level.
Joe Winger:
That’s beautiful.
You mentioned two things. We’re going to go into both. Your background in Michelin restaurants. I’ve heard heavenly amazing stories. I’ve heard horror stories.
Can you share an experience and what you learned from?
Kristin Olszewski:
Everyone always asks me if I watch The Bear or not. And I’m like, no, I can’t.
Some positive stories, Michelin restaurants have changed a lot from when I started working in them. I think work has changed a lot for the positive. I remember one of my first serious jobs in a scary restaurant. You have your hair pulled back because you don’t want it to get in the food.
I had one small piece of hair hanging down above my face and the chef takes a match from the stove, lights a piece of my hair and says don’t ever have a hair hanging down in your face again.
Some of the wonderful stories are having the opportunity, especially at Mozza, you taste each bottle you open there.
When I was at Mozza, it was a $5 million dollar all-Italian cellar with 90 pages of the best Barolo, Brunello, Etna Rosso’s, just things that like collector’s dream about tasting.
And I feel so lucky to have tasted things like Conterno Monfortino, which is the type of wine that you want to smell for three hours before you drink it.
When you have a wine like that, it makes you realize why collectors obsessively chase bottles, there’s something so romantic and intangible, and having a wine like that, you realize you’ll never have A wine that tastes the same at any moment in time ever again.
It’s just such a lucky experience.
Joe Winger:
I’m curious about how that experience inspired you to open Nomadica.
Kristin Olszewski:
My entry point into wine was always through farming. I majored in sustainable agriculture.
I was an avid farmer. I ran our community garden in college and was focused on permaculture. I lived in India and farmed for a while there.
And I always say great wine is made by great farmers, great wines made in the vineyard, not the cellar.
So when I was looking at starting Nomadica, that sustainability ethos, it was always my starting point, but I was really shocked when I found out how bad glass bottles are for the environment.
30% of glass is recycled in the US. The rest just goes into a landfill. It’s highly energy intensive to make, to ship, because it’s so heavy.
The fact is, most wine does not need to be in a glass bottle.
Yes, that Barolo I mentioned absolutely needs to be in a glass bottle. That needs to be aged for years before it even comes into its own.
But for a $20 – 30 bottle of wine that you’re going to pop open and drink it on a weeknight or on a not special weekend does not need to be in glass.
So that’s how we started.
Cans at 70 % reduction in carbon footprint. Our newly launched bag and box wine is almost a 90% reduction in carbon footprint.
Joe Winger:
I sampled your sparkling white, your white, your red and your rose, they were dangerously drinkable.
Can we talk about where the fruit is sourced from?
Kristin Olszewski:
Absolutely.
The name Nomadica is really a fun double entendre because you can take it wherever you want to go. Of course, cans and boxes can be found in places that bottles can’t.
We source our fruit from all over.
We’re truly a nomadic winery.
Our head winemaker spent time at some of the best wineries in California, like Eric Kent Cellars, which makes award winning Chardonnay and Pinot Noir, and also Kosta Brown.
Before that he spent 10 years doing vineyard management in California. So through Corey, we’ve really got a handle on some of the best fruit. A lot of our wine comes from Mendocino. A lot of our grapes come from Mendocino or Lodi. I’m such a Sonoma girly. Our winery is located in Sonoma, and so I always find myself drawn back to that region.
Joe Winger:
Are there any vineyards you’d recommend us touring when we come to Northern California?
Kristin Olszewski:
I think the Sonoma Coast is the best wine region in California. They’ve fought very hard to become designated as their own AVA, which is very important in terms of quality.
The oceanic influence, what we call a diurnal shift, the extreme temperature change between night and day, like Hirsch and Littorai.
I think if anyone ever wants to see proof in the pudding of what great farming can do, you need to go see Littorai.
Ted Lemon was one of the first Americans to ever be a winemaker in Burgundy and he brought all of his practices back, was one of the first people to practice biodynamic agriculture in California and really brought that style of farming onto a larger scale.
When you go visit his vineyards, it’s like teeming with life. You look next door at a conventionally farmed plot, which is just like dead and sad looking. And then you taste the wines and you’re just knocked on your butt because they’re so good.
Joe Winger:
Nomadica Wines has several varieties. White, Sparkling white, Rose, Red, Orange.
Can you walk us through the taste profiles of any of your favorites – what’s the aromas, what are the profiles?
Kristin Olszewski:
Something really cool about our wines is everything’s practicing organic. No pesticides, no synthetic fertilizers, all of our wines are fermented dry. Naturally zero grams of sugar per serving. They have nice fruit notes, but none of the wines are sweet.
Crushable bright flavor.
Across the gamut, our entire portfolio has a brightness and a freshness to it. All of our wines are like slightly aromatic because I love an aromatic variety, but part of the thought that we put behind the brand is that I wanted to take that sommelier curation and put it in the restaurant, on the retail shelf so that when you’re serving Nomadica at your home, at parties and the beach, 99% percent of people will love it.
I’m doing the work on the back end on blending, sourcing, creating these flavor profiles that’s really taking that wine experience, that decade plus of developing my own palette and giving it back to the consumer.
Joe Winger:
Are there any favorite wine and food pairings for you with your wines?
Kristin Olszewski:
I love an aperitif. Our sparkling rosé is definitely my favorite wine in our gamut. In a can you always have the perfect pour because sometimes you don’t want to open up an entire bottle of wine.
When we do that in my house, it usually gets drank. It doesn’t go back in the fridge.
Sometimes you just want a glass of sparkling. And I love that.
I love that with a charcuterie board and cheese. I also love Rose with green salads.
I think one of the best things about living where we live [Los Angeles] is we have the best produce on the planet.
I still run some wine programs in Los Angeles and I’m actually opening up a restaurant in Silver Lake next year, an Italian restaurant. Orange Wine is like the hottest trend.
I was doing the wine list at a restaurant in Hollywood called Gigi’s and I noticed I was selling more orange wine by the glass than all other colors combined, which was just mind blowing to me.
We made what I think is the best orange wine coming out of California.
There’s a lot of talk about natural wine, orange wine. They’re not all created equal. My winemaker and I tasted through my favorite Italian skin contact wines and decided on a really concrete flavor profile source.
My mother in law in Orange County is drinking her orange wine with her friends. So I really feel like I’ve achieved something. That with sushi is a mind blowing pairing.
Then our red. We found Teroldego growing in Northern California, which is a grape that’s indigenous to Northern Italy from the Alto Adige.
It’s really Alpine, like dark fruit, like a Zinfandel, but really refreshing and bright acidity and a little bit more tannin than a Zin [Zinfandel] has.
There’s a perception that we had to overcome about can and boxed wine. People think that it’s low quality.
Whenever I pour our red for somebody, the response is always, “Wow, oh my god, that’s so good.”
No matter your level of wine knowledge, you can see what I’m trying to do when you taste our red wines.
Joe Winger:
What’s next for you and Nomadica?
Kristin Olszewski:
Right now we’re in hardcore expansion mode. We were the first people to do fine wine and can, and I grew really slowly at my own pace.
I wanted to build the brand.
A lot of people just run to retail shelves and they want to be in every grocery store on the planet. I didn’t want that. I wanted to be, at the Four Seasons, at the Ritz Carlton, at music venues.
I wanted to be in places where people don’t typically expect to see wine in cans and boxes.
We are one of the highest velocity items at Whole Foods in our category.
We just launched all of our box wines at Total Wine in California, Texas, Florida, Colorado, and New York and got some really big plans for next year.
So keep your eyes peeled. People are about to see me everywhere.
That’s my goal.
Joe Winger:
Having a canned wine at some of these nicer hotels is a challenge.
What lesson did you learn by accomplishing that rather large challenge?
Kristin Olszewski:
That’s the best thing about how we’re positioned. Not only am I a sommelier, my VP of sales is a sommelier. My winemaker has an incredible reputation. Every person on my team comes from the wine industry and we have the best product.
When we’re sitting down and tasting with these buyers, these people that are in our industry. They recognize it. I always say taste out of a wine glass. Everything tastes better out of a wine glass. The second that they taste it, these are people who taste wine all the time and they taste a lot of bad wine.
So that has been amazing.
We’ve always had the industry behind us. It’s a huge differentiator for us. So I think it was slow build. Everything takes a lot more time than you think it will, which is I think the biggest lesson that I’ve taken away from this business over the last seven years.
But you got to build your brand first.
Joe Winger:
You seem like a deep-souled individual. Whether it’s wine or otherwise, is there an overall message that you want to share to inspire the audience?
Kristin Olszewski:
We are in a time where sustainability is more important than it ever has been. You can’t base your entire brand about it, but I think it’s an absolutely necessary component to any consumer product that’s coming out today.
One of my missions in life is to have that conversation about sustainability and have it with other brands because it needs to be convenient.
Otherwise, consumers will not buy it, care or participate or choose a sustainable option. That’s my big thing.
Joe Winger:
What are the best ways to follow your journey and to learn more about you?
Kristin Olszewski:
You can buy Nomadica online and our new rosé yuzu spritz, which is delicious at ExploreNomadica.com. And then our socials are at Nomadica on Instagram.
And if you want to follow me. I’m at Kristin__O.
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